We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss how he thinks college stores can gain student trust.
We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss how he thinks college stores can gain student trust.
Topics: Marketing to Students, college bookstore
Panola College Store Director Rebecca Courtney has a proven retail strategy: She listens and learns. She wants to ensure the college store serves as what she calls “a one-stop shop” for the 2,500 students at the Carthage, Texas community college. It offers everything from textbooks and pens to cappuccinos and keychains, but Courtney hasn’t stopped there. She maintains an ongoing dialog with customers that keeps her informed about students’ wishes.
Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and how do they affect the college store?
What do you do to set your store apart and connect with students? Do you have an annual event everyone looks forward to attending? Has your store hosted an event that went over really well with students? We would love to share your story with our readers!
Foreword Online shares a new post daily to help you stay a step ahead. We cover the topics important to college stores ranging from monthly marketing plans with promotional materials included to posts that highlight other college stores and what they do to set themselves apart. Striving to bring you the latest in retail news, ideas and developments, we would like to hear from you about what topics you would like to read more about.
Check out some posts you might have missed below.
Topics: bookstores, Marketing to Students, student behavior
One rainy Tuesday morning I was late for class. I leapt out of bed and rushed to the shower. As I lathered in shampoo and conditioner, the realization hit me — I had no clean underwear.
A variety of content is always a good idea. Offering a combination of images, links, videos and statuses is the best way to reach a broader market of students. Everyone likes different things on social media. I love memes that make me laugh; I stop to read all of them as I am scrolling through my feeds. However, I have friends who watch every video that comes through their feed. By offering a variety, everyone can find something on your page that interests them, which increases their chances of interacting.
You know your students better than anyone. Everything you need to know to reach them on social media is at your fingertips. Why guess at what platforms they are on when you can simply ask them as they come into the store. Start that dialogue with students and use it to offer them a service they want through your social media efforts. Today we are going to discuss how to determine where to find your audience and how to make your page an asset to them.
Topics: social media, facebook, Marketing to Students
Building a fanbase on social media isn’t as hard as you think. It boils down to knowing how the platforms work, understanding your audience and offering a variety of content. Once you master these elements, apply consistently. Your posts can experience what I call the web effect — a reach that builds itself as friends influence each other’s choices. Over the next three Fridays, we’re going break down how each of these aspects — platforms, audience, variety — should influence what you do on a day-to-day basis.
Welcome to the social media spectacular!
Host an April Showers Bring May Flowers customer appreciation extravaganza; your opportunity to make sales and motivate the troops as buyback approaches. With students preparing for exams and needing last minute supplies, you have an opportunity to generate a bump in sales.
Contact our editorial team to set up an interview or to contribute a guest post.
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