There’s no doubt that students are savvy shoppers. In fact, comparing textbook prices has become an increasingly standard practice and the most proactive college stores have responded with more competitive pricing. Taking that commitment to transparency even further, Forty-Niner Shops, Inc., is now offering price matching during rush this fall.
When it comes to choosing the most affordable course materials, students are often confused. For years, Rusty Weldon, assistant director at Auburn University Bookstore, had tried to verbally communicate his expertise on the topic to students and their families. Dedicated to saving his customers the most money, however, he decided it was time to show them instead.
Rental programs offer significant upfront savings to students; however, not all are aware of the benefits. To help students better understand the advantages of his store’s program, Jeff Wieck, textbook program coordinator. of University Bookstore at Eastern Washington University, decided to show rather than tell them about the cost-saving option.
Nowadays, competition in the textbook industry is steep. That’s why University Store at Murray State University wanted to find a way to both increase their textbook purchases and reward those who were shopping with them. So, in the fall of 2011, the store decided to offer an incentive to those students who took advantage of their prepackage program.
Two years ago, the Duck Store at University of Oregon received an unwelcome surprise; they realized a competitor had rented table space directly across the street from their store in an attempt to buy students’ books.
With upfront savings on their minds, students across the country are demanding textbook rental. But, many college stores are hesitant to offer the option because of the extra labor and financial risk involved. Wichita State University Bookstore, who has offered rental for the past three semesters, was definitely no exception.
Dedicated to offering affordable course materials, Kutztown University Student Bookstore gives away free textbooks each semester. But, to keep it fun for students, they find a new way to present this benefit every so often.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
Students often assume that online retailers are the only ones who offer competitive prices on textbooks. We all know that perception to be false, but, unless we say otherwise, they might not. That’s why Melissa Stotts, manager at Lake Region State College Bookstore, decided it was time to speak up for her store.
By definition, being proactive means creating or controlling a situation by causing something to happen, rather than responding to it after the fact. And in today’s collegiate retail industry, it’s becoming a word synonymous with success.
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
