Foreword Online

Ideas, information and industry news for collegiate retailers



Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on 11/20/17 5:30 AM

Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

Read More

Easy and Timely Social Media Polls Produce Helpful Results

Posted by Liz Schulte on 11/17/17 9:00 AM

Social media can serve many functions. It is a great tool to network with peers, it can strengthen your store’s brand, and it makes conversing with your customers easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.

Read More

Taking Advantage of the Holiday Retail Boon

Posted by Liz Schulte on 11/16/17 5:30 AM

The Christmas creep is upon us. The term was coined in the 1980s and refers to the holiday shopping season that begins earlier and earlier each year. This year is no exception. Almost as soon as Halloween ended, Christmas was making its way onto the shelves of most retail stores — and into consumer consciousness. The Black Friday mentality is evolving to a month-long event rather than a day of intense shopping. With online sales expecting a major boost, what’s in store for brick-and-mortar retail this holiday season? How can college stores capitalize on the forecasted trends?

Read More

Join the Fight Against Campus Hunger

Posted by Liz Schulte on 11/15/17 5:30 AM

As food insecurity and homelessness among college students grow, the once parodied image of the starving student eating everything in sight ceases to be a laughing matter. Higher education for many is the pursuit of a better life. Along the journey toward that idealized destination, some students will face near-impossible hardships: surviving on one — if that — meal a day, finding a safe place to sleep each night and struggling to make it through each day until graduation. Without assistance, some will be forced to drop out.

Read More

How to Make Your Mission Statement Matter

Posted by Liz Schulte on 11/14/17 5:30 AM

How important are a store’s mission and vision statements? This question can garner a fair amount of debate. Some will adamantly support the practice, stating that when everyone is on the same page and have shared expectations, they work toward a common goal. But, there are also the people who have been in education for a long time and have witnessed many hours go into the creation of a mission or vision statement, only to then see the words collect dust and get ignored.

Read More

Spotlight Kim Miner: Keeping the College Store’s Voice at the Table

Posted by Lori Reese on 11/13/17 5:30 AM

With over 13 years in the course materials industry, MBS sales consultant Kim Miner has amassed an abundance of wisdom. We sat down with her to discuss the rapidly-changing industry — inclusive access, OER, hybrid store solutions and the future of digital. We also talked about why college store managers must ensure their voice is heard on campus.

Read More

Spotlight VP Human Resources Jerome Rader: Hiring for Rush

Posted by Lori Reese on 11/10/17 5:30 AM

Finding excellent seasonal employees is one of the greatest challenges college stores face. Bookstore jobs require intelligence, commitment and solid customer service skills. What’s the best way to attract good workers?

Each year MBS hires more than 500 temporary employees for rush. We sat down with MBS Vice President of Human Resources Jerome Rader to discuss recruiting tips and tricks — as well as potential red flags in the hiring process. With 27 years of MBS HR experience, Rader offers a wealth of expertise for college retailers.

Read More

See How a Cyber Monday Sale Can Boost Holiday Revenue

Posted by Liz Schulte on 11/9/17 5:30 AM

What’s the biggest retail shopping day of the year? It’s not Black Friday. Actually, December 23rd and Super Saturday (the last Saturday before Christmas) have replaced Black Friday as the busiest shopping days of the year, but that doesn’t take away from the fact that the entire holiday season from Thanksgiving through the New Year is primed with shoppers who are ready to spend their money on bargains. But, how can college stores take advantage of this annual gluttony of consumerism?

Read More

Innovate Customer Experience Without Breaking the Budget

Posted by Liz Schulte on 11/8/17 5:30 AM

Improving the customer experience doesn’t have to include investing money on a store redesign or flashy events. In fact, there is a fairly easy solution. Customers want shopping to be easier. Sometimes, shoppers simply want to get in and out of the store as quickly as possible.

Read More

Spotlight: Jim Luecke How Student Savings Impacts Student Success

Posted by Liz Schulte on 11/7/17 5:30 AM

Jim Luecke is a strategic sales consultant for MBS. In the over 12 years he has worked with schools and stores, Jim has collected an abundance of industry knowledge. He uses that expertise to help schools find course materials distribution solutions that best suite their unique needs and situations. We sat down with him to discuss where he sees the industry heading and what trends are gaining momentum as he visits schools across the country.   

Read More