Foreword Online

Ideas, information and industry news for collegiate retailers



Career Matters

Posted by Lori Reese on 6/21/18 5:30 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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The Potential of Podcasts

Posted by Liz Schulte on 6/20/18 5:30 AM

What do you think of when you think of podcasts? Coming into this, I wasn’t a fan. Really, that’s probably not a fair statement. I simply never thought about them. I didn’t understand what podcasts provided. In my mind, I equated them with a morning radio show — I’d rather listen to music. Podcasts, however, are so much more.

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Barnes & Noble Education and Pearson Expand Relationship, Driving Access and Affordability at Campuses Nationwide

Posted by admin on 6/19/18 12:00 PM

June 19, 2018, Basking Ridge, NJBarnes & Noble Education, Inc. (NYSE: BNED), a leading provider of educational products and services solutions for higher education and K-12 institutions, today announced an agreement with Pearson to distribute Pearson rental titles at the Company’s 1,483 physical and virtual campus bookstores nationwide. The agreement will allow the companies to provide students, faculty and institutions with greater access to more affordable course materials.

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Reach Nontraditional Students in a Nontraditional Way

Posted by Liz Schulte on 6/19/18 5:30 AM

Connecting with nontraditional students can be a challenge. As they come and go, more disconnected from campus events than other students, your message can be lost. Many of these students have jobs, they might have kids and they are older. All of this contributes to making them feel disenfranchised on campus. Keeping this population of students in mind, here are a few ideas of how your store can engage with overlooked students.

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How to Capitalize on the Back-to-School Boon

Posted by Lori Reese on 6/18/18 5:30 AM

Good news at last: Back-to-school retail sales will increase 4% this year, according to eMarketer Retail. The time is ripe to set up displays, target items for markdown and put the word out. Embrace the back-to-school spirit.

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A Picture Is Worth a Thousand Words: Social Media and the Smartphone Camera

Posted by Liz Schulte on 6/14/18 5:30 AM

“Brevity is the soul of wit,” the loquacious Polonius famously spouted in Hamlet. This statement, originally fraught with irony, has been increasingly embraced by social media. Blog-like post length wasn’t uncommon on MySpace, Facebook favors shorter statuses but didn’t limit users, Twitter cut people off at 140 characters, and now pictures and videos often speak for themselves. Image dominance is evident not only in post engagement but also in the current race to win users’ smartphone cameras.

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5 Reasons You Should Sell Local in Your Store

Posted by Liz Schulte on 6/13/18 5:30 AM

As the English poet John Donne famously posited, “No man is an island.” College campuses can often feel like their own, self-sustaining world. In a lot of ways, that’s what they are; jobs, housing, food and even medical services are often provided. However, no one exists in a bubble. Embracing the greater community beyond the campus walls can drive foot traffic, enhance the shopping experience and support the local economy.

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Making the Leap with the MBS Systems POS on a Mobile Microsoft® Surface Pro

Posted by Lori Reese on 6/12/18 5:30 AM

The MBS Microsoft Surface Pro Mobile POS offers more than an opportunity to conduct sales beyond your store. With the complete MBS Systems software loaded onto the state-of-the-art hardware, it’s a chance to increase productivity — and jettison your store ahead of the competition.

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A Window of Opportunity

Posted by Liz Schulte on 6/11/18 5:30 AM

As an author, the first chance you have to bring a reader into your world is with your book cover. A great cover will stop a person who is browsing. The art will present an intriguing story to the reader that makes them want to know more. Once the book is in their hands, it is up to the content inside to make the sale and create a loyal customer, but it is the cover that makes the introduction. With a college store, creative and eye-catching window displays act in the same manner.

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3 Attention-grabbing Social Media Ideas for College Stores

Posted by Kate Seat on 6/8/18 8:39 AM

Many of the stores we work with for our weekly College Store Stories use social media platforms as essential tools in their marketing strategies — and it's easy to see why. With a customer base of avid users and the relatively low investment required to engage online, social media marketing is a great fit for any budget-minded store.

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