Summer is a naturally slower time for collegiate retail. How can college stores drive more customer foot traffic and boost sales through the quieter summer months? Here are three strategies your campus store can take to increase summer sales.
Summer is a naturally slower time for collegiate retail. How can college stores drive more customer foot traffic and boost sales through the quieter summer months? Here are three strategies your campus store can take to increase summer sales.
The experience students have in your store contributes to their overall impression of your college. When students experience positive, knowledgeable and helpful service from the bookstore, they feel welcomed into the campus community. This person-to-person attention also gives students another trusted campus resource that they can turn to with questions.
Whether you are supplying print course materials, digital materials or a mixture of both, it is essential to ensure that students have convenient, affordable access to the materials they need each term. By providing a variety of course material format options, students are able to select the materials that best fit their budget and learning style.
Between now and when students move out, plan to send multiple reminders (email and/or text message) detailing how and where to sell back or return their books. Keep the messages concise while also highlighting the benefits of selling their books back to the campus store. However, is there something more your store can do? If you have the MBS system, the answer is yes.
Campus stores are more than just retail. From boosting students’ school spirit to sharing textbook expertise, the campus store contributes to the experience students have while attending school. Through robust affordability initiatives, stores promote student achievement and retention.
Maximize sales before summer. In-store and online events engage customers and encourage repeat shoppers. Drive traffic to the campus store with these four ideas.
Your store’s eCommerce site has the ability to increase sales, drive in-store traffic and connect with potential customers from anywhere. Customers crave the convenience of online shopping even while still appreciating the in-store experience. We have gathered some tips to help promote your online merchandise.
The campus store knows the importance of early adoptions and why adoption deadlines matter to the store and the students. It’s critical to start and continue conversations with faculty about the benefits of selecting course materials for the next term on-time.
What can your campus store do to increase market share and expand its retail reach? The simple answer is to increase traffic both in-store and online — but how? We have collected some simple ways you can elevate your store with shoppers and drive more traffic.
Summer rental list submissions are open now! Maximize the savings your store offers students and provide more options in 2025.
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
© 2025 MBS. All rights reserved.