Foreword Online

Ideas, information and industry news for collegiate retailers



Cleaning the Pasture

Posted by Rob Heller on 1/31/18 5:30 AM

What a winter!

Any cold weather blood I once had has long been diluted by chlorine and salt water. Temperatures shouldn’t drop into the teens in the Carolinas ever — they just shouldn’t. I’m over this cold weather. Bring on springtime! Bring on the outdoors!

Read More

Spotlight Lori Van Gerpen: You Need at Least One Foot on the Train

Posted by Lori Reese on 1/30/18 5:30 AM

Territory Manager Lori Van Gerpen meets with college stores and campus administrators across the nation. With more than 15 years in the course material industry — plus several years’ experience working in collegiate retail — Van Gerpen has a wealth of knowledge to share with those struggling to find course material solutions. We sat down with her to discuss the future of the industry — digital, Open Educational Resources (OER) and the need for all stakeholders in the course material process to be prepared for change.  

Read More

Here Comes Disruption: Who Doesn't Want to Shop Amazon Go?

Posted by Lori Reese on 1/29/18 5:30 AM

Admit it: It’s an enticing thought. A visit to the grocery store completely absent of all the usual irritations: customers clogging the Express Lane with — oops! — at least 40 items. Slow-movers fumbling through self-check-out. Grim cashiers shoving your heaviest items into a single bag that splits open before you reach the car. Amazon has nixed nearly all the pain-points we associate with shopping in a single swoop with the opening of its check-out free convenience store. It might seem like another dreaded retail disruptor. But how can it not inspire a shiver of excitement?

Read More

How Will Retail Change in 2018? Get the Year’s Predictions Here

Posted by Lori Reese on 1/25/18 5:30 AM

One-time retail juggernauts Macys and Sears shut down hundreds of stores. The eCommerce force-from-beyond, Amazon, bought Whole Foods and introduced its first checkout-free convenience store, Amazon Go. 2017 was undoubtedly one of retail’s craziest years on record. What does that mean for 2018?

Read More

3 Lessons Stores Can Learn From Amazon

Posted by Liz Schulte on 1/24/18 5:30 AM

Amazon is one of the biggest retail innovators of the last two decades, arguably the 21st century. They seemingly dive into markets overnight and change the way things are done along with the public’s expectations. We watched with amazement when Amazon acquired Whole Foods, wondering what, if anything, would change. Now, the famously expensive grocery chain has seen price cuts and Prime members will get perks in the store — a clear sign Amazon is leaving its mark. What wisdom can small stores extrapolate from Amazon’s business practices to carry their college store into the future?

Read More

Textbook Wisdom: Want to Help At-Risk Students? Get Your Book Orders in Early

Posted by Lori Reese on 1/23/18 5:30 AM

Welcome to our third installment of Textbook Wisdom, a Foreword Online series that speaks directly to faculty about course material issues. This week’s article deals with a perennial bookstore concern: Early adoptions. Post it on social media — and email the link to faculty. Bridge the gap between bookstores and educators.

Read More

Winning Faculty Allies in the Struggle for Affordable Course Material Solutions

Posted by Lori Reese on 1/22/18 5:30 AM

Want to know how and why faculty treat textbooks the way they do? According to our report, “Winning Faculty Allies in the Struggle for Affordable Course Material Solutions,” many teachers are emperors of their classrooms: They select their books with a keen interest in maintaining academic freedom — and they don’t expect input from others. Find how faculty choices affect the cost of education and how you can help the administration win allies in the effort to reduce course material costs in this exclusive report.

Read More

Why Your Facebook Reach Is Down

Posted by Liz Schulte on 1/19/18 5:30 AM

Have you noticed that your store’s Facebook reach has gone down? This isn’t necessarily a reflection of what you are or are not doing on your page to drive engagement. Facebook is making changes to what users see in their newsfeed. Find out how the changes affect your page.

Read More

Under the Influence: Social Media Takeovers

Posted by Liz Schulte on 1/18/18 5:30 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?

Read More

Are Your Committee Meetings Effective or Prohibitive?

Posted by Liz Schulte on 1/17/18 5:30 AM

Meetings can often feel like the enemy of progress. They can break up our days into odd chunks, prevent or interrupt deep work, and they can negatively effect workplace satisfaction. Despite downsides, meetings can also increase communication and collaboration, ideally producing a better end result. Committee meetings aren’t an exception. To ensure the time you commit to committee meetings is beneficial, it is important to periodically evaluate the reason for the committee and whether or not it is still serving its intended purpose.

Read More