Foreword Online

Ideas, information and industry news for collegiate retailers



An Instagram Plan: Creating Content More People Want

Posted by Liz Schulte on 11/6/17 5:30 AM

Social media marketing offers a variety of platforms to engage with customers, but with that comes a variety of challenges. On Facebook it is hard to be seen, on Twitter you are limited to 140 characters and on Snapchat you only get 10 seconds to make a lasting impression. Instagram is different. Your followers will see your posts, your caption can be as long as you need it to be and the images never go away. This is why Instagram dominates all social media when it comes to interactions per thousand followers.

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How to Optimize Your Social Media Reach

Posted by Liz Schulte on 11/3/17 5:30 AM

The intricacies of social media can make even the most stalwart of fans sigh. There is an art to figuring out how to craft a social media post that will sound genuine, yet still perform well in the algorithms that determine a post’s reach. Today, we’re going to discuss how to maximize your social media reach and engagement to drive more students into your store and build trust.

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How to Build an Effective Survey in 5 Easy Steps

Posted by Liz Schulte on 11/2/17 5:30 AM

Customer retention is a problem across college stores. Understanding how students feel about your store is an essential part of identifying the areas that with improvement can help you provide students with a better experience and increase satisfaction. Surveys give your store insight to what students think, their priorities and how you can better help them achieve success. But, how do you create a survey that is measurable, moves you closer to your goals and produces usable information?

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Jolabokaflod: Give the Gift of Books and Win Student Traffic

Posted by Liz Schulte on 11/1/17 1:00 PM

December is an especially busy month. Although finding a time for an event can seem impossible, an end-of-the-year boost in sales is too important to pass up. This year, why not try a simple event that is a little bit different than what you have done in the past? Jolabokaflod.

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Why Now? The Adoption Answers You Need for Faculty

Posted by Lori Reese on 10/31/17 5:30 AM

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption request ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early.  If you want teachers to cooperate with the college store schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

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What Do Customers Love About DVU Bookstore?

Posted by Lori Reese on 10/30/17 5:30 AM

Delaware Valley University Bookstore Assistant Director, Rick Horner, has a deep understanding of industry challenges. That’s probably one reason the Doylestown, Pennsylvania campus retailer continues to thrive.  

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Social Media Looks to Capitalize on Businesses’ Increased Digital Marketing Budgets

Posted by Liz Schulte on 10/27/17 5:30 AM

Major social media platforms, from Facebook to Snapchat, are looking at ways to attract business advertisers. While Facebook has been offering advertising solutions for years, Snapchat is new to the game. Both companies, however, have recently made announcements about new opportunities for businesses on their platform. Here’s what you need to know.

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Think Positive

Posted by Lori Reese on 10/26/17 5:30 AM

Consider this: How many students coming into your store resemble the models and mannequins used to sell your spirit wear? If your customers are like the bulk of Americans, then most do not. If they’re anything like most college students nationwide, they’re also highly vulnerable to eating disorders.

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Business Intelligence for a College Store

Posted by Liz Schulte on 10/24/17 5:30 AM

In today’s technology-fueled world customer loyalty isn’t a given. If your store doesn’t have what someone is looking for, they can shop somewhere else with just a cell phone and a few taps on the screen. Customers expect stores to meet their needs without expressing what they want. On the surface, the problem looks impossible. You can’t read your customer’s mind—or can you?

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North Dakota State University Bookstore Saves Students $500,000

Posted by Liz Schulte on 10/23/17 8:04 AM

The semester is just getting underway, but already the North Dakota State University Bookstore is making headlines with newly implemented changes that have saved students money and decreased bookstore expenses. NDSU Bookstore Interim Director Kim Anvinson took the time to discuss with us how the bookstore does its part to increase student affordability and to welcome new and returning students to campus.

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