Foreword Online

Ideas, information and industry news for collegiate retailers



An MBS Partnership Serves the Entire Navarro Community

Posted by Lori Reese on 1/7/20 7:00 AM

Navarro College Bookstore Director, Terri Mitchell, has a saying that reflects her commitment to students: “When you invest in students, you’re investing in the future.”

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University of Wisconsin University Book Store Expands Student Service with Tech Store

Posted by Liz Schulte on 1/6/20 6:00 AM

Recently, the University of Wisconsin University Book Store in Madison capitalized on a great opportunity and expanded its technology business. When it was announced that the University was closing its tech store, bookstore management stepped up and prevented students from losing an important on-campus service.

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Foreword Online Will Return in January

Posted by Liz Schulte on 12/23/19 6:00 AM

Happy Holidays from MBS. Foreword Online will return on January 3, 2020.

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The Art of Organization & Scheduling of Social Media

Posted by T.A. Nathan on 12/18/19 6:00 AM

Social media is a wild beast that we are still learning how to tame. We’ve gained quite a lot of ground in the past few years with understanding how it can be used to reach audiences effectively, but still an important question arises, “How often should I post to social media?” Most professionals will tell you to post consistent, quality content as often as you can. That makes sense, but what does that mean, and how can a campus store prepare and organize a social media schedule? Use this blogpost to create a schedule that will set you on the right path for your digital marketing.

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Spotlight: MECC Bookstore Improves the Student Experience With Revenue Generating Ideas

Posted by Liz Schulte on 12/16/19 6:00 AM

Revenue generating ideas help college stores supplement top-line revenue while expanding their customer base. Stores like the MECC (Mountain Empire Community College) Bookstore in Virginia have proactively worked to take on additional services and create new ways to bring customers into the store. We sat down with MECC Bookstore Manager Dora Hill to discuss the challenges her store faces and how she is working to overcome them.

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Instagram Marketing Basics

Posted by T.A. Nathan on 12/11/19 7:00 AM

Students are using social media daily, so it’s important for your campus bookstore to be a part of how students communicate. Marketing through social media will not only make your store competitive, it will provide a trustworthy source for students to purchase their books from each session.

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Spotlight Carnegie Mellon University Store: Maximize Campus Relevance With Tech Sales

Posted by Lori Reese on 12/9/19 8:00 AM

Student tech sales have revenue potential for college stores, especially on campuses where technology is deeply infused with the school’s mission. We sat down with Jake Swanson, Carnegie Mellon University (CMU) University Store’s technology store manager, to talk about how his store competes with off-campus retailers.

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Spotlight Navarro College: Hosting Spectacular Holiday Events

Posted by Lori Reese on 12/4/19 8:00 AM

Navarro Community College Bookstore Director, Terri Mitchell, knows how to host a successful campus event. Her bookstore organizes celebrations that promote the school, raise scholarship funds, bring prospective students to campus and foster deep ties with the college’s Texas community. This year, she co-led a talk about campus store events at the MEGA conference in Reno, Nevada, called “Food for Thought: What is your store worth to your campus and community?” It focused on creative ways to demonstrate your store’s value. Ms. Mitchell and her co-leader earned a standing ovation.

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Umpqua Community College Bookstore Develops an Additional College Revenue Source Through Community Partnership

Posted by Liz Schulte on 12/2/19 6:00 AM

In the ever-changing landscape of collegiate retail, campus stores need revenue generating ideas that help fill in the financial gaps left by strained budgets and decreased textbooks sales. From pop-up shops to expanding bookstore services, campus stores develop ideas that push the boundaries of their traditional retail models to better serve their customers while generating additional top-line revenue. Recently, the Umpqua Community College Bookstore was given the opportunity to expand its service beyond campus and develop stronger community ties.

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How to Grow Student Engagement with a Gaming Event

Posted by T.A. Nathan on 11/27/19 6:00 AM

How can campus stores participate in the gaming market? There are many ways that you can dive into these markets, but we suggest beginning with carrying video games in the store. This gives the 70 percent of student gamers a quick and easy location for purchasing new titles. It also gives new and returning students the opportunity to grab games when they come in to purchase next term’s books. 

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