Foreword Online

Ideas, information and industry news for collegiate retailers



Why Is Mobile Technology Key to Reaching Fans?

Posted by Liz Schulte on 2/13/19 6:00 AM

There is nothing quite like walking into a stadium or arena on a college game day. Energy and excitement spark against your skin as you make your way through throngs of equally excited fans to find your seats. Strangers wearing the same team colors as you are suddenly comrades ready to help cheer your college team to victory.

Read More

How Can College Stores Meet Gen Z’s Retail Expectations?

Posted by Liz Schulte on 2/11/19 6:00 AM

College store employees know students. Every day, year in and year out, you help the next wave of academic hopefuls with all of their collegiate retail needs. For the past 20 years, the students coming in and out of your bookstore have been predominately millennials — individuals born between 1981 and 1997. As millennial students complete their education, the next generational cohort that college stores must adapt to is Generation Z.

Read More

The Rise of Collegiate Esports

Posted by Liz Schulte on 2/6/19 6:00 AM

Most of us probably know at least one kid who plays a seemingly endless amount of video games. Maybe you were even that child who couldn’t get enough of your favorite games. If you were, you probably weathered commentary from adults about wasting your time on a silly game. Or, if you are a non-gamer, like me, then chances are that particular speech doesn’t sound wholly unreasonable. After all, what does logging thousands of hours on a video game really contribute to one’s future?

Read More

How to Sell More Textbooks: Part 2

Posted by Lori Reese on 2/4/19 8:00 AM

Learning is a student’s foremost job on campus, and education doesn’t stop the moment a student steps foot in your store. There is certainly no need to question a student’s choice of logo-wear, snack food, technology or other general merchandise. But you can help students avoid the poor decision to forgo a course material purchase.

Read More

Spotlight Interview: A Whole New Way to Bin and Hold

Posted by Liz Schulte on 1/30/19 5:30 AM

Recently, we sat down with Corporate Marketing Representative Lillian Brooks to discuss Simple Source, MBS’ new ordering tool that college stores already love. Simple Source saves time and money by helping bookstores efficiently source wholesale and marketplace inventory.

Read More

Host a DIY Game Day Shirt Extravaganza

Posted by Liz Schulte on 1/28/19 5:30 PM

Creating DIY game day fashion is a fast, easy and fun way for students to personalize their outfit for big games. Popular DIY designs can range from simple to elaborate, but they all have one thing in common: They’re an affordable way for students to update their wardrobe. Help students embrace their creativity with a fun, spirit-boosting DIY t-shirt event.

Read More

The Digital Text Classroom: Part 1

Posted by Lori Reese on 1/23/19 8:00 AM

Welcome to the first of a four-part series about working with digital texts in the classroom. Our goal is to offer our collegiate retail readers insight that will empower your discussions with faculty and administrators about affordable course material options.  We will present the pros and cons of digital texts in a way that allows you to answer questions about how the format affects student engagement and success — and faculty workload.

Read More

The Do’s and Don’ts of Making Your Voice Heard on Campus

Posted by Liz Schulte on 1/21/19 6:00 AM

The evolving nature of the educational landscape has inspired recent course material innovation. From new formats to new delivery mechanisms, each creative solution helps improve student learning, preparedness and affordability. However, it also means that course materials are no longer as simple as they once were.

Read More

How to Sell More Textbooks: Part 1

Posted by Lori Reese on 1/16/19 8:00 AM

In a perfect world, college students would be eager to discover what’s inside their required textbooks. They would know that the money they spent on course materials in your store was an investment in themselves — and in their future — with an invaluable pay-off. But this is not the case. Students often express hatred for course materials or any form of required reading. If they didn’t, the popular Best American Nonrequired Reading anthology series would have no audience, and collegiate retailers wouldn’t have to worry as much about textbook sales.

Read More

OER Use Doubled in 2018

Posted by Liz Schulte on 1/14/19 8:18 AM

As the demand for college affordability increases so does the need for low-cost course materials. Open Educational Resources (OER) have been around for decades but have been slow to gain widespread usage on college campuses. However, recent campus, state and federal OER initiatives have doubled the number of instructors who report using OER in at least one course.

Read More