Foreword Online

Ideas, information and industry news for collegiate retailers



3 Ways Campus Stores Can Nurture College Student Wellness

Posted by Lori Reese on 9/11/19 8:00 AM

College student wellness has become a vital issue for all education stakeholders, including campus stores. Data shows that students experience more stress now than ever. Over two-thirds of college students struggle with mental health issues. Over half report trouble with depression. In addition, students describe feeling burdened by a growing roster of real-world concerns. They worry about paying for college, gun violence, racial injustice, divisive politics and the environment.

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URI Campus Store Increases Wholesale Textbook Fill Rate with SimpleSource

Posted by Liz Schulte on 9/9/19 6:00 AM

The URI Campus Store has always used a bin-and-hold system for its wantlist fulfillment and hasn't relied on marketplace sourcing. When the store staff saw MBS’ latest, innovative ordering tool, SimpleSource, they recognized that it had the potential to streamline their wholesale wantlist fulfillment and provide greater order transparency.

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Optimize Campus Store Daily Workflow with MBS POS in 5 Easy Steps

Posted by T.A. Nathan on 9/4/19 6:53 AM

Imagine your campus store is a perfectly functional body. Your Point of Sale (POS) system is the legs of this body. When processes slow down at the POS register, the rest of the store slows with it. Sales don’t come in as swiftly, customers become restless and stress builds. The last thing you need is for your legs to stop running in the daily workflow of a campus store.

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How Gen Z Is Making Marketing Easier and Cheaper

Posted by T.A. Nathan on 9/3/19 8:10 AM

Generation Z was birthed in the infinite space of the internet and its interconnected networks of communication. With buying decisions, they have access to every review, rating and criticism of a business at their fingertips. They also have access to a wider breadth of retail choices. Your marketing has about eight seconds to win Gen Z’s attention – don’t waste it.

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The Faculty Event Marketing Template for Campus Stores

Posted by Lori Reese on 8/28/19 8:00 AM

Creating opportunity for interpersonal contact is one of the best ways for campus stores to increase faculty engagement. Here, you’ll find a marketing plan template for two kinds of event that are sure to attract teachers, faculty readings and a faculty appreciation night. Events like these can burnish your store’s reputation among faculty and nurture positive word of mouth in the campus community.

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Summer Yard Sale Success for the NDSU Bookstore

Posted by Liz Schulte on 8/26/19 6:00 AM

Kids playing outside, cookouts, and spending time with friends and family: one of the best parts of summer is when communities come together. The North Dakota State Bookstore taps into that summertime spirit and inspires the entire campus community with a great college campus event idea — a summer yard sale.

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Get Buy-in: The Dos and Don'ts of Increasing Faculty Engagement

Posted by Lori Reese on 8/21/19 8:00 AM

If you want to get buy-in for the campus store from faculty, it’s good to know the dos and don’ts of increasing faculty engagement. Set your sights high. Envision the kind of faculty engagement you want for your store, but remember: like any company or cohort, faculty members have their own culture, complete with common taboos.

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10 Ways to Improve Campus Store Graphics and Increase Foot Traffic

Posted by Liz Schulte on 8/19/19 6:00 AM

There comes a time when every campus store will eventually need to create a sign, a social media image or header, or a poster to market an in-store event or promotion to college students. However, some campus stores may not have access to a graphic designer. In those cases, you or someone on your staff, might have to design the piece yourself. A basic understanding of the elements of design helps you produce a better, more professional finished product that entices students into your store

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Which Faculty Have the Greatest Impact on Campus Store Business? An Illustrated Guide

Posted by Lori Reese on 8/14/19 8:00 AM

Excellent campus store faculty relations start with understanding your audience. You need to know as much as you can about the context in which teachers are most likely to receive your communication. Part IV of our Campus Store Faculty Communication Guide includes an illustrated guide to the academic teaching environment, a reference you can use to increase the effectiveness of your faculty message.

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5 Easy Ways to Improve the Student Experience in Your Campus Store

Posted by Liz Schulte on 8/12/19 6:00 AM

Customer experience is a buzzword in the retail world. A great retail experience can change how a customer perceives a store and the store’s brand. However, in a campus store, the impact of a student’s experience with your store extends beyond the walls and brand of your store. It also changes how students view your entire campus.

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