A student goes online to check her schedule for the upcoming term. She clicks on the registrar’s link which takes her directly to the college store site and prepopulates the online shopping cart with her required course materials. After reviewing the contents of the shopping cart, she selects in-store pickup to avoid shipping costs and checks out. The whole experience was easy, and she never once had to wait in line. She arrives in the bookstore on the designated date and time to pick up her order — ready to start a new term. This is a reality more and more students are experiencing. However, what goes on behind the scenes at the college store to make this possible?