Foreword Online

Ideas, information and industry news for collegiate retailers



Dean Asher

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

Recent articles by Dean Asher

Pizza Party Nets GVSU Record Early Adoptions

Posted by Dean Asher on 10/26/14 11:00 PM

Faculty adoptions can be a historic pain point for college bookstore operators. Whether courses and instructors aren’t finalized in time for the bookstore's deadline or they’re just plain busy, faculty seem to wait until or after the last minute — or later — to turn in their adoption lists for the upcoming term.

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UD Bookstore Parties Like it’s ’97

Posted by Dean Asher on 10/5/14 11:00 PM

They might have held their party a little early by Prince’s standards, but the University of Dayton Bookstore welcomed its freshmen students to school while going back in time.

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Hack Into Savings

Posted by Dean Asher on 10/1/14 3:30 AM

From guaranteed buyback to renting books to providing everyday supplies, there’s a ton of things your store does to make life easier for students. But when students need a handy tip for an everyday problem, more and more are turning to the web for a certain type of advice.

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Murray State Rewards Students with VIP Party

Posted by Dean Asher on 9/14/14 11:00 PM

The University Store at Murray State University recently rolled out the red carpet for the crème de la crème of its customers.

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MBS Helps Strike out ALS

Posted by Dean Asher on 8/26/14 11:00 PM

Several people at MBS took the plunge recently and participated in the Ice Bucket Challenge.

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One Small Step for Books, One Giant Leap for MBS

Posted by Dean Asher on 7/29/14 5:00 AM

Where were you when we landed on the moon? It’s a question lots of people have been asked, and everyone who was alive then remembers the answer in vivid detail.

This month marked the 45th anniversary of the moon landing, when the Apollo 11 lunar module touched down on the moon July 20, 1969. Buzz Aldrin, who became the second man to set foot on the moon shortly after shipmate Neil Armstrong, did an AMA on Reddit to coincide with the anniversary.

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Chemeketa Community College Sees Boost in ebook, Rental Sales

Posted by Dean Asher on 7/27/14 11:00 PM

The Chemeketa Bookstore is seeing a significant increase in both its rental and ebook sales brought on by just a few shelf talkers, small signs advertising the rental and ebook programs and their advantages on the shelves holding traditional textbooks.

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Generator System Keeps MBS Warehouse Running, Orders Moving

Posted by Dean Asher on 7/8/14 11:00 PM

Power lines tangled and snapped throughout Columbia, but MBS was unaffected for the 3.5 hours it would have been without power. Many homes — and some trees on MBS property — weren't so lucky.

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July 2014: Welcome Back Beach Bash

Posted by Dean Asher on 7/1/14 4:30 AM

It won’t be too long before another flood of students will wash over your campus and store. But despite the pending start of a new school year, we’re still in the heat of summer, and students are sure to work up a sweat moving in, running back and forth between orientation events and getting out and about on campus. This makes a perfect time for your store to help them cool off and show them you have more to offer than just books with a Welcome Back Beach Bash! While you’re helping students cool down and relax, you can bring your store outside and heat things up with a hot summer sidewalk sale to promote your store’s apparel, merchandise and textbook reservation. We know this time of year is one of the busiest for everyone on campus, so we’ve made it simple: just follow our outline and you’ll be sure to have a successful event.

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Wichita State University Bookstore Achieves Viral Success with Video

Posted by Dean Asher on 7/29/13 11:00 PM

With the evolution of digital technology, society has become entranced by screens. From cell phones to computers, tablets to TVs, they have literally invaded every aspect of daily life. This shift has undoubtedly affected the way consumers shop and, as a result, the way retailers advertise.

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