For most basketball fans, all eyes were on March Madness last month. But for Missouri Valley Conference fans, focus shifted toward Arch Madness — the Missouri Valley Tournament, March 5-8.
The Wichita State University Shockers were among the competing teams, which means one thing for the University Bookstore and Alumni Association: the annual alumni pep rally. Fans flock to St. Louis to catch the big games and the bookstore follows to sell spirit wear, memorabilia and more.