Have you noticed that your store’s Facebook reach has gone down? This isn’t necessarily a reflection of what you are or are not doing on your page to drive engagement. Facebook is making changes to what users see in their newsfeed. Find out how the changes affect your page.
Meetings can often feel like the enemy of progress. They can break up our days into odd chunks, prevent or interrupt deep work, and they can negatively effect workplace satisfaction. Despite downsides, meetings can also increase communication and collaboration, ideally producing a better end result. Committee meetings aren’t an exception. To ensure the time you commit to committee meetings is beneficial, it is important to periodically evaluate the reason for the committee and whether or not it is still serving its intended purpose.
Student hunger on campuses is more prevalent than most people think. Head into a packed student center or campus dining facility, and it is easy to believe that the problem doesn’t exist on your campus, but chances are it does. According to a Students Against Hunger report, more than 45% of the 3,000 students surveyed from community and four-year colleges had experienced food insecurity in the past 30 days.
We share a monthly marketing plan at the beginning of every month designed to increase store traffic and boost student trust and engagement. Included in the plans are posters, flyers, examples social media posts and more so your store has everything it needs for a spectacular event. As you develop your store’s marketing idea for 2018, check out our top five most popular monthly marketing plans in 2017.
Everyone is talking about it. The “Amazon Effect” is scattered across retail news. The most recent companies to feel the impact are Ralph Lauren and J. Crew, but large department stores like Macy’s have been feeling the effect for a while. When Amazon has the seeming ability to line up these large corporations, regardless of what they sell, and systematically watch them fall, what hope does any brick-and-mortar store have?
Geofencing can be used for anything from increasing foot traffic in stores to parents keeping track of their children — even human resource departments can utilize this technology to monitor employees who work in the field or from home. These virtual fences allow marketers to hone their advertising efforts to a selected group of people, often based on various factors of online behaviors, within an established distance from a store’s location using their mobile GPS. An Orwellian advancement in technology to some, but to others, geofencing gives brick-and-mortar businesses a way to compete in a growing eCommerce market.
Earlier this fall, Kate Weinand with the University of Mary Bookstore came to Columbia, Missouri, to attend the MBS Systems Training Fall Forums event. Over the course of a few days, attendees are able to network with individuals from other stores and learn more about the capabilities of their MBS system. We sat down with Ms. Weinand to hear more about the University of Mary Bookstore and its new location.
Open Educational Resources are a hot topic in education. Students need ways to lower costs. Naturally, they look to schools to provide them with better solutions. In turn, many schools look to OER to help accomplish that goal. However, these no-cost options are just a piece of the course materials puzzle.
December is to shopping what Halloween is to candy. While it is a busy season for college stores, it is also the perfect time to take advantage of the shopping spirit and run a holiday sale. That’s why we have compiled some last-minute holiday promotion ideas to increase foot traffic in your store.
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
