As an author, social media is a passion for me. It is the most direct connection I have to my readers. Because of that, I am widely available across many of the platforms and often wax poetic about the good old days of many of the sites. Remember when throwing a sheep at someone on Facebook was a gesture of friendship? Remember when people used to talk on Twitter?
I have never met a single person who hasn’t had a bad customer service experience. In fact, in a single month, I had five bad experiences with various companies, one of which I will never use again. Sadly, I can only think of one truly exceptional customer experience in the same time frame. Customer service is being left behind by disinterested staff and consumers aren’t happy about it.
Many of us have a love-hate relationship with Facebook. It’s easy to use and it seems like everyone is on it, but it has become increasingly difficult for a business to get noticed.
MBS Systems Sales Consultant, Patrick Cervenik sat down with us to discuss the changes happening in the retail industry, and how college stores can stay adaptable to the transitioning environment.
June is a great time to invite the surrounding community, alumni and hard-to-reach nontraditional students to your store. This May, plan for a whimsical and fun children’s story hour to remind parents families are welcome in your store.
Buyback is just around the corner, but it isn’t too late to encourage students to sell their textbooks back to your college store. Follow this easy-to-use checklist to make sure you maximize your buyback marketing efforts.
When digital publishing became widely available, the major publishers ignored it. Then eBooks started making headlines, and the industry began to grow at incredible rates. Still, traditional publishers were slow to react. The consensus was that publishers had “five years” to get in front of the issue even though they were already five years behind.
Why are meeting agendas important? I volunteer on the board of a local nonprofit organization and recently attended their agenda-free meeting. The meeting started at 7 p.m. and lingered on well past 9 p.m. Little was accomplished, a couple people were especially vocal and kept the meeting squarely off topic, and by the end of it, I couldn’t wait until my term on the board was over. Unfortunately, meetings like this aren’t rare in the business or educational world. However, an effective agenda can turn a meeting that feels like a waste of time into a productive collaboration.
Memes, GIFs and emojis are the language of Generation Z. Entire conversations can be had without typing a single word, attitudes can be conveyed and understood in seconds, and emotions can be shared without vulnerability. While your college store wants to speak directly to students, it is easy for your message to go astray. That’s why we have created this helpful guide to increase your store’s image fluency.
Every business will eventually receive a complaint. Despite best intentions, a customer will walk away unhappy at one point or another. The customer might reach out to the business itself for a resolution to the problem, but with increasing odds, they are going to take their complaint to social media. Once the negative words are out on the internet, they are there forever. Managers and business owners have two choices: they can ignore the complaint or demonstrate their great customer service for the world to see.
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