Located just north of downtown Seattle, University Book Store at the University of Washington is a college store that knows its books. Unlike many others in the industry, however, their course material sales make up a relatively small percentage of their gross sales. That’s because the UW Book Store has established a general book department that engages UW students, faculty and staff as well as customers from surrounding communities.
Our monthly marketing plans are designed to give you timely new ideas for generating interaction with your student customers. So, this month, we're bringing you 3 fun promotional ideas you can implement in honor of Valentine's Day!
Nicknamed ‘The Granddaddy of Them All’, the Rose Bowl is the oldest bowl game and arguably the most popular, ranking as the highest attended college football bowl game since 1945. Played on January 2 this year, it will be home to a sold-out stadium of over 64,000 enthusiastic attendees.
There are lots of events that bring large amounts of people to your campus. But, how do you direct that traffic to your store? For Morehead State University Bookstore, the answer to that question is fashion!
Over the past three weeks, we've had a blast watching stores compete in the Deck Our Wall Photo Contest, and it's safe to say we were more than impressed with the outcome! To participate, stores simply had to submit their most spirited photo and then try to accrue the most votes.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
With technology at their fingertips and their nose to their phone, it can be challenging to get students to look up and pay attention to your marketing messages. That’s why, this month, we created an all-new marketing toolkit with Generation Y in mind.
Receiving all your faculty adoptions on time is no easy task. That’s why the LSC Store decided to find a new way to educate faculty on the process, in hopes that an enhanced understanding would simplify the store’s effort.
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