There are lots of events that bring large amounts of people to your campus. But, how do you direct that traffic to your store? For Morehead State University Bookstore, the answer to that question is fashion!
There are lots of events that bring large amounts of people to your campus. But, how do you direct that traffic to your store? For Morehead State University Bookstore, the answer to that question is fashion!
Topics: mbs direct, college store stories, contests
Over the past three weeks, we've had a blast watching stores compete in the Deck Our Wall Photo Contest, and it's safe to say we were more than impressed with the outcome! To participate, stores simply had to submit their most spirited photo and then try to accrue the most votes.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
With technology at their fingertips and their nose to their phone, it can be challenging to get students to look up and pay attention to your marketing messages. That’s why, this month, we created an all-new marketing toolkit with Generation Y in mind.
Receiving all your faculty adoptions on time is no easy task. That’s why the LSC Store decided to find a new way to educate faculty on the process, in hopes that an enhanced understanding would simplify the store’s effort.
In the days before computerized technology, our industry ran solely on the knowledge and integrity of those who owned and operated bookstores. Known as ‘bookmen,’ they had to understand exactly how each action would affect their bottom line, learning thousands of titles and prices out of the buying guide without any resource to rely on besides their own memory.
Topics: mbs direct, Battle for Books, college store stories, webinar
Topics: college store stories
Creating an original event that interests your students is no easy task. That’s why Iowa State University Book Store decided to get creative. As a way to encourage their students to have some fun, they recently hosted a Duct Tape Fashion Show.
Inspire competition, promote a positive store image and give students an added reason to sell books at your buyback with a "Books for a Better Community" event!
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
© 2026 MBS. All rights reserved.