Inspire competition, promote a positive store image and give students an added reason to sell books at your buyback with a "Books for a Better Community" event!
Inspire competition, promote a positive store image and give students an added reason to sell books at your buyback with a "Books for a Better Community" event!
Students often assume that online retailers are the only ones who offer competitive prices on textbooks. We all know that perception to be false, but, unless we say otherwise, they might not. That’s why Melissa Stotts, manager at Lake Region State College Bookstore, decided it was time to speak up for her store.
Space: it’s just one of those necessities that retail stores never seem to have enough of. So, how do you make do with less operational area? You just get creative of course, according to Rebecca Bowles, assistant manager at Randolph Macon College Bookstore.
After the city finished a major reconstruction on much of the street outside their location, The Duck Store at University of Oregon wanted to find a unique way to celebrate the changes. A mobile scavenger hunt, they decided, was the perfect solution! By combining text messaging with QR codes, Flock the Block offered the store the chance to host an interactive event unlike any other on the campus!
There's more competition than ever before - so it's time to pull out all the stops when it come to advertising to your students! Because they're constantly connected to social media, your Facebook page is a great place to get the message out about upcoming events. That's why we created customizable 'Buy' and 'Sell' Facebook tabs for you to add to your page. They'll help you communicate your store's benefits to students during key time periods such as Buyback and Rush and even direct students to your website for more information! Best of all, there's no HTML knowledge required!
We understand that competitors have invaded your market share. That's why, as your ally in the industry, we created the Battle for Books webinar to offer you defensive strategies that you can use to overcome those e-tailers and rogue buyers. We believe, however, that there's often no better source for novel ideas than amongst your own colleagues, so we organized three of the most innovative collegiate retailers to share their experiences with you. This week, we'll take a look back at some of the highlights!
Incoming students are an all-important demographic for collegiate retailers to capture for future sales. That’s why University Book Store at University of Wisconsin - Madison created a fun way to connect with them during their first weeks on campus.
With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have they generated such a response from students and alumni alike? Put simply: they asked!
Every semester, students receive a letter grade measuring their progress and success in various classes. Stacy Elofir, director of University Store at Towson University, believes college stores should be no exception.
With so many consumer options available it can be difficult to keep students coming back to your store. For this reason, loyal customers are a retailer’s biggest asset when it comes to staying competitive, and rewarding these repeat visitors is essential to continued success.
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