Foreword Online

Ideas, information and industry news for collegiate retailers



Student Workers Are the Heart of UC Davis Stores

Posted by Kate Seat on 4/19/15 11:07 PM

How many student workers do you employ in your store? At UC Davis Stores, they comprise a large part of the staff overall, with about 200 student workers to 40 full-time employees. Every department has students in supervisory or lead roles, and according to Director Jason Lorgan, they’re even the ones in charge on weekends.

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Wichita State Scores a Slam Dunk with Alumni Pep Rally

Posted by Dean Asher on 4/11/15 12:00 AM

For most basketball fans, all eyes were on March Madness last month. But for Missouri Valley Conference fans, focus shifted toward Arch Madness — the Missouri Valley Tournament, March 5-8.

The Wichita State University Shockers were among the competing teams, which means one thing for the University Bookstore and Alumni Association: the annual alumni pep rally. Fans flock to St. Louis to catch the big games and the bookstore follows to sell spirit wear, memorabilia and more.

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Show 'em Why to Buy at the Bookstore

Posted by Kate Seat on 4/7/15 11:00 PM

You go out of your way to make sure that you give your customers a wide range of affordable merchandise — including providing a variety of ways to buy the course materials they need.

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Wisconsin's University Book Store is Along for the Ride...Again

Posted by Joe Clarkin on 4/5/15 11:00 PM

At the University of Wisconsin, March Madness has bled into April. Most university bookstores can only dream of getting a single opportunity to support their school’s basketball team as they advance all the way to the Final Four of the NCAA tournament. Wisconsin, however, has not only gotten to do this once – they are doing it for the second year in a row.

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The Greatest Deals on Earth

Posted by Joe Clarkin on 4/1/15 3:06 PM

Students look forward to buyback all semester. Not only do they have the opportunity to get some cash by selling their books back, but buyback also symbolizes that summer vacation is right around the corner. So take advantage of their excitement by making this your biggest event of the year and the greatest buyback ever. Basically, turn your buyback into a (organized) circus!

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In UMBC Bookstore Twitter Contests, Everyone Wins

Posted by Kate Seat on 3/29/15 11:00 PM
Are you active on Twitter? Whether you tweet several times a day or are just getting started, many stores out there could take a lesson from the efforts of the UMBC Bookstore. There’s always something happening on their Facebook page and Twitter feed, thanks in large part to Erin McGonigle, the store’s marketing and online sales coordinator.
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University Store Educates Their Customers with Apple Workshops

Posted by Joe Clarkin on 3/15/15 11:00 PM

As an official Apple retailer, the University Store at the University of Wyoming wanted to help their customers become experts on the technology they would be purchasing in their store.

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Old Post Bookstore Offers Prizes for Spring Break Pics

Posted by Kate Seat on 3/9/15 3:11 AM

It's March and you know what that means: All over the country, campuses are beginning to empty as students make a beeline for their spring break destinations. No matter where they travel, you can bet that they’ll have their phones in hand — so a great way to keep interaction up is by running some kind of giveaway (like a photo contest) through your store’s social media accounts. This is the third year that the Old Post Bookstore has invited their customers to share spring break pictures featuring Vincennes University gear for a chance to win gift cards to the store.

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Hillsdale College Store Lands Half of Enrollment with Reservations

Posted by Dean Asher on 3/1/15 11:00 PM
For many stores, having half of your total enrollment sign up for your textbook reservation program seems like a fantasy. For Hillsdale College Bookstore in Hillsdale, Michigan, it’s a reality.
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Grand Slam of a Sale

Posted by Dean Asher on 3/1/15 1:09 PM

Springtime is right around the corner, which signals the return of America’s pastime: baseball. While not every student will be a huge fan of the game, there’s something about the smell of peanuts and Cracker Jacks® and the sound of pop flies that’s deeply ingrained in our culture.

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