It’s one of the scariest holidays we celebrate, but Halloween can turn out to be a sweet event for college stores who create promotions centered on the yearly event. This year, Washington and Lee University Store decided do just that with a Halloween Spooktacular!
College store across the country promote breast cancer awareness and some use our marketing plan to give them a leg up on the effort.
Topics: social media, crowdsourcing, facebook, contests
Thinking of creative ways to get your students interacting on Facebook isn't easy. So, we've compiled a list of quick strategies you can implement that others have found successful. Check it out:
When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.
On-time adoptions benefit everyone; your store, your students and even the faculty members who submit them. But that doesn’t mean receiving them is easy. Dickinson College Bookstore’s approach to tackling this tricky task is to use a simple, yet incredibly effective strategy: face-to-face communication.
Movember is the month formerly known as November, where men and women across the globe join together to raise awareness and funds for men’s health issues – specifically prostate and testicular cancer initiatives. This social movement is responsible for the sprouting of millions of mustaches on men’s faces around the world. Now, your store can join the fight by supporting the cause as well as those students, faculty and community members who are participating. We’ve come up with an event, several activities and all the marketing materials you’ll need to promote this important initiative at your store. Take a look:
Avast ye mateys! Ye hearties at Auburn University Bookstore have a treasure trove of ideas to share with ye. By hosting a variety of interactive activities in honor of International Talk Like a Pirate Day, students and staff alike had a ruckas!
Topics: social media, college store stories, eCommerce, contests
We all know that students have lots of options when it comes to buying textbooks. So, when they make the decision to step in your store, you need to do everything possible to keep them there and to win their business. That means not only having competitive prices, but also excellent service.
Most of your customers were born in the 90’s, so bring them back to their childhood with a fun flashback event! 90’s Night is the perfect opportunity to bring students into the store and show them that you’re here for much more than just textbooks and school supplies; you’re a destination for interactive events, too! We’ve come up with tons of activities you can host throughout the week or on a designated date – the choice is yours! Take a look:
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