Sometimes, showing is better than telling. When it comes to convincing students you have better deals than online retailers and the store down the street, that’s definitely the case. This month’s Marketing Plan is designed to make educating students on all that you have to offer both interactive and informal. By hosting this fun event throughout textbook rush, you’ll not only lighten the mood during a stressful time, but also have an easy opportunity to show students your prices aren’t so bad. Check it out!
Out with the old, and in with the new. That’s the approach Ben Jastorff, manager of Trojan Center Bookstore at Dakota State University, adopted when he recently accepted the position at the store. Jastorff wanted to clear out inventory, some of which had been in the store for nearly two years, to make room for the updated apparel he had ordered.
