Foreword Online

Ideas, information and industry news for collegiate retailers



Easy Ideas for Facebook Engagement

Posted by admin on 10/23/13 11:00 PM

Thinking of creative ways to get your students interacting on Facebook isn't easy. So, we've compiled a list of quick strategies you can implement that others have found successful. Check it out:

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Morehead State University Bookstore Generates Excitement with Unique Competition

Posted by admin on 10/20/13 11:00 PM

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

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Dickinson College Bookstore Increases On-Time Adoptions with a Sweet Surprise

Posted by admin on 10/6/13 11:00 PM

On-time adoptions benefit everyone; your store, your students and even the faculty members who submit them. But that doesn’t mean receiving them is easy. Dickinson College Bookstore’s approach to tackling this tricky task is to use a simple, yet incredibly effective strategy: face-to-face communication.

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Celebrate Movember with an In-Store Facial Hair Contest

Posted by Stephanie Kubas on 10/1/13 4:00 AM

Movember is the month formerly known as November, where men and women across the globe join together to raise awareness and funds for men’s health issues – specifically prostate and testicular cancer initiatives. This social movement is responsible for the sprouting of millions of mustaches on men’s faces around the world. Now, your store can join the fight by supporting the cause as well as those students, faculty and community members who are participating. We’ve come up with an event, several activities and all the marketing materials you’ll need to promote this important initiative at your store. Take a look:

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AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

Posted by admin on 9/22/13 11:00 PM

Avast ye mateys! Ye hearties at Auburn University Bookstore have a treasure trove of ideas to share with ye. By hosting a variety of interactive activities in honor of International Talk Like a Pirate Day, students and staff alike had a ruckas!

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UMBC Bookstore Boosts Twitter Following with Friday the 13th Contest

Posted by admin on 9/16/13 11:00 PM

 

 The store kept the advertisements for the scavenger hunt simple by posting just this image and a brief description on their Facebook page.
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RCTC Bookstore Improves Service with iPads

Posted by admin on 9/8/13 11:00 PM

We all know that students have lots of options when it comes to buying textbooks. So, when they make the decision to step in your store, you need to do everything possible to keep them there and to win their business. That means not only having competitive prices, but also excellent service.

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Flashback to the Freshest Decade with 90's Night

Posted by Stephanie Kubas on 9/2/13 4:00 AM

Most of your customers were born in the 90’s, so bring them back to their childhood with a fun flashback event! 90’s Night is the perfect opportunity to bring students into the store and show them that you’re here for much more than just textbooks and school supplies; you’re a destination for interactive events, too! We’ve come up with tons of activities you can host throughout the week or on a designated date – the choice is yours! Take a look:

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Crowdsourcing is a Success at Panola College Store

Posted by admin on 8/26/13 11:00 PM

Social media is opening the lines of communication between business and consumer and allowing for a whole new form of interaction. So, it’s no surprise that crowdsourcing, or soliciting feedback from a group of people to solve a problem or develop an idea, is taking off like wildfire in the world of retail.

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TCTC Campus Store Shows Its Fun Side with Fall Frenzy

Posted by admin on 8/18/13 11:00 PM

College stores are always looking for new ways to connect with their students. For TCTC Campus Store, inspiration is often found in popular culture. For example, their latest initiative, Fall Frenzy, brings customers into the store for a series of in-store events that are based on current trends and correspond to each day of the week. Best of all, it cost very little to implement!

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