Foreword Online (95)

Bring Students in the Store with Holiday Events

Posted by Stephanie Kubas on 11/1/13 4:00 AM

The “Black Friday” of collegiate retail typically occurs during the back-to-school season. But, who says your store can’t make a killing during the holiday season, too? Because your target audience is all about convenience, your store has a big opportunity to gain their gift sales. We’ve created four unique promotions that will bring your customers to your store during the most wonderful time of the year and ensure you unwrap more revenue this holiday season. Pick and choose which will work best for your store!

Washington and Lee’s University Store Sees Social Media Increase from Halloween Spooktacular

Posted by admin on 10/30/13 11:00 PM

It’s one of the scariest holidays we celebrate, but Halloween can turn out to be a sweet event for college stores who create promotions centered on the yearly event. This year, Washington and Lee University Store decided do just that with a Halloween Spooktacular!

College Stores Promote Breast Cancer Awareness

Posted by admin on 10/29/13 11:00 PM

College store across the country promote breast cancer awareness and some use our marketing plan to give them a leg up on the effort.

Easy Ideas for Facebook Engagement

Posted by admin on 10/23/13 11:00 PM

Thinking of creative ways to get your students interacting on Facebook isn't easy. So, we've compiled a list of quick strategies you can implement that others have found successful. Check it out:

Morehead State University Bookstore Generates Excitement with Unique Competition

Posted by admin on 10/20/13 11:00 PM

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

Dickinson College Bookstore Increases On-Time Adoptions with a Sweet Surprise

Posted by admin on 10/6/13 11:00 PM

On-time adoptions benefit everyone; your store, your students and even the faculty members who submit them. But that doesn’t mean receiving them is easy. Dickinson College Bookstore’s approach to tackling this tricky task is to use a simple, yet incredibly effective strategy: face-to-face communication.

Celebrate Movember with an In-Store Facial Hair Contest

Posted by Stephanie Kubas on 10/1/13 4:00 AM

Movember is the month formerly known as November, where men and women across the globe join together to raise awareness and funds for men’s health issues – specifically prostate and testicular cancer initiatives. This social movement is responsible for the sprouting of millions of mustaches on men’s faces around the world. Now, your store can join the fight by supporting the cause as well as those students, faculty and community members who are participating. We’ve come up with an event, several activities and all the marketing materials you’ll need to promote this important initiative at your store. Take a look:

AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

Posted by admin on 9/22/13 11:00 PM

Avast ye mateys! Ye hearties at Auburn University Bookstore have a treasure trove of ideas to share with ye. By hosting a variety of interactive activities in honor of International Talk Like a Pirate Day, students and staff alike had a ruckas!

UMBC Bookstore Boosts Twitter Following with Friday the 13th Contest

Posted by admin on 9/16/13 11:00 PM

The store kept the advertisements for the scavenger hunt simple by posting just this image and a brief description on their Facebook page.

RCTC Bookstore Improves Service with iPads

Posted by admin on 9/8/13 11:00 PM

We all know that students have lots of options when it comes to buying textbooks. So, when they make the decision to step in your store, you need to do everything possible to keep them there and to win their business. That means not only having competitive prices, but also excellent service.

Ideas, information and industry news for collegiate retailers

Three Paths to Improved Faculty Adoptions

How to Reclaim Lost Sales and Reduce Cart Abandonment

Exciting Collegiate Retail Tech From MBS

Bring Students in the Store with Holiday Events

Washington and Lee’s University Store Sees Social Media Increase from Halloween Spooktacular

College Stores Promote Breast Cancer Awareness

Easy Ideas for Facebook Engagement

Morehead State University Bookstore Generates Excitement with Unique Competition

Dickinson College Bookstore Increases On-Time Adoptions with a Sweet Surprise

Celebrate Movember with an In-Store Facial Hair Contest

AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

UMBC Bookstore Boosts Twitter Following with Friday the 13th Contest

RCTC Bookstore Improves Service with iPads

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