Foreword Online

Ideas, information and industry news for collegiate retailers



Proven Strategies to Boost Campus Store Loyalty Programs

Posted by Liz Schulte on 11/3/25 6:45 AM

Whether you are just starting your store’s loyalty program or growing its membership, there are some steps you can take to help participation take off. Here are three simple ideas that will benefit campus stores of every size.

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Summer Sales Opportunities

Posted by Liz Schulte on 5/12/25 6:30 AM

Summer is a naturally slower time for collegiate retail. How can college stores drive more customer foot traffic and boost sales through the quieter summer months? Here are three strategies your campus store can take to increase summer sales.

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3 Reasons Your Store Should Try SMS Marketing

Posted by Liz Schulte on 2/26/24 7:00 AM

Text message marketing is quickly becoming one of the top ways for businesses to reach customers and it is easy to see why. Text messages have better open rates, click rates and are usually viewed within minutes of being received. How can college stores best utilize this great marketing resource?

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Entice Alumni to Shop With Your Store This Holiday Season

Posted by Liz Schulte on 11/6/23 7:30 AM

November and December are typically busy retail months. Many shoppers are actively looking for great deals or the perfect holiday gift. This year, boost your holidays sales by driving more alumni traffic to the campus store website throughout the season with these easy marketing tips.

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5 Graduation Events to Boost End-of-Term Sales

Posted by Liz Schulte on 5/15/23 6:30 AM

Graduation is a wonderful, momentous occasion to celebrate with friends and family. It also marks an end for many students as they move away from the campus that has been their home for the years leading up to this moment. As the term winds down, the college store can help send off graduates with mementos they will treasure, technology they will need and a connection with your school that could last a lifetime.

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Tips for Using Your Store’s Buyback Promo Dollars

Posted by Liz Schulte on 4/17/23 7:15 AM

Before you know it, it will be time for buyback once again. To help you prepare for and promote your college store’s buyback and rental returns, we have collected some ideas for how you can use your MBS Buyback Promo dollars this fall.

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Three Ways to Engage With Cart Abandonment Emails

Posted by Liz Schulte on 1/16/23 6:00 AM

You work hard to engage and encourage online shoppers to visit your website. The shopper loads up a virtual shopping cart, but then something happens before checkout is completed. What do you do next? Is that sales opportunity gone? Do you try to reach the shopper again?

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2022 Best Practices for College Stores

Posted by Liz Schulte on 12/19/22 6:15 AM

2023 is almost here. After this week, Foreword Online will be taking a short break. We will return on January 9, 2023, with more helpful stories. Let’s take a moment to look back at 2022 and all that we have learned.

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5 Ways to Grow Your Customer Email and Text Message Marketing Lists

Posted by Liz Schulte on 12/12/22 6:15 AM

Communication is key for increasing store foot traffic and market share. If customers don’t know about the fantastic bargains they can get in your store, then they might not think to shop with you. Email and text message alerts can be a great way to communicate store sales, promotions and events, but how can stores encourage more customers to sign up to receive email and text message alerts?

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4 Exciting College Store Events For Fall

Posted by Liz Schulte on 9/19/22 10:45 AM

Rush can bring a lot of students through your store, but what keeps them coming back week after week? We have compiled some ideas to help you give students a reason to visit the store regularly and keep sales rolling throughout the term.

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