Foreword Online

Ideas, information and industry news for collegiate retailers



A Look at How Students Buy Course Materials

Posted by Liz Schulte on 5/14/18 10:00 AM

Course materials have a vital role to play in the success of a student’s education. However, making sure students have what they need when they need it is a concern. With the growing cost of education and student financial struggles, it’s important to understand their buying habits and their preferences when looking for solutions.

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The Places to Be

Posted by Lori Reese on 5/9/18 5:30 AM

It’s got to be cool. It can’t be too generic. It’s got to be ultra-convenient, and, most of all, today’s college store must speak directly to the peculiar needs, tastes and lifestyle of today’s diverse student body.

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The Last-Minute Buyback Plan

Posted by Liz Schulte on 4/3/18 5:30 AM

Buyback will be here before you know it. Do you have plan? How will you get the word out to students about where and when they can sell back their books? Do you have an incentive for them to choose your store rather than the competition? If these questions have filled you with anxiety, have no fear. We have gathered some easily-implemented ideas your store can use to ensure your buyback is a success.

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How Can inSite Help Make Your Buyback Amazing?

Posted by Liz Schulte on 3/29/18 5:30 AM

The end of the semester is a busy time for college stores. Finding time to promote buyback and balance the rest of your responsibilities is a challenge. There are only so many hours in a day and so many directions you can be pulled. That’s why it is important to find easy-to-use solutions that save time, inform students and streamline your diverse duties. MBS Systems inSite offers an easy way for students to receive a personalized, automated buyback reminder that tells them the value of their book.

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What You Need to Know to Reach Generation Z Students

Posted by Liz Schulte on 3/26/18 5:30 AM

Generation Z students have set themselves apart from millennials and Gen X in more ways than just their comfort-level with technology. The young, pragmatic generation’s attitude about education and debt is changing the educational landscape. Here’s what you need to know.

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Spotlight Abraham Dyer: Ways to Differentiate Your Store

Posted by Liz Schulte on 3/7/18 5:30 AM

College stores face an increasingly competitive market where student loyalty is hard to win. As students choose among competitors, it is vital to communicate what you offer that they cannot get outside vendors. That’s why we sat down with MBS Marketing Coordinator Abraham Dyer to discuss how college stores can identify and use their differentiators to drive more traffic into the store and ensure it remains a vital part of the campus ecosystem.

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10 Things You Need to Know About Nontraditional Students

Posted by Lori Reese on 2/28/18 5:30 AM

Let’s pretend I’m a nontraditional student. It may be hard to picture me, because nontraditional students come from a variety of backgrounds: we are veterans just back from Afghanistan, professionals over 25 returning to school because we want to change careers or because we’re looking for advancement, and first-generation students fresh out of high school. We are also those enrolled primarily in online classes and holders of GEDs.

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How to Build an Effective Survey in 5 Easy Steps

Posted by Liz Schulte on 2/20/18 5:30 AM

Customer retention is a problem across college stores. Understanding how students feel about your store is an essential part of identifying the areas that with improvement can help you provide students with a better experience and increase satisfaction. Surveys give your store insight to what students think, their priorities and how you can better help them achieve success. But, how do you create a survey that is measurable, moves you closer to your goals and produces usable information?

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Building a Communication Strategy

Posted by Liz Schulte on 2/13/18 5:30 AM

We communicate all day, every day, in various ways: through speaking, email, text message, social media or simple gestures. However, all communication is not the same. Emails can often be read with an unintended tone. A sentence that seem clear to the writer might confuse the reader. These miscommunications can negatively impact your store’s intended message. That’s why developing a strong communication strategy is important.

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on 2/8/18 5:30 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your store stand out from the crowd?

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