Foreword Online

Ideas, information and industry news for collegiate retailers



4 Practical Ways to Break Through to Generation Z

Posted by Liz Schulte on 2/6/18 5:30 AM

You need to buy a new coffeemaker. Does a commercial with a former TV doctor advertising a coffeemaker and jet-set lifestyle influence your decision more or less than hearing your sister or neighbor talk about how much they love their new coffeemaker and all the features it has? The answer to the question comes down to one thing: trust. Consumers trust people they know. People who are “real.” Students are no different. In fact, Generation Z is even more inclined to reject conventional advertising than their previous generations.

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3 Lessons Stores Can Learn From Amazon

Posted by Liz Schulte on 1/24/18 5:30 AM

Amazon is one of the biggest retail innovators of the last two decades, arguably the 21st century. They seemingly dive into markets overnight and change the way things are done along with the public’s expectations. We watched with amazement when Amazon acquired Whole Foods, wondering what, if anything, would change. Now, the famously expensive grocery chain has seen price cuts and Prime members will get perks in the store — a clear sign Amazon is leaving its mark. What wisdom can small stores extrapolate from Amazon’s business practices to carry their college store into the future?

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Best of 2017: Monthly Marketing Plans

Posted by Liz Schulte on 1/4/18 5:30 AM

We share a monthly marketing plan at the beginning of every month designed to increase store traffic and boost student trust and engagement. Included in the plans are posters, flyers, examples social media posts and more so your store has everything it needs for a spectacular event. As you develop your store’s marketing idea for 2018, check out our top five most popular monthly marketing plans in 2017.

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Jolabokaflod: Give the Gift of Books and Win Student Traffic

Posted by Liz Schulte on 11/1/17 1:00 PM

December is an especially busy month. Although finding a time for an event can seem impossible, an end-of-the-year boost in sales is too important to pass up. This year, why not try a simple event that is a little bit different than what you have done in the past? Jolabokaflod.

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Think Positive

Posted by Lori Reese on 10/26/17 5:30 AM

Consider this: How many students coming into your store resemble the models and mannequins used to sell your spirit wear? If your customers are like the bulk of Americans, then most do not. If they’re anything like most college students nationwide, they’re also highly vulnerable to eating disorders.

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5 Ways You Need to Spotlight Students’ Bottom Line

Posted by Lori Reese on 10/12/17 5:30 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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Spotlight: David Ritz — Winning Student Trust

Posted by Liz Schulte on 9/19/17 5:30 AM

We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss how he thinks college stores can gain student trust.

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Panola College Store Boosts Sales With a Personalized Touch

Posted by Lori Reese on 8/21/17 5:30 AM

Panola College Store Director Rebecca Courtney has a proven retail strategy: She listens and learns. She wants to ensure the college store serves as what she calls “a one-stop shop” for the 2,500 students at the Carthage, Texas community college. It offers everything from textbooks and pens to cappuccinos and keychains, but Courtney hasn’t stopped there. She maintains an ongoing dialog with customers that keeps her informed about students’ wishes.

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Colleges in Crisis

Posted by Liz Schulte on 8/16/17 5:30 AM

Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and how do they affect the college store? 

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Turning the Spotlight on You

Posted by Liz Schulte on 8/14/17 5:30 AM

What do you do to set your store apart and connect with students? Do you have an annual event everyone looks forward to attending? Has your store hosted an event that went over really well with students? We would love to share your story with our readers!

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