--- title: MBS Foreword | Liz Schulte (4) description: Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development. (4) --- - [Home](https://foreword.mbsbooks.com) - [View All Posts](https://foreword.mbsbooks.com/all) - [Visit mbsbooks.com](https://www.mbsbooks.com/) [![MBS Foreword](https://foreword.mbsbooks.com/hs-fs/hubfs/Foreword_Online/logos/fo-logo-whiteblue-400x87-nj-26080601.png?width=400&name=fo-logo-whiteblue-400x87-nj-26080601.png "MBS Foreword")](https://foreword.mbsbooks.com) # Ideas, information and industry news for collegiate retailers [![](https://foreword.mbsbooks.com/hubfs/Foreword_Online/2026%20FO%20art/5-Easy-Holiday-Promotions-for-Campus-Bookstores_FO-Header_Proof-v1_261015.jpg)](https://foreword.mbsbooks.com/5-easy-holiday-promotions-for-campus-bookstores) ## [5 Easy Holiday Promotions for Campus Bookstores](https://foreword.mbsbooks.com/5-easy-holiday-promotions-for-campus-bookstores) [![](https://foreword.mbsbooks.com/hubfs/Foreword_Online/2026%20FO%20art/Enhance-Your-MBS-System-Knowledge-at-Fall-Forums-2026_FO-Header_Proof-v1_261007.jpg)](https://foreword.mbsbooks.com/enhance-your-mbs-system-knowledge-at-fall-forums-2026) ## [Enhance Your MBS System Knowledge at Fall Forums 2026](https://foreword.mbsbooks.com/enhance-your-mbs-system-knowledge-at-fall-forums-2026) [![](https://foreword.mbsbooks.com/hubfs/Foreword_Online/2026%20FO%20art/Simplify-Ordering-a-Wide-Range-of-Course-Materials_FO-Header_Proof-v1_260930.jpg)](https://foreword.mbsbooks.com/simplify-ordering-a-wide-range-of-course-materials) ## [Simplify Ordering a Wide Range of Course Materials](https://foreword.mbsbooks.com/simplify-ordering-a-wide-range-of-course-materials) ![Liz Schulte](https://foreword.mbsbooks.com/hubfs/MBS_Corporate/profile_Liz-Schulte.jpg) #### About Liz Schulte Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development. ### Recent articles by Liz Schulte ## [Grow Your Campus Store Audience Beyond Students With Strategic Marketing](https://foreword.mbsbooks.com/grow-your-campus-store-audience-beyond-students-with-strategic-marketing) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 3/23/26, 6:29 AM Topics: [college bookstore industry trends](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends), [marketing for college bookstores](https://foreword.mbsbooks.com/topic/marketing-for-college-bookstores), [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing) Alumni and parents may not naturally seek out the campus store when they want to show their school pride or support their institution. The key question becomes: how do you intentionally drive alumni and the extended campus community to your college store site? [Read More](https://foreword.mbsbooks.com/grow-your-campus-store-audience-beyond-students-with-strategic-marketing) ## [Fueling Student Success: The Power of the Campus Store](https://foreword.mbsbooks.com/fueling-student-success-the-power-of-the-campus-store) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 3/9/26, 6:30 AM Topics: [student success](https://foreword.mbsbooks.com/topic/student-success), [student affordability](https://foreword.mbsbooks.com/topic/student-affordability), [campus store events](https://foreword.mbsbooks.com/topic/campus-store-events) Campus stores play a major role in student success. They support affordability, access to learning materials, and a positive campus experience — all of which contribute to retention and long‑term achievement. [Read More](https://foreword.mbsbooks.com/fueling-student-success-the-power-of-the-campus-store) ## [Three Paths to Improved Faculty Adoptions](https://foreword.mbsbooks.com/three-paths-to-improved-faculty-adoptions) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 3/2/26, 6:30 AM Topics: [communicating with faculty](https://foreword.mbsbooks.com/topic/communicating-with-faculty), [faculty adoption rates](https://foreword.mbsbooks.com/topic/faculty-adoption-rates), [faculty textbooks adoptions](https://foreword.mbsbooks.com/topic/faculty-textbooks-adoptions) On‑time faculty adoptions directly shape the student and store experience. Whether adoptions come in early, on schedule, late, or change unexpectedly, they influence everything from affordability and inventory availability to store workflow and student success. That’s why a strong, consistent communication strategy with faculty is essential. [Read More](https://foreword.mbsbooks.com/three-paths-to-improved-faculty-adoptions) ## [How to Reclaim Lost Sales and Reduce Cart Abandonment](https://foreword.mbsbooks.com/how-to-reclaim-lost-sales-and-reduce-cart-abandonment) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/23/26, 6:15 AM Topics: [Bookstore marketing](https://foreword.mbsbooks.com/topic/bookstore-marketing), [advantages of ecommerce](https://foreword.mbsbooks.com/topic/advantages-of-ecommerce), [college bookstore industry trends](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends) Cart abandonment is a common challenge in retail, but it also presents a major opportunity. Stores that follow up with abandonment reminders frequently recover lost revenue. Below are key best practices to help you build effective cart abandonment email campaigns that will help you reclaim lost sales. [Read More](https://foreword.mbsbooks.com/how-to-reclaim-lost-sales-and-reduce-cart-abandonment) ## [Exciting Collegiate Retail Tech From MBS](https://foreword.mbsbooks.com/exciting-collegiate-retail-tech-from-mbs) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/16/26, 6:30 AM Topics: [college bookstore industry trends](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends), [college store retail management system](https://foreword.mbsbooks.com/topic/college-store-retail-management-system), [college bookstore system](https://foreword.mbsbooks.com/topic/college-bookstore-system) The collegiate retail landscape is evolving fast, and MBS continues to innovate with technology designed to elevate the campus store experience. Each innovation empowers college stores to streamline operations, build stronger customer relationships, expand service offerings, and maximize revenue opportunities. [Read More](https://foreword.mbsbooks.com/exciting-collegiate-retail-tech-from-mbs) ## [Winter Blues Buster Events](https://foreword.mbsbooks.com/winter-blues-buster-events) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/9/26, 12:42 PM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [student engagement](https://foreword.mbsbooks.com/topic/student-engagement), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing) Long, cold, dreary winter days can seem to drag on forever. Turn your campus store into a welcome escape from the winter gloom by hosting one (or more) of these Winter Blues Buster events designed to boost foot traffic, lift spirits, and highlight seasonal merchandise. [Read More](https://foreword.mbsbooks.com/winter-blues-buster-events) ## [Now Accepting Summer 2026 Rental Lists](https://foreword.mbsbooks.com/now-accepting-summer-2026-rental-lists) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/6/26, 6:00 AM Topics: [MBS Rental](https://foreword.mbsbooks.com/topic/mbs-rental), [student savings](https://foreword.mbsbooks.com/topic/student-savings), [campus book rentals](https://foreword.mbsbooks.com/topic/campus-book-rentals) Summer 2026 rental list submissions are officially open! Submitting your rental list early helps maximize savings for students while giving your store more flexibility and options for the upcoming term. [Read More](https://foreword.mbsbooks.com/now-accepting-summer-2026-rental-lists) ## [3 Simple Ways to Speed Up Your Textbook Returns to MBS](https://foreword.mbsbooks.com/3-simple-ways-to-speed-up-your-textbook-returns-to-mbs) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/2/26, 6:30 AM Topics: [textbook affordability](https://foreword.mbsbooks.com/topic/textbook-affordability), [MBS Rental](https://foreword.mbsbooks.com/topic/mbs-rental), [course material trends](https://foreword.mbsbooks.com/topic/course-material-trends) While returning textbooks to MBS is a straightforward process, a few simple steps can help you save time, reduce delays, and ensure your store receives credit as quickly as possible. [Read More](https://foreword.mbsbooks.com/3-simple-ways-to-speed-up-your-textbook-returns-to-mbs) ## [Upgrades, New Features, and Training Opportunities: Discover What’s Ahead for MBS Store Technology Solutions](https://foreword.mbsbooks.com/upgrades-new-features-and-training-opportunities-discover-whats-ahead-for-mbs-store-technology-solutions) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 1/26/26, 6:30 AM Topics: [college retail system](https://foreword.mbsbooks.com/topic/college-retail-system), [college store system](https://foreword.mbsbooks.com/topic/college-store-system), [college bookstore system](https://foreword.mbsbooks.com/topic/college-bookstore-system) 2026 is shaping up to be an incredible year for the MBS Store Technology Solutions! With so many enhancements, releases and services, we can’t wait for you to experience what’s next. [Read More](https://foreword.mbsbooks.com/upgrades-new-features-and-training-opportunities-discover-whats-ahead-for-mbs-store-technology-solutions) ## [How On-Time Textbook Adoptions Lower Costs and Reduce Backorders](https://foreword.mbsbooks.com/how-on-time-textbook-adoptions-lower-costs-and-reduce-backorders) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 1/19/26, 6:00 AM Topics: [faculty engagement](https://foreword.mbsbooks.com/topic/faculty-engagement), [faculty adoption rates](https://foreword.mbsbooks.com/topic/faculty-adoption-rates), [textbook adoption](https://foreword.mbsbooks.com/topic/textbook-adoption) Submitting textbook adoptions on time isn’t just a deadline, it is a game changer for student success and affordability. When faculty meet adoption timelines, campus stores can source low-cost materials, maximize textbook buyback, and prevent frustrating backorders. But faculty often see adoptions differently, so it’s crucial to explain why deadlines matter and how they directly impact students. [Read More](https://foreword.mbsbooks.com/how-on-time-textbook-adoptions-lower-costs-and-reduce-backorders) [Previous Page](https://foreword.mbsbooks.com/author/liz-schulte/page/3) [View All Posts](https://foreword.mbsbooks.com/all) [Next Page](https://foreword.mbsbooks.com/author/liz-schulte/page/5) ### Subscribe for updates ### Share your experience [Contact our editorial team](mailto:mktgserv@mbsbooks.com?Subject=Foreword) to set up an interview or to contribute a guest post. ### Most popular posts ### Most popular topics - [college bookstore industry trends (60)](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends) - [campus bookstore marketing (29)](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing) - [wholesale textbook ordering (28)](https://foreword.mbsbooks.com/topic/wholesale-textbook-ordering) - [textbook industry trends (27)](https://foreword.mbsbooks.com/topic/textbook-industry-trends) - [college bookstore system (26)](https://foreword.mbsbooks.com/topic/college-bookstore-system) #### Contact MBS **Customer Service** 800-325-0530 cserv@mbsbooks.com **Order Processing** 800-325-0577 [![Go to mbsbooks.com](https://foreword.mbsbooks.com/hs-fs/hubfs/Foreword_Online/logos/fo-mbs-logo-footer-240116-1.png?width=103&name=fo-mbs-logo-footer-240116-1.png "Go to mbsbooks.com")](http://www.mbsbooks.com/) #### Stay Connected With Us As MBS’ signature publication, Foreword is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. 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