Foreword Online

Ideas, information and industry news for collegiate retailers



Make Rush Convenient for Students

Posted by Liz Schulte on 1/9/19 5:30 AM

In today’s digital world, convenience is key. Don’t want to go to the grocery store? No problem. You can order online, and your purchase will be brought to your car or delivered to your home. Don’t feel like running down the road to pick up a new flashlight? No problem. It will be shipped to you in two days. Convenience is the new normal for all consumers, including students.

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How the Belmont Store Put the Student Experience First

Posted by Liz Schulte on 1/7/19 5:30 AM

When faced with moving to a smaller location, the Belmont Store changed their textbook distribution and delivery to take the student experience to the next level.Belmont Store

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Happy Holidays from MBS

Posted by Liz Schulte on 12/17/18 5:30 AM

Foreword Online will return on January 7, 2019. Happy holidays from all of us to you. 

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How Can Collegiate Retailers Attract Last-Minute Shoppers?

Posted by Lori Reese on 12/12/18 10:00 AM

If this year’s holiday shopping season is anything like last year’s, many Americans will wait until the eleventh hour to buy gifts — students included. About half of us were done with our shopping last season by December 20, according to a survey by the National Retail Foundation. The report estimated that 126 million consumers, 53 percent, would wait until Super Saturday, the weekend before Christmas, to finish up their shopping.

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Empower Student Employees with Meaningful Workplace Experience

Posted by Liz Schulte on 12/10/18 5:30 AM

The average person will spend a third of their life working. With that much of our lives wrapped up in serving others, creating or selling, we need to see the purpose in what we do. Students employees aren’t different. Splitting their time between school, work, friends and sports, they want to see or understand the ways they make a difference.

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Energize Customers With a Brain Food Sale During Finals

Posted by Lori Reese on 12/5/18 8:30 AM

Studies show that Generation Z — who comprise the bulk of young people entering college now —  have well-informed appetites. These kids were raised on public service messages intended to counter the rise in obesity and diabetes. When Gen Z students are hungry for a snack, they look for nutritious options first. That’s good reason to drive traffic into your store with an easy marketing campaign about the health food you offer, especially as finals approach.

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Crunch Time: 5 Strategies for Managing College Stores During Finals

Posted by Lori Reese on 12/3/18 8:00 AM

If you’ve worked on a campus before, you probably don’t need anyone to tell you when finals are approaching. You know because the term is coming to an end, of course, but you also know because the atmosphere changes. The collective tension-level rises. Students behave strangely: They’re easily triggered, easily confused and sometimes downright rude. It can be a rough time for collegiate retailers and their associates. But it can also be an opportunity to burnish your store’s reputation as a refuge from the academic grind.

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3 Easy Ways to Drive Foot Traffic

Posted by Lori Reese on 11/28/18 5:30 AM

College stores need to establish bonds with customers. Show them you’re interested in helping students save money and succeed. Find creative ways to generate foot traffic.

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Spotlight: How Riverland Community College Bookstores Build Student Engagement Through Events

Posted by Liz Schulte on 11/26/18 5:30 AM

College stores depend on keeping a steady stream of student foot traffic throughout the year. Regular, well-planned bookstore events and sales can increase student and faculty engagement while positioning the store as a campus social hub. We recently sat down with Carissa Drake, bookstore coordinator at Riverland Community College, to discuss bookstore events and the best ways to reach the entire campus community.

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Happy Thanksgiving

Posted by Liz Schulte on 11/22/18 5:30 AM

Happy Thanksgiving from MBS!

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