Foreword Online

Ideas, information and industry news for collegiate retailers



Which Faculty Have the Greatest Impact on Campus Store Business? An Illustrated Guide

Posted by Lori Reese on 8/14/19 8:00 AM

Excellent campus store faculty relations start with understanding your audience. You need to know as much as you can about the context in which teachers are most likely to receive your communication. Part IV of our Campus Store Faculty Communication Guide includes an illustrated guide to the academic teaching environment, a reference you can use to increase the effectiveness of your faculty message.

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5 Easy Ways to Improve the Student Experience in Your Campus Store

Posted by Liz Schulte on 8/12/19 6:00 AM

Customer experience is a buzzword in the retail world. A great retail experience can change how a customer perceives a store and the store’s brand. However, in a campus store, the impact of a student’s experience with your store extends beyond the walls and brand of your store. It also changes how students view your entire campus.

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3 Benefits of Marketing the Campus Store to Faculty

Posted by Lori Reese on 8/7/19 8:00 AM

Counting faculty members among a campus store’s target markets seems counterintuitive. College store professionals already work hard to coordinate faculty textbook adoptions. Without such efforts, fewer faculty and students would have essential educational materials. Why increase faculty engagement?

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3 Ways to Strengthen Your Campus Store with a Mobile App

Posted by Liz Schulte on 8/5/19 6:00 AM

In today’s retail world, customers have very specific expectations for service, convenience and even technology. As more traditional retailers adopt new technology and practices to improve the customer experience, consumers expect the same level of service from every store they shop with — including the campus store.

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The Top 3 Questions You Must Answer Before Emailing Faculty

Posted by Lori Reese on 7/31/19 8:00 AM

Your campus store's business health, adoption rate and value to students depend on increased faculty engagement. For that reason, you must be strategic about writing campus store emails to faculty. It’s essential to invest time and energy in developing an interconnected set of emails that increase engagement. If effective, a powerful message entices readers to open your emails and do what you ask them to do.

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SDSU Bookstore Promotes College Affordability at Freshman Orientation

Posted by Liz Schulte on 7/29/19 6:00 AM

The SDSU Bookstore’s relationship with students begins before classes start. Students need a reliable place where they can purchase their course materials, but great campus stores like the SDSU Bookstore offer so much more. The SDSU Bookstore educates freshman students and their families during orientations by giving them tips on how to save money on their course materials.

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The Duck Store on Faculty Communication: It's "100% About Students"

Posted by Alex Lyons on 7/24/19 8:00 AM
Alex Lyons

About Alex Lyons

Alex Lyons is Chief Information Officer for the Duck Store, which has served the University of Oregon students in Eugene for nearly a century. Alex has been with the Duck Store since 2001. She is responsible for managing Development & Data Analytics, Online Commerce Operations, Information Technology, and the Text Book/Academic Services teams.

When you’re planning how you’ll reach faculty, it’s essential to start with a question: What do faculty really need to know?

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Spotlight: How GVSU Maximizes Summer Sales

Posted by Lori Reese on 7/22/19 7:00 AM

For GVSU Laker Store, maximizing summer sales starts with strategy. The managers don’t waste resources trying to lure non-students onto campus. Instead, they target online sales, tour groups and newcomers visiting for orientation. Like other colleges, Grand Valley State University in Allendale, Michigan, quiets down after graduation in May. But that doesn’t stop the Laker Store from driving business with creative promotions throughout the summer months, according to the school’s Auxiliary Services Marketing Manager, Liza Guikema. Recently, Foreword Online sat down with Guikema to find out how the Laker Store succeeds with summertime efforts.

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5 Counter Service Best Practices that Improve the Student Experience in the Campus Store

Posted by Liz Schulte on 7/17/19 6:00 AM

As course materials become increasingly complicated, the overall student experience during rush can influence how they see the campus store. Some students see the crowds and immediately decide to order online. Others brave the rush only to become frustrated when they can’t find what they need and have to wait in line for help. Recently, we spoke with several stores that have implemented textbook counter service to improve the student experience in their stores. 

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OSU’s University Store Nurtures Lasting Student Relationships With Outstanding Tech Service

Posted by Lori Reese on 7/15/19 8:00 AM

Oklahoma State University's University Store has a smart approach to fostering student loyalty: an expert technology department, OrangeTech, with free services like repair and 3D printing. Any student in need of computer repair or assistance can find a tech-savvy associate on hand. For 3D printing, customers pay a minimal charge for materials but nothing for the processing and expertise. OrangeTech’s services give University Store an edge over off-campus retailers — and inspire customer allegiance.

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