Foreword Online (38)

Spotlight University of Pittsburgh Book Store: GM That Drives Relevance

Posted by Lori Reese on 1/14/20 7:00 AM

The University of Pittsburgh Book Store’s Meagan Sotirokos knows how to find general merchandise that sells. She manages Maggie & Stella’s Cards & Gifts, the popular standalone giftshop adjacent to the main bookstore, University Store on Fifth. Ms. Sotirokos has developed strategies that dovetail with millennial and Gen Z shopping habits. An eclectic range of items adorns the shelves: colorful low-cost scrunchies, Lily Pulitzer® handbags, Corkcicle® cooler leather backpacks in seafoam green and more. Her curatorial buying approach helps Maggie & Stella’s deliver the enhanced retail experience customers increasingly expect from brick-and-mortar stores.

The UCLA Store’s Web Returns and Social Media Boosts Student Engagement

Posted by Liz Schulte on 1/13/20 6:00 AM

It is harder than ever to get and keep students’ attention. A fresh inventory selection with pop-up stores and consignment merchandise helps, but savvy stores like the UCLA Store also incorporates marketing and additional services that bring a steady stream of campus and community foot traffic.

A Comprehensive Guide to Facebook for Campus Bookstores

Posted by T.A. Nathan on 1/8/20 6:00 AM

Facebook is the largest social media website in the world.While reaching your intended audience has never been easier, it can still be difficult to engage them. We’ve put together a helpful guide on Facebook marketing for campus bookstores that will walk you through setting up an account, guide you on what kind of content to post and give you a rundown on how Facebook ads work. While many companies use Facebook to make announcements, there are a myriad of ways you can leverage it to drive students into your campus bookstore.

An MBS Partnership Serves the Entire Navarro Community

Posted by Lori Reese on 1/7/20 7:00 AM

Navarro College Bookstore Director, Terri Mitchell, has a saying that reflects her commitment to students: “When you invest in students, you’re investing in the future.”

University of Wisconsin University Book Store Expands Student Service with Tech Store

Posted by Liz Schulte on 1/6/20 6:00 AM

Recently, the University of Wisconsin University Book Store in Madison capitalized on a great opportunity and expanded its technology business. When it was announced that the University was closing its tech store, bookstore management stepped up and prevented students from losing an important on-campus service.

Foreword Online Will Return in January

Posted by Liz Schulte on 12/23/19 6:00 AM

Happy Holidays from MBS. Foreword Online will return on January 3, 2020.

The Art of Organization & Scheduling of Social Media

Posted by T.A. Nathan on 12/18/19 6:00 AM

Social media is a wild beast that we are still learning how to tame. We’ve gained quite a lot of ground in the past few years with understanding how it can be used to reach audiences effectively, but still an important question arises, “How often should I post to social media?” Most professionals will tell you to post consistent, quality content as often as you can. That makes sense, but what does that mean, and how can a campus store prepare and organize a social media schedule? Use this blogpost to create a schedule that will set you on the right path for your digital marketing.

Spotlight: MECC Bookstore Improves the Student Experience With Revenue Generating Ideas

Posted by Liz Schulte on 12/16/19 6:00 AM

Revenue generating ideas help college stores supplement top-line revenue while expanding their customer base. Stores like the MECC (Mountain Empire Community College) Bookstore in Virginia have proactively worked to take on additional services and create new ways to bring customers into the store. We sat down with MECC Bookstore Manager Dora Hill to discuss the challenges her store faces and how she is working to overcome them.

Instagram Marketing Basics

Posted by T.A. Nathan on 12/11/19 7:00 AM

Students are using social media daily, so it’s important for your campus bookstore to be a part of how students communicate. Marketing through social media will not only make your store competitive, it will provide a trustworthy source for students to purchase their books from each session.

Spotlight Carnegie Mellon University Store: Maximize Campus Relevance With Tech Sales

Posted by Lori Reese on 12/9/19 8:00 AM

Student tech sales have revenue potential for college stores, especially on campuses where technology is deeply infused with the school’s mission. We sat down with Jake Swanson, Carnegie Mellon University (CMU) University Store’s technology store manager, to talk about how his store competes with off-campus retailers.

Ideas, information and industry news for collegiate retailers

How to Reclaim Lost Sales and Reduce Cart Abandonment

Exciting Collegiate Retail Tech From MBS

Winter Blues Buster Events

Spotlight University of Pittsburgh Book Store: GM That Drives Relevance

The UCLA Store’s Web Returns and Social Media Boosts Student Engagement

A Comprehensive Guide to Facebook for Campus Bookstores

An MBS Partnership Serves the Entire Navarro Community

University of Wisconsin University Book Store Expands Student Service with Tech Store

Foreword Online Will Return in January

The Art of Organization & Scheduling of Social Media

Spotlight: MECC Bookstore Improves the Student Experience With Revenue Generating Ideas

Instagram Marketing Basics

Spotlight Carnegie Mellon University Store: Maximize Campus Relevance With Tech Sales

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