Foreword Online

Ideas, information and industry news for collegiate retailers



Student Orientation Can Be Vital to Persistence and Retention

Posted by Liz Schulte on 4/10/19 5:30 AM

Research shows that students who feel a connection to their new school and other students during orientation are more likely to persist and graduate. With a national first-year retention rate of only 61%, colleges and universities can utilize orientation to help students develop that sense of fitting in and connection, which can lead to improved retention. Why is student orientation so important to student success and retention, and how does the University of Connecticut’s orientation program connect students to the University, its campus resources and fellow students.

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The University of Utah’s Campus Store Supports the Community with Charity Round-up

Posted by Liz Schulte on 4/8/19 5:30 AM

The Campus Store at the University of Utah has been making headlines lately with their Charity Round-up Program. In the five years the bookstore has been running the program, they have raised more than $54,000 for a wide range of campus organizations — just under $24,000 was raised in 2018.

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Three College Fan Gear Trends for Gen Z Students

Posted by Liz Schulte on 4/3/19 5:30 AM

College fan gear is a staple in student closets. Wearing logoed apparel to class, to run errands, to big game day events and even for a night out, Generation Z students want collegiate apparel that is versatile, affordable and comfortable. However, students also gravitate toward specific style trends. If they can’t find what they are looking for on campus, they will shop elsewhere.

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The Resurgence of Vintage-Inspired Merchandise

Posted by Liz Schulte on 4/1/19 5:36 AM

Everything comes back in style. You have probably heard or even said this adage at some point in your life. From clothes to music to hairstyles, certain trends make their way back into the limelight time and time again. Right now, vintage fashions are experiencing a rebirth at the hands of Generation Z.

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Don’t Be Afraid to PIV-OT!

Posted by Wendy Gish on 3/27/19 6:00 AM

A while back, I had the opportunity to attend the ICBA conference in Jacksonville, Florida. I’d always been curious about the conference and how it differed from other industry events. As the Marketing Director for MBS, I knew the logistical requirements for exhibitors, but I really didn’t know what to expect from the sessions and presentations. I had heard great things and recently have witnessed ICBA’s membership explode. So, when given the opportunity to experience their meeting, I jumped at the chance.

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Spotlight Minnesota West Community College Bookstores Change Textbook Distribution

Posted by Liz Schulte on 3/25/19 5:30 AM

Minnesota West Community College Bookstores used to distribute textbooks on three of their five campuses. However, as the course material industry and the campuses evolved, that method became less efficient. Coming together, the bookstores decided that a warehouse distribution model made the most sense for their students and campuses. We recently sat down with Worthington Campus Bookstore Manager Melissa Gehl to discuss their new textbook distribution process and how students and faculty have responded.

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National Tartan Day Scavenger Hunt and Flash Sale

Posted by Liz Schulte on 3/20/19 6:00 AM

National Tartan Day is just around the corner. On April 6, proudly display your store’s plaid merchandise and encourage students to shop in your store by hosting a fun flash sale and scavenger hunt.

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Spotlight: University of Dayton Bookstore’s SimpleSource Success

Posted by Liz Schulte on 3/18/19 6:00 AM

 The University of Dayton Bookstore recently began using MBS’ new ordering tool SimpleSource. We sat down with Textbook Manager Kevin Poindexter to discuss his experience with SimpleSource and the features that have worked well for his store. 

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Focus on the Future: Redefining College Retail

Posted by Liz Schulte on 3/13/19 5:30 AM

At the 2019 ICBA convention in Jacksonville, Florida, Barnes & Noble College’s Vice President of Marketing Ken Wincko and Director of Campus Relations for the Northeast Territory Jennifer Russell had the opportunity to present to the Large Store Group members of the Independent College Bookstore Association (ICBA). There, they shared Barnes & Noble College retail trends and insights and gave audience members a look at the future of collegiate retail. 

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Closing the Gender Gap in Cybersecurity One Student at a Time

Posted by Liz Schulte on 3/11/19 5:30 AM

Cybersecurity is one of the fastest growing fields. However, women are underrepresented in the job market, the degree programs and the classrooms. As the demand for more diverse cybersecurity professionals grows, initiatives like Dakota State University’s CybHER program become increasingly vital to encourage more young women to bring their diverse perspective into the field of cybersecurity.

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