Foreword Online

Ideas, information and industry news for collegiate retailers



Mystery May: Fall in Love with a Great Book

Posted by Liz Schulte on 5/1/17 5:30 AM

You don’t need to live at 221B Baker Street to love a good mystery. As the semester winds to a close, it is a busy time for everyone on campus. Keep this month’s event simple, engaging and easy to manage with one or all of these ideas for a terrific Mystery May event designed to bring people into your store without taking up a lot of time.

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Adoptions – Communication Leads to Savings and Student Success

Posted by Jason Smallheer on 3/29/17 5:30 AM

Without proper course materials available on the first day of class the chances of student success are reduced, faculty is unable to teach a course in line with administrative goals, and student and faculty retention become a challenge.

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Pi Makes the World Go Round — Or Is It Pie?

Posted by Jason Smallheer on 3/14/17 5:30 AM

For the average person, March 14 is just another day. Flip the calendar one more time, go through the motions looking ahead to the weekend. To those into the scientific and numerical significance of the day, today is Pi Day, the celebration of the mathematical number representing the ratio of the circumference of a circle to its diameter and Albert Einstein’s birthday. Yay science.

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Kirkwood Community College: Communicating Success With Expo

Posted by Liz Schulte on 2/13/17 5:30 AM

Part of working in higher education is spending a good portion of each day trying to solve problems. What if you could address the concerns of faculty, staff and students while building your school’s relationship with its publishing partners, vendors and wholesalers — in just one event? It sounds too good to be true, but that’s what Kirkwood Community College in Cedar Rapids, Iowa, recently did.

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Making Your Next Event Stress-free

Posted by Kate Seat on 1/26/17 5:30 AM

Whether it’s the big game, buyback or back-to-school rush, your next event is going have your doors swinging and customers ready to do business. What will you and your staff do to prepare? To help you win on the big day, we’ve compiled a checklist of some “must haves” and tips from your friends in the field.

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Wartburg College Plays Games at Knight; Building a Community

Posted by Jason Smallheer on 1/23/17 5:30 AM

With the course materials industry ever-changing and recognizing a segment of her business was no longer profitable, Wartburg Store Manager and Textbook Services Director Janet Huebner saw an opportunity; replacing her trade books section with … board games.

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Luther College Book Shop Goes Nutty; Doubles Sales

Posted by Jason Smallheer on 1/16/17 5:30 AM

Luther College in Decorah, Iowa, boasts an enrollment of just under 2,400 and no official school mascot. Deanna Casterton, Director of Luther College Book Shop, sought to change the status quo by creating and naming a mascot for her store with the Nutty Election Day Celebration.

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Connect with Your Customers for Continued Contact

Posted by Jason Smallheer on 12/16/16 5:30 AM

The university bookstore is going through an evolution. Once known as “the place” to pick up course materials and spirit goods, regular visits to the bookstore have dropped to only two to four times per year per student, solely for textbook purchases and buyback.

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Last Minute Holiday Retail Ideas

Posted by Jason Smallheer on 12/15/16 5:30 AM

Christmas is days away, and you’re looking for that last little something to blow the season’s numbers out of the water. As our gift to you, we want to offer a few suggestions to help bring you a bit more business this season. Taken from our archives of holiday success stories, here are some ideas you can implement to get your doors swinging and register ringing.

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Better Customer Service—use Twitter

Posted by Jason Smallheer on 12/13/16 5:30 AM

I’ve had my couch for three years, and it boasts tears in the leather, unstitched stitching and bald spots where the bonded leather detached from the fabric. I made a bad purchase decision. However, I did buy a five-year warranty package. Its purpose, to cover anything that is not wear-and-tear and pay for a repair or replacement. Problem solved? Not so fast.

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