College store marketing is a must. Finding the best marketing techniques to drive online and in-store sales requires the right system tools and insight into your customers’ buying habits. At the MBS Spring Forums System Training Event, Manager of Customer Education Wayne Jones was joined by Megan Moser, Merchandise Manager, Business & Operations, University of Pittsburgh, to discuss how the MBS system helps college stores create promotional events that inspire shoppers year-round.
Unprecedented challenges often require creative solutions. For the Western Carolina University Bookstore, the uncertainty with COVID and students returning home before the end of the fall term meant that buyback would also need to be adjusted to fit current challenges. The solution the store found was to hold a longer, cashless buyback for students.
The college store site is your most valuable resource for attracting alumni, parents and fans to shop from your store. However, these groups might not actively look for your store when they want to show their support for your college. So, how can you drive alumni and the extended campus community to your college store website?
Topics: buyback, bookstore events, textbook buyback
It’s nearly time for textbook buyback again. As the end of term swiftly approaches, it’s good to have a solid buyback plan in place that you can start communicating to students. An in-person buyback offers so many benefits to the college store and students. Today, we are going to look at ways stores can plan a safe, on-campus buyback this term.
There is no doubt that mask wearing has become a new normal over the past year. With the emergence of a new accessory that everyone required to wear, it makes sense for campus stores to offer them to customers. However, Grand Valley State University (GVSU) Store decided to take a slightly different route. The store has opted to donate a portion of its mask sales to the campus Student Support Fund, helping student who have been affected by the pandemic.
There is nothing quite like receiving a thoughtful gift that lets you know someone is thinking about you. However, finding that perfect gift isn’t easy. One way the college store can help the campus community is by giving customers the option to order a pre-bundled care package.
How will you encourage online sales this holiday season? With many students possibly not coming back after Thanksgiving, it is important to have a plan to help drive traffic to your website. We have put together five ideas to help you engage customers and drive website traffic.
Collegiate retail events build campus relevance. With excellent planning, campus stores can host events with a strong return on investment and become staples in campus life. We’ve culled advice from collegiate retail experts nationwide and found three proven best practices for planning successful bookstore events.
The UMBC Bookstore’s Yum Shoppe has always been a student favorite. Bookstore Director Erin McGonigle remembers being a Yum Shoppe addict when she was a student. For the UMBC community, it truly is the convenience store with more. So, what do they do to inspire such student, alumni and community loyalty?
Creating word of mouth and inspiring customer traffic are essential to a sale’s success. Traditional in-store sales and online sales have a lot of similarities. Both require marketing, social media and a prepared staff. However, there are a few things you can do to ensure your online sale goes smoothly and improve results.
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