--- title: MBS Foreword | bookstore events (2) description: bookstore events | Ideas, information and industry news for collegiate retailers (2) --- - [Home](https://foreword.mbsbooks.com) - [View All Posts](https://foreword.mbsbooks.com/all) - [Visit mbsbooks.com](https://www.mbsbooks.com/) [![MBS Foreword](https://foreword.mbsbooks.com/hs-fs/hubfs/Foreword_Online/logos/fo-logo-whiteblue-400x87-nj-26080601.png?width=400&name=fo-logo-whiteblue-400x87-nj-26080601.png "MBS Foreword")](https://foreword.mbsbooks.com) # Ideas, information and industry news for collegiate retailers ### Articles tagged "Bookstore-events" ## [College Store Events to Finish the School Year Strong](https://foreword.mbsbooks.com/college-store-events-to-finish-the-school-year-strong) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 3/6/23, 6:45 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing), [college retail revenue](https://foreword.mbsbooks.com/topic/college-retail-revenue) Now is a good time to start planning your store’s end-of-term events to maximize sales before most students head home for break. Both in-store and online events are a great way to engage customers and encourage repeat shoppers. We have compiled four ideas to help you drive more traffic to the campus store this spring. [Read More](https://foreword.mbsbooks.com/college-store-events-to-finish-the-school-year-strong) ## [Are You Attending the 2023 ICBA Conference?](https://foreword.mbsbooks.com/are-you-attending-the-2023-icba-conference) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/6/23, 6:15 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [campus store events](https://foreword.mbsbooks.com/topic/campus-store-events), [college bookstore industry trends](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends) MBS is proud to take part in this year’s ICBA conference. Director of Field Marketing Jerry Lynch, Associate Director of Field Marketing Elizabeth Taylor, Systems Sales Manager Rick Curtis and Territory Manager Julie Wood will be there representing MBS and would love to speak with you during the PRIMEtime meetings. [Read More](https://foreword.mbsbooks.com/are-you-attending-the-2023-icba-conference) ## [3 Tips for a Successful Clearance Sale](https://foreword.mbsbooks.com/3-tips-for-a-successful-clearance-sale) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 6/6/22, 7:00 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [revenue generating ideas for college stores](https://foreword.mbsbooks.com/topic/revenue-generating-ideas-for-college-stores), [increasing bookstore sales](https://foreword.mbsbooks.com/topic/increasing-bookstore-sales) Summer is a fantastic time to clear out old or dated inventory to make room for your new fall merchandise. However, summer also means fewer people on campus which leads to less foot traffic for in-store sales. To maximize store traffic this summer, offer shoppers great bargains online and in-store. [Read More](https://foreword.mbsbooks.com/3-tips-for-a-successful-clearance-sale) ## [College Store Marketing Content Calendar Template](https://foreword.mbsbooks.com/college-store-marketing-content-calendar-template) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/30/21, 6:30 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media) Simplify your college store marketing this year with a marketing calendar that reminds you of important dates and helps plan store events. We have prepared a customizable marketing template to help you get started. Remember to add the dates that are specific to your store and campus. [Read More](https://foreword.mbsbooks.com/college-store-marketing-content-calendar-template) ## [Utilizing Promotions and Focusing on Your Shoppers](https://foreword.mbsbooks.com/utilizing-promotions-and-focusing-on-your-shoppers) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 5/24/21, 6:00 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [college store marketing](https://foreword.mbsbooks.com/topic/college-store-marketing), [college store ecommerce](https://foreword.mbsbooks.com/topic/college-store-ecommerce) College store marketing is a must. Finding the best marketing techniques to drive online and in-store sales requires the right system tools and insight into your customers’ buying habits. At the MBS Spring Forums System Training Event, **Manager of Customer Education Wayne Jones** was joined by **Megan Moser, Merchandise Manager, Business & Operations, University of Pittsburgh**, to discuss how the MBS system helps college stores create promotional events that inspire shoppers year-round. [Read More](https://foreword.mbsbooks.com/utilizing-promotions-and-focusing-on-your-shoppers) ## [Students Love WCU Bookstore’s Cashless Buyback](https://foreword.mbsbooks.com/students-love-wcu-bookstores-cashless-buyback) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 5/10/21, 6:30 AM Topics: [case study](https://foreword.mbsbooks.com/topic/case-study), [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [textbook buyback](https://foreword.mbsbooks.com/topic/textbook-buyback), [college store trends](https://foreword.mbsbooks.com/topic/college-store-trends) Unprecedented challenges often require creative solutions. For the Western Carolina University Bookstore, the uncertainty with COVID and students returning home before the end of the fall term meant that buyback would also need to be adjusted to fit current challenges. The solution the store found was to hold a longer, cashless buyback for students. [Read More](https://foreword.mbsbooks.com/students-love-wcu-bookstores-cashless-buyback) ## [Three Tips to Improve Your Alumni and Community Marketing](https://foreword.mbsbooks.com/three-tips-to-improve-your-alumni-and-community-marketing) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 3/17/21, 6:30 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [social media marketing](https://foreword.mbsbooks.com/topic/social-media-marketing), [marketing for the college bookstore](https://foreword.mbsbooks.com/topic/marketing-for-the-college-bookstore) The college store site is your most valuable resource for attracting alumni, parents and fans to shop from your store. However, these groups might not actively look for your store when they want to show their support for your college. So, how can you drive alumni and the extended campus community to your college store website? [Read More](https://foreword.mbsbooks.com/three-tips-to-improve-your-alumni-and-community-marketing) ## [Plan an in-Person Buyback Event This Spring](https://foreword.mbsbooks.com/plan-an-in-person-buyback-event-this-spring) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/22/21, 6:30 AM Topics: [buyback](https://foreword.mbsbooks.com/topic/buyback), [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [textbook buyback](https://foreword.mbsbooks.com/topic/textbook-buyback) It’s nearly time for textbook buyback again. As the end of term swiftly approaches, it’s good to have a solid buyback plan in place that you can start communicating to students. An in-person buyback offers so many benefits to the college store and students. Today, we are going to look at ways stores can plan a safe, on-campus buyback this term. [Read More](https://foreword.mbsbooks.com/plan-an-in-person-buyback-event-this-spring) ## [Spotlight: Giving Back to Students Through Mask Sales](https://foreword.mbsbooks.com/spotlight-giving-back-to-students-through-mask-sales) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 1/11/21, 6:30 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [community bookstore events](https://foreword.mbsbooks.com/topic/community-bookstore-events), [college bookstore industry trends](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends) There is no doubt that mask wearing has become a new normal over the past year. With the emergence of a new accessory that everyone required to wear, it makes sense for campus stores to offer them to customers. However, Grand Valley State University (GVSU) Store decided to take a slightly different route. The store has opted to donate a portion of its mask sales to the campus Student Support Fund, helping student who have been affected by the pandemic. [Read More](https://foreword.mbsbooks.com/spotlight-giving-back-to-students-through-mask-sales) [Previous Page](https://foreword.mbsbooks.com/topic/bookstore-events/page/1) [View All Posts](https://foreword.mbsbooks.com/all) ### Subscribe for updates ### Share your experience [Contact our editorial team](mailto:mktgserv@mbsbooks.com?Subject=Foreword) to set up an interview or to contribute a guest post. ### Most popular posts ### Most popular topics - [college bookstore industry trends (60)](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends) - [campus bookstore marketing (29)](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing) - [wholesale textbook ordering (28)](https://foreword.mbsbooks.com/topic/wholesale-textbook-ordering) - [textbook industry trends (27)](https://foreword.mbsbooks.com/topic/textbook-industry-trends) - [college bookstore system (26)](https://foreword.mbsbooks.com/topic/college-bookstore-system) #### Contact MBS **Customer Service** 800-325-0530 cserv@mbsbooks.com **Order Processing** 800-325-0577 [![Go to mbsbooks.com](https://foreword.mbsbooks.com/hs-fs/hubfs/Foreword_Online/logos/fo-mbs-logo-footer-240116-1.png?width=103&name=fo-mbs-logo-footer-240116-1.png "Go to mbsbooks.com")](http://www.mbsbooks.com/) #### Stay Connected With Us As MBS’ signature publication, Foreword is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. 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