Foreword Online

Ideas, information and industry news for collegiate retailers



A Quick Guide to Last-Minute Buyback Promotions

Posted by Liz Schulte on 4/26/18 10:30 AM

Buyback is just around the corner, but it isn’t too late to encourage students to sell their textbooks back to your college store. Follow this easy-to-use checklist to make sure you maximize your buyback marketing efforts.

Read More

Slash Prices Next Friday the 13th

Posted by Liz Schulte on 3/5/18 5:30 AM

Do you believe in luck? Do strange occurrences happen when there is a full moon? Whether or not you personally believe in superstitions, many people do. So many, in fact, that on Friday the 13th retail sales can suffer. This April, take the opportunity to turn this well-known superstition into a fun sales event for your store.

Read More

Increase Traffic With a St. Patrick’s Day Scavenger Hunt

Posted by Liz Schulte on 2/1/18 5:30 AM

With winter slowly coming to a close and spring break right around the corner, everyone could use a little bit of fun to brighten their day. A lively scavenger hunt will engage students and give them the opportunity to save some green in the store this March.

Read More

Last Minute Holiday Promotion Ideas You Need

Posted by Liz Schulte on 11/30/17 5:30 AM

December is to shopping what Halloween is to candy. While it is a busy season for college stores, it is also the perfect time to take advantage of the shopping spirit and run a holiday sale. That’s why we have compiled some last-minute holiday promotion ideas to increase foot traffic in your store.

Read More

Jolabokaflod: Give the Gift of Books and Win Student Traffic

Posted by Liz Schulte on 11/1/17 1:00 PM

December is an especially busy month. Although finding a time for an event can seem impossible, an end-of-the-year boost in sales is too important to pass up. This year, why not try a simple event that is a little bit different than what you have done in the past? Jolabokaflod.

Read More

Turning the Spotlight on You

Posted by Liz Schulte on 8/14/17 5:30 AM

What do you do to set your store apart and connect with students? Do you have an annual event everyone looks forward to attending? Has your store hosted an event that went over really well with students? We would love to share your story with our readers!

Read More

The CCRI Bookstores Go Beyond Selling Textbooks

Posted by Liz Schulte on 7/10/17 5:30 AM

The Community College of Rhode Island has four bookstore locations that make servicing students their number one priority. Using their years of expertise they field questions about all aspects of college life. Throughout the day staff members are helping students understand how to use their financial aid in the store or showing a student how to find their way through the campus.  Like many college stores, they are more than a bookstore — they are the heartbeat of the campus.

Read More

UC Davis Stores’ Late Night Shopping Event Turns Into an On-Campus Party

Posted by Joe Clarkin on 6/26/17 5:30 AM

In an effort to drive more traffic into their store and away from online retailers during rush, the staff at UC Davis Stores was struggling to come up with ideas that would meet those goals. Last year, they tried giving away t-shirts to entice students to come visit the store, which worked in the sense that that event was popular, but ultimately came up short of expectations when the store underestimated its audience and ran out of shirts in about 10 minutes. Back to the drawing board.

Read More

UNM Bookstore Goes Global with a New Passport Center

Posted by Lori Reese on 5/22/17 5:30 AM

When the new Passport Center in the University of New Mexico Bookstore launched with a “soft opening” in April, a few weeks before its grand opening in May, no one was sure how much business it would attract. The UNM Global Education Office, which runs the center in partnership with the bookstore, kept hours and staff to a minimum.

Read More

UMBC Bookstore; 51 Years of Event Innovation

Posted by Jason Smallheer on 5/15/17 5:30 AM

The University of Maryland Baltimore County Bookstore finds new ways to engage customers. Knowing the industry is changing, and students have more options, UMBC Bookstore Director Bob Somers challenges his team to think outside the box and keep customers coming through the doors.

Read More