Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

UMBC Bookstore’s Yum Shoppe Offers Students Convenience and a Taste of Home

Posted by Liz Schulte on 10/19/20 6:00 AM

The UMBC Bookstore’s Yum Shoppe has always been a student favorite. Bookstore Director Erin McGonigle remembers being a Yum Shoppe addict when she was a student. For the UMBC community, it truly is the convenience store with more. So, what do they do to inspire such student, alumni and community loyalty?

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How Utah State University Campus Store Averages a 94% Faculty Adoption Rate

Posted by Liz Schulte on 10/14/20 6:30 AM

Every college store knows how important on-time faculty adoptions are. On-time adoptions can help lower costs for the store and the students. Adoptions also ensure the store has adequate time to source the materials it will need for the upcoming term and improve student buyback rates. However, there can be a disconnect between the campus store and faculty when it comes to faculty adoptions. In 2010, Utah State University changed how it handles faculty adoptions and it now averages a 94% on-time faculty adoptions rate.

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Campus Store Conversations: West Chester University Shops Share eCommerce Best Practices

Posted by Liz Schulte on 10/12/20 6:00 AM

Recently, MBS Store Technology Solutions Manager Chris Bovi sat down with West Chester University Web Store Specialist Ryan McCormick to discuss the bookstore’s efforts to update its eCommerce site and improve web sales. During the informative conversation, Mr. McCormick shares the specifics about how the store uses social media and creates sales where customers can get the same great prices online or in-store.

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Streamline Faculty Adoptions With MBS inSite

Posted by Liz Schulte on 10/7/20 6:30 AM

On-time faculty adoptions can have a significant impact on college stores and students. They help you get more low-cost course materials and offer students better buyback rates. However, in these uncertain times, faculty may once again delay selecting course materials for the next term because they aren’t sure whether their classes will be online, in person or a combination. So, how can MBS inSite help streamline the faculty adoption process and fulfill your wantlist?

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Spotlight: Salisbury University Bookstore’s Tips for Strong Social Media Engagement

Posted by Liz Schulte on 10/5/20 6:00 AM

Social media can help drive store traffic (both in-store and online), and it can even be an additional revenue stream for your college store. That’s why it is worth devoting time to strengthen your social media presence and maximize student engagement. We recently sat down with Salisbury University Bookstore’s Merchandiser Bryan Hailey and Merchandiser Emily Davis to discuss their store’s approach to social media marketing.

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Give Your Campus Store a Retail Edge

Posted by Liz Schulte on 9/30/20 6:30 AM

What does your college store website tell shoppers about your store? As the COVID-19 pandemic swept across the world, eCommerce sites became the only connection to customers for many retail stores. More so than ever before, your store website is a vitally important revenue source.

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The Shocker Store Increases Web Orders and Adds Dorm Delivery

Posted by Liz Schulte on 9/28/20 6:00 AM

Preparing for the fall term was not an easy feat. Shocker Stores Director Andi Stipp at Wichita State University has been working since the COVID-19 outbreak to make contingency plans. When her school announced they would return to campus for fall, Ms. Stipp knew the next step her store needed to take was to minimize in-store rush traffic as much as possible.

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5 Simple Ways to Boost Online Promotions

Posted by Liz Schulte on 9/23/20 6:30 AM

Creating word of mouth and inspiring customer traffic are essential to a sale’s success. Traditional in-store sales and online sales have a lot of similarities. Both require marketing, social media and a prepared staff. However, there are a few things you can do to ensure your online sale goes smoothly and improve results.

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The Top Updates College Stores Made for Fall

Posted by Liz Schulte on 9/21/20 6:00 AM

Fall term is underway. As campuses settle into a new routine, many college stores have made it through the first rush with COVID-19 restrictions. In preparation for this term, stores made updates to help protect students and staff and provide faster, more convenient service. Today, let’s review some of the most popular college store updates for fall.

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5 Ways to Make It Easier for Customers to Buy From You

Posted by Liz Schulte on 9/16/20 6:30 AM

In today’s world, customer convenience is one of the most important services you can offer shoppers. Customers want a smooth shopping experience with options that go beyond product selection. By streamlining the online shopping experience, you can inspire more web sales and ensure customers will come back again.

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