Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

How Morehead State University Store Personalizes the Online Shopping Experience

Posted by Liz Schulte on 6/8/20 8:05 AM

College stores have always been able to offer students and the campus community a more personal experience than online competitors. As more shopping moves online due to COVID-19, how can college stores continue to stand apart? The Morehead State University Store emphasizes community and offers a personal touch to online orders that encourages customers to come back again and again.

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Campus Store Conversations Maximizing Cost Savings Panel Discussion

Posted by Liz Schulte on 6/3/20 6:00 AM

Looking toward the fall term, many college stores are making plans for multiple possible scenarios they may face. For many, there is still a lot unknown. However, lowering costs as well as saving time and employee resources remains important in every scenario. For this Campus Store Conversation, we invited three college stores to share what they are doing to help lower costs and efficiently manage course materials.

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Campus Store Conversations: UC Davis Stores Talk About College Bookstore Industry Trends

Posted by Liz Schulte on 6/1/20 6:00 AM

Recently, MBS Field Marketing Territory Manager Beth Gallagher had the opportunity to sit down with UC Davis Stores’ Aaron Ochoa, Director, and Jason Lorgan, Executive Director of Campus Recreation, Student Unions and Stores, to discuss college bookstore industry trends and how their stores work to elevate student experience. So today, we bring you our first MBS Foreword Online podcast, Campus Store Conversations.

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Help Customers Find Merchandise on Your Collegiate Retail Website With inSite Filters

Posted by Liz Schulte on 5/27/20 6:30 AM

Online shoppers expect an easy and seamless shopping experience on your college store website. Part of that is easy navigation. Many shoppers will not devote a lot of time to searching for the brand, color or size before heading to another website. Website filters help ensure customers can easily sort through your merchandise to find exactly what they want.

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Dixie State University Campus Store Had 81% of Rentals Returned This Term

Posted by Liz Schulte on 5/26/20 6:00 AM

With college campuses shut down, Spring 2020 buyback and rental returns went into uncharted territory for a lot of stores. The Dixie State University Campus Store came up with a plan to work within these extraordinary circumstances to get the used books and rental returns they depend on each term, and the results were better than they hoped.

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There Is an Online Sales Opportunity Your Store May Be Missing: Social Media

Posted by Liz Schulte on 5/20/20 6:00 AM

Did you know that on sites like Instagram and Facebook students can make online purchases from your store? Setting up these additional sales channels is relatively simple and could result in more sales for the store.

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Curbside Pickup and Delivery Helps the Campus Store at SUNY Potsdam Serve Students

Posted by Liz Schulte on 5/18/20 6:00 AM

Even in the midst of a shutdown, campus stores are still going above and beyond to serve their communities and offer students unparalleled support. The College Store at SUNY Potsdam in New York has made four significant changes to provide students with outstanding service and demonstrate how much they care. We recently spoke with Lyndon Lake, Director, the College Store, SUNY Potsdam, to discuss what changes he has implemented in the store and how he keeps the store part of wider campus conversations.

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UMBC Bookstore Increases Online Sales With Savvy Marketing

Posted by Liz Schulte on 5/11/20 6:00 AM

The University of Maryland Baltimore County Bookstore is working hard to adapt and adjust to current conditions. We recently spoke with UMBC Bookstore Director Erin McGonigle to find out how they engage students, increase eCommerce sales, improve their omnichannel presence and promote the UMBC community.

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How to Motivate Gen Z Student Workers in Campus Retail

Posted by Liz Schulte on 5/6/20 6:30 AM

Student employees can be a great resource for campus retail. They bring new energy into the store and provide helpful insight about their likes and dislikes. However, how does this latest generation of student workers differ from previous generations?

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Campus Store Conversations Buyback and Rental Returns Panel Discussion

Posted by Liz Schulte on 4/29/20 6:30 AM

Organizing buyback and rental returns is top of mind for many college stores as they work to develop strategies that will best support their store, students and school. We invited stores to join us for a Campus Store Conversations roundtable discussion to share what their stores have planned for the end of term.

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