Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

How to Create a College Store Retail Marketing Calendar

Posted by Liz Schulte on 8/9/21 6:30 AM

One thing college store managers could use is more time. With limited resources, diminished staff and a busy schedule, finding time to do all of the tasks that need to be completed can be daunting. It is easy for non-essential jobs to slip through the cracks like keeping up with your store’s marketing efforts. However, by streamlining duties you can ensure that your store has a strong marketing plan for the entire year that can be delegated and easily implemented. With the help of a retail marketing calendar, you can plan your store’s efforts on a month-to-month or year-to-year basis.

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How Can College Stores Improve Digital Accessibility for Students?

Posted by Liz Schulte on 8/2/21 7:00 AM

MBS Field Marketing Territory Manager Cathy Slane had the honor of presenting a session at the CACS 2021 Course Materials Virtual Summit. In her presentation, How Course Material Distribution Is Changing, she covered how bookstores adapted distribution methods during 2020 and the growing demand for digital course materials. Today, we will take a brief look at how college stores can help improve digital accessibility.

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2021-2022 College Store Social Media Marketing Guide White Paper

Posted by Liz Schulte on 7/26/21 6:15 AM

Prepare your fall social media marketing strategy with the help of this free social media marketing guide. The downloadable guide explores:

  • The most popular social media platforms
  • Timesaving social media hacks
  • What to post on social media
  • Social media best practices
  • Five social media marketing ideas for the upcoming year
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3 Best Practices to Maximize Your Bin-and-Hold Fulfillment

Posted by Liz Schulte on 7/12/21 6:30 AM

Submitting a bin-and-hold order is a fantastic way to make sure your store has the quantities of low-cost course materials it needs for the fall term. We have collected three best practices to help you maximize your wantlist fulfillment.

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Happy Fourth of July

Posted by Liz Schulte on 7/5/21 6:30 AM

Wishing you a safe and happy Fourth of July!

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Three Ways to Engage Students During a Virtual Orientation Event

Posted by Liz Schulte on 6/28/21 6:30 AM

Orientation events introduce students to the campus and all the services that are available to them during their time in school, including the bookstore. As students begin to come back to campuses, it is important for stores to participate in these events to let students know the campus store is still the best place to get their course materials for the upcoming term.

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How Is Course Material Distribution Changing?

Posted by Liz Schulte on 6/21/21 6:45 AM

The transformative nature of 2020 has affected nearly every aspect of the college store. So, what does that mean for course materials and how has it impacted distribution? This post will explore industry changes and how MBS is working to help college stores.

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Preparing for Mobile Sales and Events

Posted by Liz Schulte on 6/14/21 6:30 AM

As COVID-19 restrictions begin to lift, mobile sales and events will still be pivotal to the success of college stores. From pop-up locations to campus events and celebrations, the bookstore needs to be where students and customers congregate. That’s why it's important that your store’s retail system has the mobile options necessary to meet customer demands inside and out of the bookstore.

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Tips for Making Merchandise Stand Out

Posted by Liz Schulte on 6/2/21 6:00 AM

How can college stores enhance customers’ eCommerce experience? By offering shoppers filter options and recommendations, it is easier for site visitors to choose the best merchandise for them. At the MBS Spring Forums Systems Training event, college stores learned about MBS’ website tools that can help make merchandise stand out.

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In Honor of Memorial Day

Posted by Liz Schulte on 5/31/21 7:00 AM

We remember and honor all those who served. 

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