Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

Century College Bookstore Simplifies eCommerce Website Navigation

Posted by Liz Schulte on 3/15/21 6:30 AM

Website expectations are constantly changing. In addition to keeping information updated, college store eCommerce sites must also keep up with their web design and ensure easy customer navigation. When Brian Beahan, Bookstore Supervisor, Century College, started in April of 2019, he knew the website would be the first project he needed to work on. After a complete website redesign, he is still working to ensure the store’s customers get the very best user experience.

Read More

Ridgewater College Bookstore Creates a Cohesive Online Presence

Posted by Liz Schulte on 3/8/21 6:30 AM

For college stores like Ridgewater College Bookstore, updating the website to display all of the available inventory, share up-to-date information and streamline the purchasing process became a top priority in 2020. Joining the Ridgewater College Bookstore staff a month before COVID shutdowns, Bookstore Coordinator Megan Andresen had to quickly get up to speed on the MBS system and create a cohesive online presence for the bookstore.

Read More

Accelerating Change: How to Meet Today's Market Demands

Posted by Liz Schulte on 3/1/21 6:00 AM

MBS was once again proud to take part in the ICBA conference this year and to support independent college stores. MBS Representatives enjoyed seeing and speaking with the many college store professionals in attendance. As always, it was great to hear what everyone is focused on for the spring term and the plans they are making for fall.

Read More

Plan an in-Person Buyback Event This Spring

Posted by Liz Schulte on 2/22/21 6:30 AM

It’s nearly time for textbook buyback again. As the end of term swiftly approaches, it’s good to have a solid buyback plan in place that you can start communicating to students. An in-person buyback offers so many benefits to the college store and students. Today, we are going to look at ways stores can plan a safe, on-campus buyback this term.

Read More

Tips to Prepare for an MBS System Implementation

Posted by Liz Schulte on 2/17/21 6:00 AM

Implementing a new retail system is a big job with a lot of different pieces that need to come together. However, going from an obsolete system to a complete omnichannel retail solution offers benefits that are well worth the effort.

Read More

South Central College Book Store Simplifies Online Shopping

Posted by Liz Schulte on 2/15/21 6:00 AM

College bookstore websites have always been important. However, due to COVID-19 the college store website became the primary connection bookstores have with students. South Central College Book Store has worked hard to ensure that its website offers students easy access to current information, detailed how-to instructions and every product a student could buy in the store.

Read More

5 Ways to Update Your College Store Sales Strategy in 2021

Posted by Liz Schulte on 2/10/21 6:30 AM

With more traffic being divided between brick-and-mortar stores and online retailers, it’s important that your store is ready to meet expectations both in-store and online. Think about the in-store experience for your shoppers. Where do most shoppers go when they come in? What are your bestselling products? By contemplating how in-store traffic patterns work, you can improve your website, make it easier for visitors to find what they are looking for, and improve the in-store and online experience.

Read More

Spotlight: How Georgia Southern University Store Keeps Its Website Current and Drives Online Traffic

Posted by Liz Schulte on 2/8/21 6:30 AM

Georgia Southern University Store knows the importance of a user-friendly website that piques student interest. The college store site must appeal to students, alumni and parents alike. In the current state of the retail and education industries, providing easily accessible ways to purchase merchandise, technology and course materials is more important than ever before.

Read More

How to Talk to Deans or Administrators About Faculty Adoptions

Posted by Liz Schulte on 2/3/21 6:30 AM

With the increase in online learning, getting faculty adoptions has become an even bigger challenge for college stores. It’s also a critical part of the process for getting more low-cost course materials and providing students with cost-saving options. Many stores have had success by reaching out to campus administrators for help.

Read More

Mount Aloysius College Bookstore Shows How Small Changes Can Make a Big Difference in Sales

Posted by Liz Schulte on 2/1/21 6:30 AM

In 2020, Mount Aloysius College Bookstore once again saw an increase in textbook and merchandise sales. This relatively small college store with one full-time employee has been able to make smart updates to its website, procedures and offerings that have resulted in regaining market share.

Read More

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts