Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

Closing the Gender Gap in Cybersecurity One Student at a Time

Posted by Liz Schulte on 3/11/19 5:30 AM

Cybersecurity is one of the fastest growing fields. However, women are underrepresented in the job market, the degree programs and the classrooms. As the demand for more diverse cybersecurity professionals grows, initiatives like Dakota State University’s CybHER program become increasingly vital to encourage more young women to bring their diverse perspective into the field of cybersecurity.

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Spotlight: Implementing Publisher Consignment Rentals

Posted by Liz Schulte on 3/6/19 6:00 AM

Recently, MBS Vice President of Inventory Control Mike Tolly sat down with us to share his thoughts and impressions about his panel at CAMEX, Publisher Consignment Rentals: Implementing In-store and at Scale. There, he was joined by Jessica Hickman, senior director course materials services at IndiCo, and Kevin Leitner, director of bookstore operations for Florence O. Wilson Bookstore at the College of Wooster. During the panel they discussed the opportunities and challenges publisher consignment rentals present to today’s independent college stores.

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Spotlight: Textbook Adoption Rate Soars at Chemeketa Community College Bookstore

Posted by Liz Schulte on 3/4/19 5:30 AM

With an adoption completion rate of 99.92% seven weeks before the start of spring term, Chemeketa Community College is inspiring. Recently, we sat down with Chemeketa’s Director of the Bookstore and Auxiliary Services Meredith Schreiber and the Bookstore Course Materials Coordinator Bonnie Perry to discuss their approach to faculty adoptions and student affordability.

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Spotlight Dr. Pam Rowland: College Store Cybersecurity Begins With You

Posted by Liz Schulte on 2/27/19 5:36 AM

Cybersecurity is a large topic that can easily become overwhelming. However, as the college retail industry evolves, it is important that you do everything you can to protect students and your store from cybercrime. Recently, we sat down with Dr. Pam Rowland, assistant professor at Dakota State University in Cyber Security, co-director of the Center of Excellence for Information Systems and the director of the CybHER Institute, to discuss what college stores can do to protect themselves against cybersecurity threats.

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Spotlight: St. Cloud Technical Community College Store’s Incredible New Look

Posted by Liz Schulte on 2/25/19 5:30 AM

St. Cloud Technical Community College has grown a lot in the last few years. To meet the demands of a growing student population, the bookstore underwent a massive renovation and expansion that created a space designed for students and retail success. We were able to speak with Marge Parry, the textbook buyer for The BookStore, to talk about the renovation and how the store engages their unique student population.

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How to Create Shoppable Ads on Instagram

Posted by Liz Schulte on 2/18/19 6:00 AM

Social media can be a tremendous tool for connecting with students, alumni and the campus community. However, starting a social media platform is more than just picking one channel and posting from time to time. Your store needs a social media strategy and  it absolutely needs to be on the platform students use. Right now, that platform is Instagram. Right now, that platform is Instagram.

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Why Is Mobile Technology Key to Reaching Fans?

Posted by Liz Schulte on 2/13/19 6:00 AM

There is nothing quite like walking into a stadium or arena on a college game day. Energy and excitement spark against your skin as you make your way through throngs of equally excited fans to find your seats. Strangers wearing the same team colors as you are suddenly comrades ready to help cheer your college team to victory.

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How Can College Stores Meet Gen Z’s Retail Expectations?

Posted by Liz Schulte on 2/11/19 6:00 AM

College store employees know students. Every day, year in and year out, you help the next wave of academic hopefuls with all of their collegiate retail needs. For the past 20 years, the students coming in and out of your bookstore have been predominately millennials — individuals born between 1981 and 1997. As millennial students complete their education, the next generational cohort that college stores must adapt to is Generation Z.

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The Rise of Collegiate Esports

Posted by Liz Schulte on 2/6/19 6:00 AM

Most of us probably know at least one kid who plays a seemingly endless amount of video games. Maybe you were even that child who couldn’t get enough of your favorite games. If you were, you probably weathered commentary from adults about wasting your time on a silly game. Or, if you are a non-gamer, like me, then chances are that particular speech doesn’t sound wholly unreasonable. After all, what does logging thousands of hours on a video game really contribute to one’s future?

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Spotlight Interview: A Whole New Way to Bin and Hold

Posted by Liz Schulte on 1/30/19 5:30 AM

Recently, we sat down with Corporate Marketing Representative Lillian Brooks to discuss Simple Source, MBS’ new ordering tool that college stores already love. Simple Source saves time and money by helping bookstores efficiently source wholesale and marketplace inventory.

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