MBS Foreword

Ideas, information and industry news for collegiate retailers

Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

Spotlight: Giving Back to Students Through Mask Sales

Posted by Liz Schulte on 1/11/21, 6:30 AM

There is no doubt that mask wearing has become a new normal over the past year. With the emergence of a new accessory that everyone required to wear, it makes sense for campus stores to offer them to customers. However, Grand Valley State University (GVSU) Store decided to take a slightly different route. The store has opted to donate a portion of its mask sales to the campus Student Support Fund, helping student who have been affected by the pandemic.

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How to Help Students Understand the Importance of Course Materials Marketing Plan

Posted by Liz Schulte on 1/6/21, 6:30 AM

Students who are prepared for their classes have a better chance of mastering the subject, especially with the rise of online learning. Why are so many students choosing not to purchase course materials? The usual reasons are the cost is too high, the professor doesn’t use the book or the student has heard from friends that the book isn’t necessary for the course. With many schools relying on online learning, course materials are more important than ever to student success. So, how can the bookstore help students understand the importance of course materials?

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Strengthen Your Store’s Student Communications in 2021

Posted by Liz Schulte on 1/4/21, 6:30 AM

Effectively communicating with students about changes has been one of the biggest challenges for bookstores recently. Many stores have developed new and successful communication channels by working with campus stakeholders. For example, working with campus marketing to send out announcements or putting reminders in the LMS.

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