Foreword Online | Liz Schulte (29)

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

How Utah State University Campus Store Averages a 94% Faculty Adoption Rate

Posted by Liz Schulte on 10/14/20 6:30 AM

Every college store knows how important on-time faculty adoptions are. On-time adoptions can help lower costs for the store and the students. Adoptions also ensure the store has adequate time to source the materials it will need for the upcoming term and improve student buyback rates. However, there can be a disconnect between the campus store and faculty when it comes to faculty adoptions. In 2010, Utah State University changed how it handles faculty adoptions and it now averages a 94% on-time faculty adoptions rate.

Streamline Faculty Adoptions With MBS inSite

Posted by Liz Schulte on 10/7/20 6:30 AM

On-time faculty adoptions can have a significant impact on college stores and students. They help you get more low-cost course materials and offer students better buyback rates. However, in these uncertain times, faculty may once again delay selecting course materials for the next term because they aren’t sure whether their classes will be online, in person or a combination. So, how can MBS inSite help streamline the faculty adoption process and fulfill your wantlist?

Spotlight: Salisbury University Bookstore’s Tips for Strong Social Media Engagement

Posted by Liz Schulte on 10/5/20 6:00 AM

Social media can help drive store traffic (both in-store and online), and it can even be an additional revenue stream for your college store. That’s why it is worth devoting time to strengthen your social media presence and maximize student engagement. We recently sat down with Salisbury University Bookstore’s Merchandiser Bryan Hailey and Merchandiser Emily Davis to discuss their store’s approach to social media marketing.

Give Your Campus Store a Retail Edge

Posted by Liz Schulte on 9/30/20 6:30 AM

What does your college store website tell shoppers about your store? As the COVID-19 pandemic swept across the world, eCommerce sites became the only connection to customers for many retail stores. More so than ever before, your store website is a vitally important revenue source.

The Shocker Store Increases Web Orders and Adds Dorm Delivery

Posted by Liz Schulte on 9/28/20 6:00 AM

Preparing for the fall term was not an easy feat. Shocker Stores Director Andi Stipp at Wichita State University has been working since the COVID-19 outbreak to make contingency plans. When her school announced they would return to campus for fall, Ms. Stipp knew the next step her store needed to take was to minimize in-store rush traffic as much as possible.

5 Simple Ways to Boost Online Promotions

Posted by Liz Schulte on 9/23/20 6:30 AM

Creating word of mouth and inspiring customer traffic are essential to a sale’s success. Traditional in-store sales and online sales have a lot of similarities. Both require marketing, social media and a prepared staff. However, there are a few things you can do to ensure your online sale goes smoothly and improve results.

The Top Updates College Stores Made for Fall

Posted by Liz Schulte on 9/21/20 6:00 AM

Fall term is underway. As campuses settle into a new routine, many college stores have made it through the first rush with COVID-19 restrictions. In preparation for this term, stores made updates to help protect students and staff and provide faster, more convenient service. Today, let’s review some of the most popular college store updates for fall.

5 Ways to Make It Easier for Customers to Buy From You

Posted by Liz Schulte on 9/16/20 6:30 AM

In today’s world, customer convenience is one of the most important services you can offer shoppers. Customers want a smooth shopping experience with options that go beyond product selection. By streamlining the online shopping experience, you can inspire more web sales and ensure customers will come back again.

3 Ways to Add Body Inclusivity to Your College Retail eCommerce Site

Posted by Liz Schulte on 9/9/20 6:30 AM

Have you ever bought clothing online and it didn’t fit like you expected? There simply isn’t one body type that represents all students. Purchasing clothing online can often feel like rolling the dice because the images and models you most often see do not represent you or your body type. The importance of eCommerce sales has only grown due to recent events. This fall consider adding more body inclusivity to your website to inspire more sales.

Happy Labor Day!

Posted by Liz Schulte on 9/7/20 6:00 AM

Happy Labor Day from MBS!

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About Liz Schulte

Recent articles by Liz Schulte

How Utah State University Campus Store Averages a 94% Faculty Adoption Rate

Streamline Faculty Adoptions With MBS inSite

Spotlight: Salisbury University Bookstore’s Tips for Strong Social Media Engagement

Give Your Campus Store a Retail Edge

The Shocker Store Increases Web Orders and Adds Dorm Delivery

5 Simple Ways to Boost Online Promotions

The Top Updates College Stores Made for Fall

5 Ways to Make It Easier for Customers to Buy From You

3 Ways to Add Body Inclusivity to Your College Retail eCommerce Site

Happy Labor Day!

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