The intricacies of social media can make even the most stalwart of fans sigh. There is an art to figuring out how to craft a social media post that will sound genuine, yet still perform well in the algorithms that determine a post’s reach. Today, we’re going to discuss how to maximize your social media reach and engagement to drive more students into your store and build trust.
We don’t talk a lot about LinkedIn. It is not a platform designed to connect retail to customers. If you were looking for information on a big sale your favorite store was having, LinkedIn wouldn’t be your first choice — or even your fifth choice. Chances are, you’d never turn to the site. While it is not a natural fit for marketing your college store to students, there is still benefit to being active on the site. Here are three ways LinkedIn can help you grow professionally.
You walk into a clothing store, but instead of racks of clothing in various sizes, there is only one piece of each product carefully displayed with holographic touchscreens next to each item that allow you to see the shirt, dress, jeans from all angles, in different colors and styles. With a few taps on the screen your selection will be made. Inside the dressing room, you open the wardrobe and your clothing is waiting for you, along with another screen where you can easily change sizes or colors. Again, the clothing you select appears in the closet like magic.
Salty, sweet or protein-rich: food is guaranteed to drive students into your store morning, noon and night.
Now that you already have a plan for Going Live, we are going to dig a little deeper into the type of material that your customers might find interesting. Today we’ll cover how to format your videos so they still have the spontaneity of a live video without losing the message to your audience.
There is no denying that live streaming is the newest social media craze. It is available on all the major platforms. Everyone from your friends to celebrities are doing it, but how can your business use live videos to increase website and store traffic?
Topics: retail technology, mobile POS, college stores
Every store has to make sales. That’s the bottom line. Time is, in fact, money in a retail environment. There is rarely a day that it’s convenient to read an article expatiating on the 54 products your college store has to have to grow. It’s even less realistic to implement many of those ideas.
Topics: social media, how to use pinterest, marketing
The Pinterest community is active and growing, but how do you turn a site that is known for recipes, fashion and DIY projects into more customers and sales for your bookstore? Today we are going to learn how to turn a pin into a marketing win.
Rush is right around the corner. Are you prepared? We compiled some of the best practices to prepare for one of your busiest times of the year.
The latest Chicago store has a laptop-shaped roof. Once finished, the retail haven will resemble a giant transparent box, blurring the boundaries between inside and outside, architects have said. Whatever you think of the brand, it’s hard to deny that Apple is a leader in redefining the brick-and-mortar shopping experience.
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