Graduation time is quickly approaching, but how can college stores increase sales and student traffic before students return home? Most likely, your store already has its graduation events planned. However, there is time to incorporate another fun event or two before finals and students walk across the stage.
Social media is an ever-changing medium. What is considered “in” one year may be obsolete by the next. Today, let's take a look at some of the 2024 top social media trends and how college stores can utilize them to better reach students.
Text message marketing is quickly becoming one of the top ways for businesses to reach customers and it is easy to see why. Text messages have better open rates, click rates and are usually viewed within minutes of being received. How can college stores best utilize this great marketing resource?
Before you know it, it will be time for buyback once again. To help you prepare for and promote your college store’s buyback and rental returns, we have collected some ideas for how you can use your MBS Buyback Promo dollars this fall.
When students want to purchase course materials or emblematic merchandise, is your college store the first choice that comes to mind? How do students view the campus store? These questions are why it is important to strengthen your store’s omnichannel brand experience.
For most people, price matters. A great bargain can entice you to make an unplanned purchase. Likewise, a price tag higher than what you anticipated (or high shipping costs) can cause you to hesitate. Price matching is one way to reach price sensitive shoppers and increase sales.
Now is a good time to start planning your store’s end-of-term events to maximize sales before most students head home for break. Both in-store and online events are a great way to engage customers and encourage repeat shoppers. We have compiled four ideas to help you drive more traffic to the campus store this spring.
You work hard to engage and encourage online shoppers to visit your website. The shopper loads up a virtual shopping cart, but then something happens before checkout is completed. What do you do next? Is that sales opportunity gone? Do you try to reach the shopper again?
Communication is key for increasing store foot traffic and market share. If customers don’t know about the fantastic bargains they can get in your store, then they might not think to shop with you. Email and text message alerts can be a great way to communicate store sales, promotions and events, but how can stores encourage more customers to sign up to receive email and text message alerts?
Increasing in-store traffic and web traffic are essential to expanding the store’s market share and reintroducing students to the benefits of shopping locally. So, how can your store effectively expand its reach now and in the future?
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