Foreword Online

Ideas, information and industry news for collegiate retailers



Three Ways to Engage With Cart Abandonment Emails

Posted by Liz Schulte on 1/16/23 6:00 AM

You work hard to engage and encourage online shoppers to visit your website. The shopper loads up a virtual shopping cart, but then something happens before checkout is completed. What do you do next? Is that sales opportunity gone? Do you try to reach the shopper again?

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5 Ways to Grow Your Customer Email and Text Message Marketing Lists

Posted by Liz Schulte on 12/12/22 6:15 AM

Communication is key for increasing store foot traffic and market share. If customers don’t know about the fantastic bargains they can get in your store, then they might not think to shop with you. Email and text message alerts can be a great way to communicate store sales, promotions and events, but how can stores encourage more customers to sign up to receive email and text message alerts?

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How to Expand Your Campus Store’s Retail Reach

Posted by Liz Schulte on 8/15/22 6:30 AM

Increasing in-store traffic and web traffic are essential to expanding the store’s market share and reintroducing students to the benefits of shopping locally. So, how can your store effectively expand its reach now and in the future?

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5 Best Practices to Improve Student Engagement With the Campus Store

Posted by Liz Schulte on 8/1/22 7:00 AM

What advantages set the campus store apart from its competitors? Campus stores have direct access to students, exclusive channels of communication, the largest variety of payment methods, more innate trust and a mission that extends beyond retail. Let’s take a look at the five specific ways your store can build student engagement.

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Three Tips for Communicating With Students

Posted by Liz Schulte on 7/25/22 6:00 AM

It’s almost time for back to school. That means stores need to start thinking about the best ways to communicate with new and returning students to help increase rush foot traffic and maximize your competitive advantages. We have gathered three student communication tips to help you select the best back-to-school marketing materials for your store.

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MBS CRM Expands College Store Marketing and Simplifies Customer Service

Posted by Liz Schulte on 4/25/22 6:30 AM

Improve your store’s customer service and take your marketing to the next level with MBS Store Technology Solutions’ CRM. This valuable enhancement is available right now to every MBS system partner at no additional cost. With CRM, college stores can take control of the customer relationship and thrive.

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How to Create a College Store Retail Marketing Calendar

Posted by Liz Schulte on 8/9/21 6:30 AM

One thing college store managers could use is more time. With limited resources, diminished staff and a busy schedule, finding time to do all of the tasks that need to be completed can be daunting. It is easy for non-essential jobs to slip through the cracks like keeping up with your store’s marketing efforts. However, by streamlining duties you can ensure that your store has a strong marketing plan for the entire year that can be delegated and easily implemented. With the help of a retail marketing calendar, you can plan your store’s efforts on a month-to-month or year-to-year basis.

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How Does the WCU Bookstore Streamline Order Distribution During Rush and Drive Foot Traffic All Year?

Posted by Liz Schulte on 5/17/21 6:30 AM

With another rush just around the corner, now is a good time to start thinking about how you can further streamline processes in your college store. We recently spoke with Jennifer Thomas, Director of Bookstore Operations, WCU Bookstore, to learn how her store streamlines order pickup with limited store occupancy and how they use their loyalty program to promote foot traffic all year.

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Optimizing SEO on Your College Store Website

Posted by Liz Schulte on 1/20/21 7:00 AM

How do search engines determine whether or not to direct traffic to your site? Physical location, search terms, products, ratings, clicks, etc. all impact where your college store ends up in the search results. However, there are things you can do to help boost where you fall in the search results. It is called Search Engine Optimization (SEO).

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Three Customer Service Tips for an eCommerce Rush

Posted by Liz Schulte on 1/13/21 6:30 AM

Once again, a new term is upon us and it is likely that most college stores will be directing as much student traffic online as possible. How is rush different online and how can you be sure that students continue to have the level of service from the store that they expect? We have collected three tips to help boost your rush this term.

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