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Recent articles by admin

Crowdsourcing is a Success at Panola College Store

Posted by admin on 8/26/13 11:00 PM

Social media is opening the lines of communication between business and consumer and allowing for a whole new form of interaction. So, it’s no surprise that crowdsourcing, or soliciting feedback from a group of people to solve a problem or develop an idea, is taking off like wildfire in the world of retail.

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TCTC Campus Store Shows Its Fun Side with Fall Frenzy

Posted by admin on 8/18/13 11:00 PM

College stores are always looking for new ways to connect with their students. For TCTC Campus Store, inspiration is often found in popular culture. For example, their latest initiative, Fall Frenzy, brings customers into the store for a series of in-store events that are based on current trends and correspond to each day of the week. Best of all, it cost very little to implement!

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CSULB Bookstore Connects with Students Through Instagram

Posted by admin on 7/14/13 11:00 PM

The old saying “a picture is worth a thousand words” has never held more truth. With the advent of photo-sharing applications such as SnapChat and Instagram, the way people communicate is beginning to shift. On a daily basis, thousands use a simple picture to tell a story of the day’s events or to share a specific feeling.

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Holy Cross Bookstore Discovers the Secret to Successful Promotions on Their Campus

Posted by admin on 6/9/13 11:00 PM

Promotional items can be a very effective way to get your customers excited about an event or offering. But, in order to have an impact, you need to take a few things into consideration. The key, according to Dave McKenna, director of Holy Cross Bookstore, is finding out what products your audience really wants.

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"Adopt-A-Textbook" Recognition Reception at Western Illinois University

Posted by admin on 5/28/13 11:00 PM

As community service projects, we can "adopt" a classroom and we can "adopt" a highway. At this time of year, faculty at Western Illinois University "adopt" textbooks, and now they can gain departmental scholarships in the process through an initiative established by the University Bookstore.

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University Book Store Unveils Updated Location

Posted by admin on 5/19/13 11:00 PM

Since last October, University Book Store at University of Wisconsin – Madison has been under renovation. The 20,000 square foot remodel focused on adding space to their selling area and creating a more retail-centric atmosphere. The results, according to director Kevin Phelps, are phenomenal.

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University Store Explores New Social Resources with SnapChat

Posted by admin on 5/12/13 11:00 PM

Students are all over social media and one of the newest avenues they’re exploring is Snap Chat, the real-time picture chatting app for iOS and Android. With the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. Users set a time limit for how long recipients can view their photos, up to 10 seconds, after which it will be deleted from the recipient's device and the company's servers.

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College Corner Coffee and Books Increases Sales with Trade Book Strategy

Posted by admin on 2/3/13 10:00 PM

With only one big-box book retailer serving the industry, many readers across the country have been left without a place to find their favorite trade books. Rob Duvall, text specialist at College Corner Coffee and Books , took note of this need when opening his store’s newest location.

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College Stores Celebrate a Unique Month with Creative Promotions

Posted by admin on 1/6/13 10:00 PM

Between the holidays, a once-in-a-century kind of date, buyback, and even the end of the world predictions, December 2012 offered lots of opportunities for creative events in college stores! Take a look as a few discuss how they promoted these exciting occurrences and the engagement they were able to create with students as a result!

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How to Overcome Online Retailers' Rental Programs

Posted by admin on 8/12/12 11:00 PM Inc. announced the launch of a new print textbook rental program last week. With such a significant retailer entering the rental game, it is more important than ever for college stores to offer the option to students.

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