Foreword Online

Ideas, information and industry news for collegiate retailers



How to Minimize Cost and Labor When You Get Late Textbook Adoptions

Posted by Liz Schulte on 7/22/20 6:30 AM

This year college stores might have a hard time getting on-time adoptions from faculty members. If adoptions come in late, how can your store get low-cost books you need in time for rush and minimize the amount of work required?

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Spotlight: Delta College Bookstore Streamlines Buyback and Minimizes Contact Points

Posted by Liz Schulte on 7/20/20 6:00 AM

An in-person buyback makes it hard for college stores to ensure both student and employee safety, but the Delta College Bookstore at San Joaquin Delta College came up with an ingenious plan that not only ensured everyone’s health and safety, but also made quarantining books simple. We recently sat down with Michael Williams, Auxiliary Services Operations Supervisor, to discuss how their buyback and rental return was set up and what made it a success.

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How College Stores Are Adapting to Changes in Retail

Posted by Liz Schulte on 7/15/20 6:30 AM

As COVID-19 is changing retail, campus stores are rearranging and remodeling their space to meet the current demands for health and safety. As college stores reopen, they must consider how students and customers can safely shop in the store and how the current environment has evolved customers’ retail expectations.

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Delta College Bookstore Strengthens Campus Relationships During Pandemic

Posted by Liz Schulte on 7/13/20 6:30 AM

Since the end of March, college stores have had to make quick adjustments to meet the unprecedented demands created by COVID-19. As the San Joaquin Delta College campus responded to the pandemic, the Delta College Bookstore stepped up with a plan to safely offer students a centralized location to return and pick up materials.

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Increase Online Engagement With a Strong Digital Presence

Posted by Liz Schulte on 7/8/20 6:15 AM

Online customer communication is multifaceted. Emails and text messages, online ads, promo codes and social media all contribute to building a strong digital presence that strengthens your store brand and elevates service.

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3 Best Practices for Planning Online Retail Events

Posted by Liz Schulte on 7/6/20 7:00 AM

The importance of eCommerce for college stores has grown exponentially over the past several months. While making sure your eCommerce website it up to date and offers students the same products they can get in your store is important, it is also necessary to actively promote your site and work to engage students online. With excellent planning, your campus store can host online events with a strong return on investment and increase student engagement.

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5 Ways to Strengthen Your Store’s Online Shopping Experience

Posted by Liz Schulte on 7/1/20 6:15 AM

With more importance than ever before placed on online shopping, stores are doing what they can to improve customers’ eCommerce experience and better compete. College stores have fewer resources than large online competitors, but they have a greater ability to continue to offer customers a personal touch — even online. Today, we have five tips to engage the campus community from afar.

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Drive-through Rush Boosts Sales at Hagerstown Community College Bookstore

Posted by Liz Schulte on 6/29/20 6:45 AM

As summer rush approached, Hagerstown Community College Bookstore Manager Tammy Crockett knew there was a way the store could continue to serve students, keep them safe and give them convenient, one-stop shopping. By holding a drive-up rush event, the store could provide students with everything they might need to start a new term and save them shipping costs.

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Streamline Mobile Order Fulfillment to Improve Order Processing

Posted by Liz Schulte on 6/24/20 6:30 AM

A strong mobile order fulfillment tool makes it easy for college stores to pick, fill and distribute orders. Online shopping or order pickup will continue to grow as retail evolves to meet customer demands. Your college store needs to be prepared to offer students and customers a seamless online shopping experience with quick and easy shipping or in-store pickup.

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Spotlight: UMBC Bookstore Hosts Events That Increase Foot Traffic

Posted by Liz Schulte on 6/22/20 6:30 AM

The University of Maryland Baltimore County Bookstore has curated a collection of creative events that entice student participation throughout the year. With fun games, giveaways, community-generating sidewalk sales and an incredible convenience shop with a diverse selection, every student can find something in the UMBC Bookstore that inspires them to come back. In February, we sat down with UMBC Bookstore Director Erin McGonigle to discuss how she inspires campus store foot traffic with bookstore events and marketing.

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