Kids playing outside, cookouts, and spending time with friends and family: one of the best parts of summer is when communities come together. The North Dakota State Bookstore taps into that summertime spirit and inspires the entire campus community with a great college campus event idea — a summer yard sale.
Topics: faculty relations, faculty, faculty engagement
If you want to get buy-in for the campus store from faculty, it’s good to know the dos and don’ts of increasing faculty engagement. Set your sights high. Envision the kind of faculty engagement you want for your store, but remember: like any company or cohort, faculty members have their own culture, complete with common taboos.
There comes a time when every campus store will eventually need to create a sign, a social media image or header, or a poster to market an in-store event or promotion to college students. However, some campus stores may not have access to a graphic designer. In those cases, you or someone on your staff, might have to design the piece yourself. A basic understanding of the elements of design helps you produce a better, more professional finished product that entices students into your store
Topics: campus store, faculty, faculty engagement, higher education
Excellent campus store faculty relations start with understanding your audience. You need to know as much as you can about the context in which teachers are most likely to receive your communication. Part IV of our Campus Store Faculty Communication Guide includes an illustrated guide to the academic teaching environment, a reference you can use to increase the effectiveness of your faculty message.
Customer experience is a buzzword in the retail world. A great retail experience can change how a customer perceives a store and the store’s brand. However, in a campus store, the impact of a student’s experience with your store extends beyond the walls and brand of your store. It also changes how students view your entire campus.
Topics: faculty relations, adoptions, faculty engagement
Counting faculty members among a campus store’s target markets seems counterintuitive. College store professionals already work hard to coordinate faculty textbook adoptions. Without such efforts, fewer faculty and students would have essential educational materials. Why increase faculty engagement?
In today’s retail world, customers have very specific expectations for service, convenience and even technology. As more traditional retailers adopt new technology and practices to improve the customer experience, consumers expect the same level of service from every store they shop with — including the campus store.
Topics: faculty, adoptions, communicating with faculty
Your campus store's business health, adoption rate and value to students depend on increased faculty engagement. For that reason, you must be strategic about writing campus store emails to faculty. It’s essential to invest time and energy in developing an interconnected set of emails that increase engagement. If effective, a powerful message entices readers to open your emails and do what you ask them to do.
The SDSU Bookstore’s relationship with students begins before classes start. Students need a reliable place where they can purchase their course materials, but great campus stores like the SDSU Bookstore offer so much more. The SDSU Bookstore educates freshman students and their families during orientations by giving them tips on how to save money on their course materials.
When you’re planning how you’ll reach faculty, it’s essential to start with a question: What do faculty really need to know?
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