A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?
There is no denying that with the younger generations Snapchat is the place to be. Facebook is something their parents use. Twitter is potentially headed to the proverbial “farm” to be with MySpace. LinkedIn has never had an appeal for students. Snapchat, though, is new, fresh and incriminating content ideally disappears in ten seconds. The temporary nature that makes the platform appealing to students, makes using it for marketing a challenge — but not impossible.
Course materials have a vital role to play in the success of a student’s education. However, making sure students have what they need when they need it is a concern. With the growing cost of education and student financial struggles, it’s important to understand their buying habits and their preferences when looking for solutions.
As an author, social media is a passion for me. It is the most direct connection I have to my readers. Because of that, I am widely available across many of the platforms and often wax poetic about the good old days of many of the sites. Remember when throwing a sheep at someone on Facebook was a gesture of friendship? Remember when people used to talk on Twitter?
I have never met a single person who hasn’t had a bad customer service experience. In fact, in a single month, I had five bad experiences with various companies, one of which I will never use again. Sadly, I can only think of one truly exceptional customer experience in the same time frame. Customer service is being left behind by disinterested staff and consumers aren’t happy about it.
Many of us have a love-hate relationship with Facebook. It’s easy to use and it seems like everyone is on it, but it has become increasingly difficult for a business to get noticed.
MBS Systems Sales Consultant, Patrick Cervenik sat down with us to discuss the changes happening in the retail industry, and how college stores can stay adaptable to the transitioning environment.
June is a great time to invite the surrounding community, alumni and hard-to-reach nontraditional students to your store. This May, plan for a whimsical and fun children’s story hour to remind parents families are welcome in your store.
Buyback is just around the corner, but it isn’t too late to encourage students to sell their textbooks back to your college store. Follow this easy-to-use checklist to make sure you maximize your buyback marketing efforts.
When digital publishing became widely available, the major publishers ignored it. Then eBooks started making headlines, and the industry began to grow at incredible rates. Still, traditional publishers were slow to react. The consensus was that publishers had “five years” to get in front of the issue even though they were already five years behind.
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