February Marketing Plan

February Marketing Plan

What do you get when you combine a donation drive with a sale showcasing branded merch? Increased foot traffic and sales.
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ISU Bookstore Gives the GIFT of Service

ISU Bookstore Gives the GIFT of Service

To better serve its customers, the staff at the Iowa State University Bookstore implemented a store-wide customer service initiative:
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The ISU Bookstore Gives the GIFT of Great Service

To better serve a variety of on-campus customers as well as those from their surrounding community, the staff at the Iowa State University Bookstore implemented a store-wide customer service initiative. Find out why their GIFT program has been a success for the last three years (and how it can work for your store):

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3 Ways to Set a Great Example for Your Staff

When something goes wrong, do you accept responsibility for it? How proactive are you about making your team members feel supported and appreciated? If you haven’t considered how your own behavior can impact the results you get from your staff, here are three simple actions you can take today:

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What Punxsutawney Phil (and Bill Murray) Taught Us about Posting Online

If you’ve ever seen “Groundhog Day,” you know how jarring repetition can be. When it comes to social media, maybe that’s not a bad thing.

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What Today’s Teens Mean for Tomorrow’s College Store

Business Insider recently released the results of a study on the mobile habits of American teenagers. See the results for yourself, along with our analysis of what they mean for your store.

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February Marketing Plan — Revealed!

What do you get when you combine a donation drive with a sale that showcases your store’s great branded merchandise? A unique event that’s sure to increase your foot traffic and sales!

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UC Davis Stores’ Late Night Shopping Event Turns Into an On-Campus Party

Instead of appealing to students on their own time, UC Davis Stores marketed to students on their terms by hosting a late night sales event during rush. Read about what they did and how this event led to lines that wrapped around the building:

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How to Cope When Bad Weather Hits Your Store

When bad weather strikes your area, are you and your staff prepared? Develop an emergency plan — just in case — with these helpful tips:

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9 Ways to Keep the Back-to-School Rush Going

While some of you may be breathing a sigh of relief that rush is over, you still want to see great sales in the slower months to come. Here are nine easy ways to keep your customers coming in the door, all year round:

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Four Keys to Better Branding in 2016

We’ve talked a lot about why branding is so important for retailers. We also realize it’s not always easy to come up with an actionable branding strategy and stick with it. Here are some ways to do it:

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The Social Media Skills Gap

Is there a skills gap in the social media world? If yes, how can we begin to close it?

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