July Marketing Plan

July Marketing Plan

Incoming and returning students will be back on campus soon How can you help your students cool off and heat things up with hot sales?
Find out
URI Store Welcomes Freshmen with Prizes

URI Store Welcomes Freshmen with Prizes

Why not give incoming students the chance to win exciting prizes?
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One Small Step for Books, One Giant Leap for MBS

In 1969, man walked on the moon. Four years later, MBS was formed. Though they were on much different scales, both were pretty big milestones:

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Customer Experience is Neuroscience, not Rocket Science

Do you know what part of your store customers find the most emotionally gratifying? How about what leaves them wanting more? Knowing how people perceive experiences in your store can help you build repeat customers, and we’ve got the science to prove it:

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Social Media Tips You Cannot Afford to Ignore

Are you looking for a way to improve your social media presence? Being accessible through social media is becoming an increasingly crucial part of marketing, and business2community.com has some tips to help you improve your profiles! Read more:

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URI Bookstore Welcomes Freshmen with Great Prizes

Want a fun way to welcome incoming freshmen? Why not give them the chance to win great prizes? The staff at the URI Bookstore opened their doors and made the newcomers feel right at home by holding a raffle during Freshman Orientation. Read more:

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Need to Rethink Your Facebook Strategy?

Have you been slacking off when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You’re not alone. Read more:

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Keeping Consistent Customer Service

Is the customer service experience consistent through your store? It’s more important than you might think:

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A Video is Worth a Million Words

On the “a picture is worth a thousand words” scale, where does video rank? Well, according to Dr. James McQuivey of Forrester Research, just one minute of video is worth about 1.8 million words. How can you use video to connect with your customers? Here are a few examples from other college stores:

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How to Use Social Media to Market to College Students

It’s well known that college students are one of the most active demographics on social media, and maximizing your reach on those platforms can make a huge difference to your store. Here are a few pointers:

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Textbook Brokers – Murfreesboro Adds Apparel

Despite exclusively selling textbooks in the past, Textbook Brokers – Murfreesboro saw an opportunity to get people into their store another way. Now, in addition to textbooks, Textbook Brokers – Murfreesboro is an official merchandiser of Middle Tennessee State University’s Blue Raider Athletics. See how they introduced the new merchandise:

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Be Proactive With Your Customers

Being proactive about meeting your customers’ needs—even the unspoken ones—can go a long way toward strengthening your relationship with them. In our College Store Stories, we’ve shared how little things like handing out candy or other inexpensive treats during buyback can help make the experience more rewarding for everyone. Find out more reasons why anticipation can be an asset:

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