August Marketing Plan

August Marketing Plan

Shine a spotlight on your campus celebrities when you encourage students to meet and greet the VIPs at your school!
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W. Chester, Belmont Boost Sales with Dorm Delivery

W. Chester, Belmont Boost Sales with Dorm Delivery

Students barely have time to pick up their books during move-in. See how some schools are solving this problem:
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Touchdowns and Textbooks: Behind the Scenes with the MBS President

Before he ever got to here, MBS President Dan Schuppan had lived a fascinating life. Read more:

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Enhance Your Marketing Campaign

John Rampton, a contributor to entrepreneur.com has posted five simple tips to help any business improve their marketing campaigns. Read the full post for the entire story, but here is an …

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West Chester, Belmont Boost Book Sales with Dorm Delivery

Students are so busy during move-in week that they feel they barely have enough time to make it to the bookstore to pick up books. Some schools are bringing more students to their bookstore by in turn bringing the books to them:

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Social Media: Lessons From the ALS “Ice Bucket Challenge”

If you have any social media presence at all, particularly on Facebook or Instagram, over the past few weeks you have probably noticed a daily influx of video posts in your timeline of people dumping buckets of ice and water over their heads. This viral phenomenon is the “Ice Bucket Challenge,” which is being taken on by growing numbers of men, women, and children to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Read more:

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Quick and Easy Tips to Measure Social Media ROI

Don’t be in the dark any longer. Find out how well your social marketing strategies are working with these simple tips to measure social media return of investment:

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Taking Care of Business

The middle of August is a super busy time for bookstores nationwide. Don’t worry, it’s super busy for us, too:

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College Corner Coffee & Books Throws Pies, Targets Cancer

Would your employees be willing to “get pied” for a great cause? Last week, the staff of College Corner Coffee & Books in Alma, Mich. volunteered their faces for target practice for a pie-throwing event to raise money and awareness for Relay for Life of Gratiot County. Find out what happened:

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Tips to Get More Customers

Attracting more customers and retaining them is an important part of any successful small-business strategy. Luckily, some of the best tools for success are ones you already have and may even be using now. Find out how easy it can be:

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Smarter Social Media Marketing

By now, you should know how important it is to have an online presence. But how can you make it even better? Here are a few tips to make your social media marketing smarter than ever.

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Eight retail innovations that may be on the horizon

Do you think the retail business will change more in the next five years than it has in the past 100? A recent study thinks so. See some of the technology it predicts and imagine how it could work for your store inside:

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