August Marketing Plan

August Marketing Plan

Sometimes, people aren't very nice to their bookstore on social media. Laugh it off and teach them a thing or two in the process.
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OK State's Buyback Guarantee

OK State's Buyback Guarantee

For the first time, students at Oklahoma State University know what they’ll be getting at buyback before they even buy their books.
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September 2015 Marketing Plan — Revealed!

Fall is here, and craft fair season will soon be in full swing. This presents an awesome opportunity for your store: while business from rush is dwindling down, heat things up and promote your store with a little fun-spirited Mascot craft competition!

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[Graphic] Trends in Textbook Rental

More and more students want rental these days. So why is that, and where do they get their rental books from?

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Every Industry Has Disruptors [Video]

What key advantage could you be overlooking? Watch our new video to find out!

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OK State Shows Students the True Price of Buying Books

At colleges around the country, students worry they won’t like their quote at the end-of-term buyback. This term, however, students at Oklahoma State University know what they’ll be getting before they even buy their books.

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The Worst Questions to Ask Your Customers

Starting an interaction with a customer off on the wrong foot can be a big mistake — but one that’s easy to avoid! See what four questions you should avoid asking your customers:

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Why Stores Without Music Have Fewer Sales and Less Productive Staff

Do you play music in your store? As it turns out, research shows it does more than provide a little ambiance.

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Is the Dawn of Digital Finally Here?

The digital revolution started in K-12 education, but is it about to take over higher ed.? Read to find out.

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Why Are 3 Billion People About to Join Social Media?

The entire world may soon be connected to the Internet. How and why are people making that happen?

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U of Toronto Press Reaches Nearly 100 Percent of Market Share

Chad Saunders, VP of Retail for UT Press, says “Rental is the most important thing a campus bookstore can do today to protect its market share.” Find out why in this story, straight from a fellow college retail expert.

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Do You Know Where Your Customers Are?

Wondering if the time you’re investing in social media marketing is worth it? The latest findings from the Pew Research Group show that it’s *definitely* worth the effort to market your store online.

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