September Marketing Plan

September Marketing Plan

Here's to great characters! Celebrate the month of Booktober with a Literary Costume Contest and a Fictitious Feast.
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Elizabethtown College Store Flashes Back to the ‘90s

Elizabethtown College Store Flashes Back to the ‘90s

Tap into your students' nostalgia with great games, rad prizes and super sales!
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How to Use Social Media in Your Marketing Plans

If you are thinking about creating a marketing plan for your store, you won’t want to overlook the power of social media. In order to help you incorporate those accounts, we’ve found a few helpful tips that will spread the word on Facebook, Twitter and other sites:

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Elizabethtown College Store Flashes Back to the ‘90s

The ‘90s may have been, like, the coolest decade ever. And we aren’t the only ones flashing back- the Elizabethtown College Store dedicated a whole day last week to celebrating the ‘90s, with special sales, games, prizes and plenty of social media interaction inspired by everything fresh from back in the day.

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Tips to Attract Repeat Customers

You probably have local or online competition with at least some of the products your store carries. Whether it’s school supplies or branded merchandise, you want your store to be the place for students to get what they need. How do you make sure that that happens- and more importantly, that it continues to happen? Here are a couple of strategies to help you encourage your students to keep coming back:

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What type of retail associates does your store have?

There are four types of retail associates. Find out which types your store employs:

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Commandments for Social Media Failure

Everyone likes to talk about what you should be doing on social media. But what about those things you need to avoid? Well don’t worry, because we’ve got you covered:

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Is the Era of Free Social Media Marketing Ending?

People might not like it, but social media outlets may become even more reliant on “pay-to-play” models. How will this affect your business? Come read and find out for yourself:

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Murray State Rewards Students with VIP Party

Even though it’s convenient and a great deal, it can be hard for college stores to incentivize prepackage programs at the beginning of the year. Murray State University found a great way of doing it while also getting students familiar with everything else their store has to offer:

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Pinning Leads to Winning (Sales)

Does your store have a Pinterest account? Creating boards for special events like sales, parties and contests can help spread the word and increase traffic for your store. We found some great tips to have you pinning like a pro in no time! Learn more:

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Instagram: Reaching Students One Filter at a Time

Instagram is insanely popular among students. Though it might not be everyone’s go-to social app for marketing purposes, its ability to reach your target demographic is all the more reason to check it out:

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MBS Welcomes Jerry Lynch

One of the newest additions to the MBS family is Jerry Lynch, in the role of Strategic Accounts Executive. Lynch brings a wealth of knowledge from more than three decades of experience in the industry, with a career that began almost 33 years ago as a sales representative for Follett. Find out more:

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