April Marketing Plan

April Marketing Plan

Pharrell William’s hit song “Happy” is a tune that can put virtually anyone in a good mood. That’s why we created an entire event around the catchy lyrics that ensures everyone who visits your buyback leaves with a smile.
View Now
Final Four Creates Buzz for College Bookstores

Final Four Creates Buzz for College Bookstores

The University of Wisconsin Badgers and the UConn Huskies battled it out for a coveted spot in the National Championship this weekend. Take a look at how their college stores got in on the action:
Read More
Subscribe to Foreword Online

Subscribe to Foreword Online

We'll send you our newsletter every Monday featuring relevant articles, unique ideas, and original strategies.
Subscribe
Share on Foreword Online

Share on Foreword Online

Want to be featured on Foreword Online? Send us a line telling us about your unique event, promotion or strategy!
Read More

Traditional Merchandising in the Age of Self-Service

Many customers still enjoy the experience of physically shopping in a store despite the many options available online. How can you make sure that the in-store experience is executed as …

Read More


Let Me Take a Selfie: Teens Use Social Media to Announce College Decision

How does the “Me Generation” announce which college they’ll attend? With a selfie, of course. With deadlines for high school seniors to firm up their post-graduation plans quickly approaching, college acceptances are in the air for colleges. Excited future students are showing their college choice with pride by posting selfies on social media sites. Check out the trend for ideas on how your store can take advantage of it:

Read More


EIU Bookstore Builds Excitement with Bracket Madness

Every quarter, EIU University Bookstore initiates a special promotion to highlight their Apple product line. This Spring, staff member Taylor Brandon wanted to create a unique way to not only showcase the store’s Apple merchandise, but also all of the other items they have in stock. After some brainstorming, she developed a seasonal promotion to generate awareness on their offerings by driving traffic. Check out how it worked:

Read More


Tales of Inventory Control: Baby Ducks Die Easy

Years ago, MBS Representative Rob Heller found himself in a predicament: as his two sons prepared to take Easter photos with live animals, there was a series of mishaps that has stuck with him to this day. Looking back, Rob can now laugh and relate this entertaining experience to issues every college store faces with inventory control. Read on to see what the two have in common:

Read More


Using SnapChat to Target the College Demographic

Along with its original fast-paced model—where messages sent to the desired participants, once opened, self-destruct in a matter of seconds—Snapchat launched their “My Story” feature, allowing users to promote a message universally to all of their followers over a 24-hour period. The addition has proved positive for creative marketers interested in using this app for promotional purposes. Check out some marketing strategies that allow your store to use Snapchat to connect with college students:

Read More


Make Buyback an Event

Students often have mixed feelings about buyback. They hear all sorts of things from their friends about buyback, and their peers often pass on incorrect information simply because they don’t understand how buyback works. Students worry they won’t get a lot back for their books. They don’t know why some books get rejected. They imagine long lines. Maybe they heard about grumpy buyback buyers. The best way to win over your customer is to make buyback easy and fun. Make buyback an event for students! Find out how:

Read More


Looking to the Future: Digital Content Use Growing in K-12

For the past eight years, Blackboard has partnered with Project Tomorrow to conduct a nation-wide survey of students, teachers and administrators about the use of technology for education. This survey is a great way for college stores to gauge how the next generation of students are using digital content and technology in their educational experience and how that might impact them when the reach their college years. These students could soon be your customers and, as the survey reveals, expect you to provide the digital learning experience they’ve become accustomed to. Take a look at a summary of the survey results:

Read More


University of Pittsburgh – Greensburg Gets Festive with a Mardi Gras Grad Fair

Graduation is an exciting time for students and a great opportunity for college stores to connect with them one last time to establish a lasting relationship with future alumni. That’s why it’s so important to send them off in style and make them feel like a valued customer. University of Pittsburgh – Greensburg Bookstore was able to accomplish this important endeavor with their annual Graduation Fair. This year, the event happened to fall around Mardi Gras, so they decided to host it on Fat Tuesday and build their theme around the holiday. See how it worked:

Read More


Every Day is a Holiday

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Check out three upcoming dates your store can take advantage of:

Read More


10 Ways to Make Your Customers Love Your Business More

We can talk all day about sales tactics, social media, and SEO. But you know that the real key to customer satisfaction is love. Not the chocolate-and-hearts-all-over-your-notebook kind of love. We’re talking about the kind of loyalty and devotion a happy customer feels toward their favorite locally owned business. Find out a few steps you can take to make your customers feel the love:

Read More