July Marketing Plan

July Marketing Plan

Show students exactly how — how much — you help them save with free marketing materials.
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WCU Creates Buzz with Booklet

WCU Creates Buzz with Booklet

West Chester University goes beyond the brochure insert. See what they do to become a central hub for students at orientation.
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August 2015 Marketing Plan — Revealed!

Tapping into what your customers are saying online can provide invaluable insight into what you’re doing well — and what areas may need a little attention. Find out how you can make the feedback you receive work for you with this month’s marketing plan:

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WCU Bookstore Creates Buzz with Booklet

You’d have a hard time finding a campus store that doesn’t take part in its school’s student orientation activities, but West Chester University Bookstore goes beyond a simple brochure insert or poster campaign. See what they do to become a central hub for students during one of the busiest times of year.

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Give Your Customers More than They Expect

The beginning of a new semester is a golden opportunity to reach new customers and to further engage your current ones. Find out what happens when you give your customers more:

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Rush Survival [Infographic]

Are you counting down the days yet? Rush will be here before you know it, so make sure you’re prepared!

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Why Mobile Apps Are Taking off and You Need to Have One

Mobile shopping is so popular with college-age consumers that stores without a mobile app are missing out on market share. Find out how much:

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How Periscope Can Work for Small Business

Periscope is getting a ton of peer to peer use, but can it work as a business tool? Read this article to find out:

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The Best College Websites

Colleges and universities spend a ton of time designing their websites. Which ones have done the best job?

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Mobile Shopping Is on the Rise

Looking around your store at any given time, you’ll probably see at least a few of your customers with their smartphones in hand. Here’s what they’re most likely doing (if you rule out texting, Snapchat and Instagram):

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The Top Four Social Marketing Changes to Look For This Year

The year’s half in the books, but there’s plenty on the horizon for social media. There are some big change-ups to some of the most popular social media sites coming in the next six months that can affect how you advertise, market to and communicate with your students

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5 Reasons to Shop at the Bookstore

You know your store offers the best value and service to your students. Make sure they know, too:

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