Miscellaneous

One Small Step for Books, One Giant Leap for MBS

In 1969, man walked on the moon. Four years later, MBS was formed. Though they were on much different scales, both were pretty big milestones:

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Keeping Consistent Customer Service

Is the customer service experience consistent through your store? It’s more important than you might think:

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Happy Independence Day!

Happy Independence Day from everyone here at MBS!

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Star Spangled Bookstores

How will you celebrate the 4th of July this year? Whether you spend the day enjoying BBQ, setting off fireworks or overloading on watermelon and Popsicles, we hope you have a safe and fun holiday. Before you head off for the long weekend, though, check out how your fellow college stores are showing their patriotic pride with sales or events inspired by the red, white and blue:

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Brew Up a Break from Inventory – Winner Announced!

We asked college stores to submit pictures of their inventory-taking efforts. Now it’s time to reward one lucky winner with a coffee-themed prize (that includes a Starbucks gift card!) Want to find out who won? Read on:

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Update Your Window Display to Attract Attention

Whether you’re in a large city or small town, maintaining a display program is important to your business: to celebrate the change in season, create visual interest, show new product and tell meaningful stories.

For store owners, visual managers and merchandisers, looking for new and innovative ways to keep your program fresh can be a challenge. Creating an experience for your customers is more important than ever in today’s fast-paced Internet world. Read more:

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Memorial Day

Today we remember and honor those who gave their life serving our country. Thank you.

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April Marketing Plan – Revealed!

It’s no April Fool’s joke. We know it’s only March 31, but this month’s Marketing Plan is so much fun that we just couldn’t wait to release it! Buyback season …

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Millennial Marketing Lessons from Jimmy Fallon

How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC’s The Tonight Show in February and has since become one of the most watched late night show hosts in history. Even though Fallon is not technically a Millennial (he will be turning 40 this year) he connects with Generation Y through a set of shared values that he has incorporated into The Tonight Show. Here are five lessons that brands can learn from his success:

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Gain Feedback From The Source That Really Counts: Your Students

Cheerwine, a regional soft drink brand, recently attended a national contest hosted at Wake Forest University where marketing students from a variety of locations developed ideas specifically for the company. As a result, they were rewarded with challenging and fresh perspectives that they can put to use in real campaigns. Best of all, they were created by their target demographic: students! While attending the contest probably isn’t possible for most stores, you could easily adapt the idea to your own campus by reaching out to your communications or marketing department and asking if they’d be interested in adding something similar to their curriculum. Read on to learn the details:

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