Miscellaneous

Brand-Building in 7 Essential Steps

Years ago, Forbes contributor Jerry McLaughlin defined a company’s “brand” as “what your prospect thinks of when he or she hears your brand name,” both factual and emotional. Whether your store is just starting to think of itself as a brand or you’ve been using a strategy for years, it doesn’t hurt to focus on the essentials.

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11 Summer Store Events That Are All Too Familiar

July means it’s officially summer (we don’t count the summer solstice, either) so we’re calling out the top events that take place in your store this season.

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Booklog Users Gain Access to More Used Titles with MBS Partnership

As the college retail industry continues to change, the independent college store is still the primary source for course materials for higher education learners in North America. MBS continues to …

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What Makes Brands Successful on Instagram?

This infographic from Kissmetrics analyzes the different things businesses do on Instagram to make their accounts stand out. Read through it to see if you’re on the right track, or …

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Penn College of Tech’s Director Celebrates 25 Years in Bookstore Biz

Matthew Branca remembers a day where it wasn’t uncommon to work at a store without a POS and send book lists by fax. After working his way up across multiple …

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How to Help Your Staff Celebrate National Volunteer Month Without Breaking the Bank

Giving employees time off to volunteer at a soup kitchen or other philanthropic endeavors isn’t as hard as you might think. Here’s some advice you don’t have to finance by developing a new smart watch:

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Even More Great Retail Ideas You Need to Adapt for Your Store

Back in January, we told you about some retail outlets around the world doing great things that you could totally steal for your store. We’re back with more, this time …

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Three Reasons You’re Fishing Without a Hook Without Better Branding

A strong branding statement can mean the difference between landing a huge catch and going all day without a bite. Find out how:

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Don’t Let Bad Weather (or Worse!) Get You down

Pipes burst. Air ducts fall. The power goes out. Do you have a plan for what you and your employees will do when one of these things happen? What about in the case of a large snowfall, bad storm or flood? Here are a few tips to help you make it through when things go wrong:

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Your Guide to Adopting Course Materials

Getting your adoptions in early can have a huge positive impact on your store, just as waiting until the last minute can negatively affect you and your students. So which path will your store be on? Take a look at our roadmap to find out why the earlier you get your adoptions in, the better it is for your store.

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