Miscellaneous

April Marketing Plan – Revealed!

It’s no April Fool’s joke. We know it’s only March 31, but this month’s Marketing Plan is so much fun that we just couldn’t wait to release it! Buyback season …

Read More


Millennial Marketing Lessons from Jimmy Fallon

How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC’s The Tonight Show in February and has since become one of the most watched late night show hosts in history. Even though Fallon is not technically a Millennial (he will be turning 40 this year) he connects with Generation Y through a set of shared values that he has incorporated into The Tonight Show. Here are five lessons that brands can learn from his success:

Read More


Gain Feedback From The Source That Really Counts: Your Students

Cheerwine, a regional soft drink brand, recently attended a national contest hosted at Wake Forest University where marketing students from a variety of locations developed ideas specifically for the company. As a result, they were rewarded with challenging and fresh perspectives that they can put to use in real campaigns. Best of all, they were created by their target demographic: students! While attending the contest probably isn’t possible for most stores, you could easily adapt the idea to your own campus by reaching out to your communications or marketing department and asking if they’d be interested in adding something similar to their curriculum. Read on to learn the details:

Read More


How To: Host a Live-Styling Event on Instagram to Drive Interaction

Department store chain Bloomingdale’s recently prompted consumers to help style blogger Danielle Bernstein for Fashion Week live on Instagram to encourage comments and participation with the retailer on the photo-sharing social media platform. Now, we’re showing you how you can hold a smaller-scale version of the event to generate just as much engagement. Check it out!

Read More


Transforming Customer Experience

One of the biggest trends shaping consumer purchase decisions in 2014 is customer experience (CX), or the sum of all experiences a customer has with a retailer over the duration of their relationship. In order to create a unique and effective customer experience, however, you need a strategy in place. Check out several rules you should follow when defining a policy and how it can help you build and retain business:

Read More


Hackers Don’t Discriminate: Small & Medium-Size Businesses Experience Data Breach

Many people assume that hackers only target large-scale, global or national companies, but, unfortunately, that is not the case. Recently data breaches in small and medium-size businesses have become rising occurrence and they rack up a monumental price tag in lost revenue.

Read More


Please Disregard Today’s Weekly Digest Email

Our apologies for the excess Foreword Online email today! Please disregard the Weekly Digest messages you received – we’re in the process of updating our servers to ensure you have …

Read More