College Store Stories

Auburn University Bookstore Fires up Fans with a Game Day Button Contest

The Auburn University Bookstore has a long-standing tradition of handing out buttons to football fans who visit the store on Saturday home games. Every set of buttons has a unique slogan, tailored to the individual game. However, coming up with new slogans every year became quite a challenge for the staff. See how involving their students keeps the tradition alive:

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Would a Customer Loyalty Program Work For Your Store?

The students who shop at your store may feel like a captive audience, but that doesn’t mean you should downplay their value as loyal customers. Why not reward them for their loyalty with a program that allows them to accumulate points towards a future purchase? Learn why this is such a valuable tool:

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College Stores Have the Edge With Millennial Marketing

Teen retailers need to go back to school – literally – and take a lesson from the one segment of retailing that is successfully winning over teen consumers: college and university stores. There are more than 3,000 stores serving US colleges, universities and schools, according to the National Association of College Stores, selling everything from textbooks to college-themed clothing, accessories and gift items – even skateboards. College stores create an individualized shopping experience that is unique to the university’s culture and brand – and to the kinds of students they attract. Find out what your store is doing right:

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Edinboro University Campus Bookstore Increases Social Reach by 642%

Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a …

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The Phoenix Bookstore Encourages Students to Treat Yo’ Self

Loyalty programs are one of the best ways to gain repeat business. However, the key to their success is ensuring students not only know about the program but also take advantage of it. In an effort to increase awareness of their program and the benefits it offers, The Phoenix Bookstore at University of Wisconsin – Green Bay recently held a Treat Yo’ Self Day. Check out how it worked:

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Pine State Home Delivery: Bringing Bookstores to the Age of “Now”

There are times when you see an item and are instantly transported back to a moment in the past. That’s what happened to MBS Rep Rob Heller when he spotted a Pine State Creamery truck; a sight he hadn’t see for decades. Now, he’s reflecting on how business has changed since days gone by, not just for the ice cream business, but for college stores as well. Take a look at some lessons you can apply to ensure your store never becomes a relic that sparks people to remember the old days:

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The Big Wheel 500 Brings Big Fun to the T.I.S College Bookstore

The T.I.S College Bookstore in Bloomington hosted their second annual Big Wheel 500 event on April 24th. The timing was deliberately aimed to coincide with the excitement of two other campus events, the Little 500, an annual bicycle race at the University, and “World’s Greatest College Weekend.” The bookstore had formerly been one of the exclusive ticket retailers for the Little 500, which was a terrific opportunity to promote their branded merchandise, as well as other items. Find out how it went:

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The Wildcat Bookstore Tells Students: Recycle, Reuse and Receive Some Cash!

The theme was all things green for the Wildcat Bookstore at West L.A. College on Earth Day this year. In keeping with the Earth Day mantra of “reduce, reuse, recycle,” the store coordinated a sidewalk sale, a buyback event and a recycling effort that encouraged students to donate books that weren’t eligible for buyback through OnePlanet Books. Check out how it worked:

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Let Me Take a Selfie: Teens Use Social Media to Announce College Decision

How does the “Me Generation” announce which college they’ll attend? With a selfie, of course. With deadlines for high school seniors to firm up their post-graduation plans quickly approaching, college acceptances are in the air for colleges. Excited future students are showing their college choice with pride by posting selfies on social media sites. Check out the trend for ideas on how your store can take advantage of it:

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EIU Bookstore Builds Excitement with Bracket Madness

Every quarter, EIU University Bookstore initiates a special promotion to highlight their Apple product line. This Spring, staff member Taylor Brandon wanted to create a unique way to not only showcase the store’s Apple merchandise, but also all of the other items they have in stock. After some brainstorming, she developed a seasonal promotion to generate awareness on their offerings by driving traffic. Check out how it worked:

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