College Store Stories

Will The Real Textbook Industry Disruptor Please Stand Up?

The content landscape looks to have been irreversibly improved for the college student. And, the reason behind that might surprise you. Everyone thinks that digital is the textbook industry’s game changer, but this authors thinks otherwise. Find out what he thinks is impacting the industry the most:

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WOU Bookstore Connects with Fans through Dr. Who Event

You never know what will strike a chord with your students, so sometimes the best place to start is with your staff. In fact, that’s what Western Oregon University Bookstore did with their most recent promotion. After realizing several employees shared an interest in the British TV show, Doctor Who, the staff decided to create a one-of-a-kind event in honor of the show’s upcoming anniversary. Check it out:

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Columbus State Community College Promotes Textbook Affordability

In recent years, the rising cost of textbooks has caught the attention of everyone from government agencies to the media. But, college stores have been taking action against the issue for years, ensuring they offer the lowest prices possible to their students. Columbus State Community College, located in Columbus, Ohio, has been at the forefront of the movement, doing all that they can to provide the best value; and they have faculty, students, administration and, of course, bookstore staff members, involved in the effort. Read about their Textbook Affordability initiatives and the creative video they created to promote them:

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GSU Store Increases On-Time Adoptions with Incentive

The best way to get students to buy textbooks in your store is to ensure that you have competitively priced titles. But, in order to achieve that goal, your store needs to receive timely adoptions from faculty members, so you can pursue the most cost effective options early. As a result, many stores are looking at new ways to communicate with their faculty about this important topic, and The University Store at Georgia Southern University in Statesboro, Georgia happens to be one of them. See what they did:

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You’re Invited: MBS Social Media Idea Swap

Join us for an interactive conversation where you can share your most successful social strategies and learn what’s working for others! Whether you’re just getting started with social media or already …

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Washington and Lee’s University Store Sees Social Media Increase from Halloween Spooktacular

It’s one of the scariest holidays we celebrate, but Halloween can turn out to be a sweet event for college stores who create promotions centered on the yearly event. This …

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College Stores Promote Breast Cancer Awareness

October is Breast Cancer Awareness month, and through “pink” efforts several college stores have generated attention for this worthy cause. Take a look at the unique promotions that Lorain County Community College Bookstore, Stevenson University Store, Iowa Western College Store and Kirkwood Bookstore implemented to raise awareness and funds:

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Behind-the-Scenes of Morehead State’s Face Off Contest

Earlier this week, we shared how Morehead State University Bookstore was able to reach students who aren’t often marketed to with the Fall 2013 Eagle Face-Off Student Makeup Competition. Now, we’re taking you behind-the-scenes of the competition, so you can see exactly what went into the competition and witness the impressive work of the student participants. Take a look:

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Chico State Wildcat Store Reveals Secret Behind Social Media Growth

The Chico State Wildcat Store is currently in the process of revitalizing their social media platforms. The store has had a social presence throughout the past couple years on sites including Facebook, Twitter, Instagram, Tumblr and Pinterest, but this Summer, their marketing began to really expand and flourish. What’s their secret? The Wildcat Store hired two new Marketing Assistants in June, Becca Pearl and Sierra Delorefice-Chicarino. See how the pair was able to significantly grow their fan base on each social network:

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Morehead State University Bookstore Generates Excitement with Unique Competition

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

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