College Store Stories

Time for CAMEX

MBS Rep Rob Heller reflects on what makes events like CAMEX so great and offers some insight on what we should all keep in mind during these important industry get togethers. Check out his perspective:

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UIC Bookstore Increases Online Textbook Reservations by 22%

With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item and saw a significant increase as a result. Check it out:

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Coker College Bookstore Increases Buyback by 59% with a Sweet Promotion

Students typically have a negative perception of their college bookstore, especially during buyback. So, anything you can do to enhance your image and drive traffic to this important event is essential to your success. Last semester, Emily Phillips, director of campus retail operations at Coker College Bookstore, found a way to accomplish both of these key tasks. Take a look at the unique promotion she implemented:

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3 Ways College Stores Are Using Visual Storytelling on Facebook

A picture is worth a thousand words – especially on social media. We searched Facebook to show you how college stores successfully achieve some of the visual storytelling tips that experts recommend to all retailers. Check it out!

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University of Minnesota Bookstores Grows Loyalty with Annual Rose Sale

Valentine’s Day is a perfect time to celebrate just how thankful you are for your students’ continued support. University of Minnesota Bookstores has found a way to do that successfully while building engagement and generating sales at the same time. In fact, the store has been using the same promotion for so long now that it’s become a part of campus culture, according to Kari Erpenbach, marketing manager. Learn how it works:

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The Co-op Store Gets Students Engaged with Buyback

During their most recent buyback, The Co-op Store wanted to offer students a fun way to engage with the store and to drive more traffic to their buyback. Their resulting promotion encouraged students to hunt around campus for special ‘Stache More Cash vouchers which could earn them extra buyback funds. Take a look at how it worked:

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Spreading the Love: College Stores Celebrate Valentine’s Day

We looked around Facebook and Twitter to give you a peek at how other college stores are celebrating Valentine’s Day! Chico State Wildcat Store We heart this idea! For 14 …

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February Marketing Plan – Revealed!

We’ve created customizable materials that make it easy to accomplish the two most important tasks regarding faculty relations: education and engagement. Our informational flyers explain everything from how to submit adoptions to the significance of course material decisions in basic terms that make them quick to read and easy to comprehend. Plus, you’ll find promotional materials you can use to invite faculty members into your store for interactive events such as an adoptions open house and thank you celebration. Take a look:

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College Stores Change Student Perception with Positive PR

Perception is everything. We all know that many students perceive the college store as being overpriced – even when that’s not the case. At the start of the semester, student-run and even local newspapers typically reinforce this sentiment with articles about the importance of shopping anywhere besides the on campus bookstore

To combat this misinformation, many stores are being proactive in generating positive press as the term begins. Take a look at the following article to see how Ali Sadeghi of University of Arkansas Bookstore was successful in conveying the benefits of his rental program over the competition.

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Help Improve Our Marketing Plans

As we enter a new year, we’re doing our best to better serve you. Our Marketing Plans are one of the many ways we try to make your job easier. Although we love coming up with original ideas, we want to make sure they’re ones that will really benefit you and your staff. So, we’re opening up the lines of communication and asking for your suggestions! So tell us: what topics would you like to see us focus more on in 2014? Are there any programs or processes that you need help promoting? Share your opinion in the comments section to help us further enhance our Marketing Plans!

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