College Store Stories

The Blue Colt Bookstore Switches Gears During Buyback

Buyback can be a tense time for everyone, so why not switch gears and make it a little more fun? The Blue Colt Bookstore did just that when they decided to offer their students a chance to win one of eight retro-styled bicycles, just for coming in and selling back their textbooks. Find out how they got the wheels spinning:

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Celebrating Dads

Whether you owe him your abiding love for baseball, or the fact that you can operate a motor vehicle in a semi-responsible fashion, your dad is undoubtedly a big part of who you are today. This Sunday, if you can, take the opportunity to let him know how much you appreciate everything he’s done for you over the years.

Here are some ways college stores are showing their Dad-ication:

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Univ. of Hawai‘i at Mānoa Bookstore Shows “HI Pride”

For the third year, the University of Hawai‘i at Mānoa Bookstore urged students to show their “HI Pride” with a student-designed T-shirt contest. Emily Benton, marketing specialist for University of Hawai‘i Bookstores, said that this year’s submissions trumped previous numbers with 34 separate entries. This was also the first year the contest was opened to the entire University of Hawai‘i System, which includes 10 campuses serviced by nine bookstores. Find out more:

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Swarthmore College Bookstore Redefines “Lab Partners”

Forget about “Bring Your Daughter to Work Day.” At Swarthmore College Bookstore, every day is “Bring Your Dogs to Work Day.” For the past eight years, Steve Levin, the store’s book manager, has brought his pair of black labs to work with him. The dogs provide stress relief and comfort to students, staff and faculty. They have become a fixture at the store, and one of the most popular attractions for visitors to the campus. Meet George and Molly:

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Auburn University Bookstore Fires up Fans with a Game Day Button Contest

The Auburn University Bookstore has a long-standing tradition of handing out buttons to football fans who visit the store on Saturday home games. Every set of buttons has a unique slogan, tailored to the individual game. However, coming up with new slogans every year became quite a challenge for the staff. See how involving their students keeps the tradition alive:

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Would a Customer Loyalty Program Work For Your Store?

The students who shop at your store may feel like a captive audience, but that doesn’t mean you should downplay their value as loyal customers. Why not reward them for their loyalty with a program that allows them to accumulate points towards a future purchase? Learn why this is such a valuable tool:

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College Stores Have the Edge With Millennial Marketing

Teen retailers need to go back to school – literally – and take a lesson from the one segment of retailing that is successfully winning over teen consumers: college and university stores. There are more than 3,000 stores serving US colleges, universities and schools, according to the National Association of College Stores, selling everything from textbooks to college-themed clothing, accessories and gift items – even skateboards. College stores create an individualized shopping experience that is unique to the university’s culture and brand – and to the kinds of students they attract. Find out what your store is doing right:

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Edinboro University Campus Bookstore Increases Social Reach by 642%

Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a …

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The Phoenix Bookstore Encourages Students to Treat Yo’ Self

Loyalty programs are one of the best ways to gain repeat business. However, the key to their success is ensuring students not only know about the program but also take advantage of it. In an effort to increase awareness of their program and the benefits it offers, The Phoenix Bookstore at University of Wisconsin – Green Bay recently held a Treat Yo’ Self Day. Check out how it worked:

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Pine State Home Delivery: Bringing Bookstores to the Age of “Now”

There are times when you see an item and are instantly transported back to a moment in the past. That’s what happened to MBS Rep Rob Heller when he spotted a Pine State Creamery truck; a sight he hadn’t see for decades. Now, he’s reflecting on how business has changed since days gone by, not just for the ice cream business, but for college stores as well. Take a look at some lessons you can apply to ensure your store never becomes a relic that sparks people to remember the old days:

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