College Store Stories

Colleges Find New Ways to Recruit Today’s Social Media Savvy High School Students

If you want to reach a high school student you have to go where they are – online. So local colleges are using videos, e-mails and personalized ads to recruit today’s media savvy teenagers. Their success will soon become evident as seniors decide this month where they will attend school this fall. Although these ideas are geared toward college admissions, your store can use similar strategies to interact with the incoming class once they’re on campus! Check it out:

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Final Four Creates Buzz for College Bookstores

The University of Wisconsin Badgers and the UConn Huskies battled it out for a coveted spot in the National Championship this weekend. Throughout their ride to the Final Four, each of their respective college bookstores was busy making sure fans were equipped for the next game with commemorative t-shirts for each round of the tournament and branded merchandise to boot. During the process, they each scored a considerable amount of buzz, with media outlets showcasing their fast response time to wins and a large amount of sales. Take a look at some of the positive press they each received:

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College Stores Celebrate St. Patrick’s Day

Students love holidays, so these special occasions present college stores with a unique opportunity to engage with their customers. Last week, several stores offered creative discounts, promotions and events in honor of St. Patrick’s Day. We hunted through Facebook to find five of our favorites to inspire you with new ideas for next year. Check it out!

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Smokin’ the Pig – Your Place at the Wantlisting Table

What do smoked pig and MBS’ used textbooks have in common? We’ll give you a hint – it’s a whole lot more than Show-Me BBQ Sauce! Check out another entertaining but educational blog from MBS Rep Rob Heller about how your store can get a huge helping of used books next term:

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WCC Bookstore Helps Make Textbooks More Affordable

When students think of their college bookstore, many simply see dollar signs, thinking only of the place they go to spend money on textbooks. So, as collegiate retailers, you have …

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Time for CAMEX

MBS Rep Rob Heller reflects on what makes events like CAMEX so great and offers some insight on what we should all keep in mind during these important industry get togethers. Check out his perspective:

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UIC Bookstore Increases Online Textbook Reservations by 22%

With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item and saw a significant increase as a result. Check it out:

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Coker College Bookstore Increases Buyback by 59% with a Sweet Promotion

Students typically have a negative perception of their college bookstore, especially during buyback. So, anything you can do to enhance your image and drive traffic to this important event is essential to your success. Last semester, Emily Phillips, director of campus retail operations at Coker College Bookstore, found a way to accomplish both of these key tasks. Take a look at the unique promotion she implemented:

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3 Ways College Stores Are Using Visual Storytelling on Facebook

A picture is worth a thousand words – especially on social media. We searched Facebook to show you how college stores successfully achieve some of the visual storytelling tips that experts recommend to all retailers. Check it out!

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University of Minnesota Bookstores Grows Loyalty with Annual Rose Sale

Valentine’s Day is a perfect time to celebrate just how thankful you are for your students’ continued support. University of Minnesota Bookstores has found a way to do that successfully while building engagement and generating sales at the same time. In fact, the store has been using the same promotion for so long now that it’s become a part of campus culture, according to Kari Erpenbach, marketing manager. Learn how it works:

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