College Store Stories

Edinboro University Campus Bookstore Increases Social Reach by 642%

Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a …

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The Phoenix Bookstore Encourages Students to Treat Yo’ Self

Loyalty programs are one of the best ways to gain repeat business. However, the key to their success is ensuring students not only know about the program but also take advantage of it. In an effort to increase awareness of their program and the benefits it offers, The Phoenix Bookstore at University of Wisconsin – Green Bay recently held a Treat Yo’ Self Day. Check out how it worked:

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Pine State Home Delivery: Bringing Bookstores to the Age of “Now”

There are times when you see an item and are instantly transported back to a moment in the past. That’s what happened to MBS Rep Rob Heller when he spotted a Pine State Creamery truck; a sight he hadn’t see for decades. Now, he’s reflecting on how business has changed since days gone by, not just for the ice cream business, but for college stores as well. Take a look at some lessons you can apply to ensure your store never becomes a relic that sparks people to remember the old days:

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The Big Wheel 500 Brings Big Fun to the T.I.S College Bookstore

The T.I.S College Bookstore in Bloomington hosted their second annual Big Wheel 500 event on April 24th. The timing was deliberately aimed to coincide with the excitement of two other campus events, the Little 500, an annual bicycle race at the University, and “World’s Greatest College Weekend.” The bookstore had formerly been one of the exclusive ticket retailers for the Little 500, which was a terrific opportunity to promote their branded merchandise, as well as other items. Find out how it went:

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The Wildcat Bookstore Tells Students: Recycle, Reuse and Receive Some Cash!

The theme was all things green for the Wildcat Bookstore at West L.A. College on Earth Day this year. In keeping with the Earth Day mantra of “reduce, reuse, recycle,” the store coordinated a sidewalk sale, a buyback event and a recycling effort that encouraged students to donate books that weren’t eligible for buyback through OnePlanet Books. Check out how it worked:

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Let Me Take a Selfie: Teens Use Social Media to Announce College Decision

How does the “Me Generation” announce which college they’ll attend? With a selfie, of course. With deadlines for high school seniors to firm up their post-graduation plans quickly approaching, college acceptances are in the air for colleges. Excited future students are showing their college choice with pride by posting selfies on social media sites. Check out the trend for ideas on how your store can take advantage of it:

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EIU Bookstore Builds Excitement with Bracket Madness

Every quarter, EIU University Bookstore initiates a special promotion to highlight their Apple product line. This Spring, staff member Taylor Brandon wanted to create a unique way to not only showcase the store’s Apple merchandise, but also all of the other items they have in stock. After some brainstorming, she developed a seasonal promotion to generate awareness on their offerings by driving traffic. Check out how it worked:

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Tales of Inventory Control: Baby Ducks Die Easy

Years ago, MBS Representative Rob Heller found himself in a predicament: as his two sons prepared to take Easter photos with live animals, there was a series of mishaps that has stuck with him to this day. Looking back, Rob can now laugh and relate this entertaining experience to issues every college store faces with inventory control. Read on to see what the two have in common:

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Make Buyback an Event

Students often have mixed feelings about buyback. They hear all sorts of things from their friends about buyback, and their peers often pass on incorrect information simply because they don’t understand how buyback works. Students worry they won’t get a lot back for their books. They don’t know why some books get rejected. They imagine long lines. Maybe they heard about grumpy buyback buyers. The best way to win over your customer is to make buyback easy and fun. Make buyback an event for students! Find out how:

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University of Pittsburgh – Greensburg Gets Festive with a Mardi Gras Grad Fair

Graduation is an exciting time for students and a great opportunity for college stores to connect with them one last time to establish a lasting relationship with future alumni. That’s why it’s so important to send them off in style and make them feel like a valued customer. University of Pittsburgh – Greensburg Bookstore was able to accomplish this important endeavor with their annual Graduation Fair. This year, the event happened to fall around Mardi Gras, so they decided to host it on Fat Tuesday and build their theme around the holiday. See how it worked:

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