Social Media

How to Use Social Media to Market to College Students

It’s well known that college students are one of the most active demographics on social media, and maximizing your reach on those platforms can make a huge difference to your store. Here are a few pointers:

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Social Media Tips That Work — and You Probably Aren’t Using

Everyone knows social media is a great way to get connected with your audience, but not everyone uses it in the most effective ways. Here are great ways to improve engagement with students that not everybody uses, but everybody should. For more:

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Marketing Mistakes to Avoid on Social Media

Most articles that discuss marketing on social media sites discuss ideas that you should implement to help grow your online presence. But just as important is knowing what mistakes your store should avoid. Learn more:

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Is Social Media a Good Fit for Your Store?

Think that only certain industries can find success through social media? Think again! The myth that only some types of businesses need to be active in social media is overdue to be busted. Find out how— and why— building your online presence can pay off for your store. Read more:

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Hashtags Help Create Hype

Hashtags can serve a lot of roles on Twitter and other social media platforms — whether it’s the punchline to a joke or a way to track a favorite sports team. But it’s also a great way to create hype about an upcoming event or program, and retailers can make use of them to both get people talking and boost attendance. See more:

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Pointers for Posting to Get More Clicks

Interacting with your fans and followers online is a great way to expand your store’s network and increase your potential customer base. Every time you post, on whichever social media platform you use, it’s a new opportunity to attract some attention. How do you make sure your message is clear? Read on:

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Share and Be Shared

What’s the best way to thank someone for online support? Reciprocity! When you get an online shoutout, whether it’s on Facebook, Twitter, Pinterest or any other platform, make an effort to return the favor. Your generosity will be rewarded. Read on for some suggestions:

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Why Pictures Get the Point Across

Businesses understand that consumer reviews are integral to online shopping, but as social and mobile have evolved, the way opinion and experiences are shared have become multidimensional. Word-of-mouth is no longer just about words. Photos are an integral part of the social media experience and have raised the stakes for how the word-of-mouth spreads. To capitalize on the potential of photos, here are four easy tips to get started:

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Marketing to Millennials: What Works?

Millennials are the college retailer’s target market—so how do you market to them successfully? This diverse group already has a reputation for being too savvy to be sentimental and entirely immune to more traditional methods of advertising engagement. Recently, a panel was held specifically to discuss the media habits of this influential generation and to help shed some light on the subject. Here are some of the highlights from the discussion:

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3 Easy Tips to Take the Hassle out of Hashtags

When does a hashtag help you? More importantly, how can overusing it restrict your visibility? It can be difficult to figure out how liberally you should use this powerful little character. Read on for some useful tips to help the hashtag work for you:

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