Social Media

Winning Fans and Followers

“How to Win Friends and Influence People” by Dale Carnegie has sold 15 million copies worldwide since its publication in 1936. Despite the fact that it’s been in print for over 70 years, many of Carnegie’s recommendations remain entirely relevant today. How do Carnegie’s tenets apply in an internet-driven age? Read on to find out:

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Bigger Isn’t Always Better When Posting

Is there an overall rule to what length a post should be? The 140 character limit for Twitter may seem like a clear guideline, but does it mean you should aim for as close to the max as possible? The answer may surprise you:

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10 Social Media Tips for 2014 and Beyond

You probably have an account on at least one social media platform by this point– but are you optimizing your output? Here are some basic rules for exercising your social media muscles in the most effective way possible:

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Why Customer Feedback Is a Pot of Gold

No one relishes reading negative reviews about their business or employees. However, encouraging comments and paying attention to them is a vital part of improving your retail strategy. By addressing the areas that need work, and responding to customer’s concerns in a timely fashion, you will present your store as willing to engage in a two-way conversation. Find out why this is so important:

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4 Important Actions for Twitter’s New Profile Design

Twitter’s redesigned profile pages are available to anyone who pushes a button to pull the trigger. Their new look is reminiscent of Facebook with a newly dominant top-third banner and left-side headshot overlooking a three-column spread. That means your store needs to make some big changes to your page. Check out how to prepare:

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10 Vital Mobile Marketing Facts and Statistics For 2014

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Take a look at some other staggering statistics that prove why you need a mobile presence:

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Using SnapChat to Target the College Demographic

Along with its original fast-paced model—where messages sent to the desired participants, once opened, self-destruct in a matter of seconds—Snapchat launched their “My Story” feature, allowing users to promote a message universally to all of their followers over a 24-hour period. The addition has proved positive for creative marketers interested in using this app for promotional purposes. Check out some marketing strategies that allow your store to use Snapchat to connect with college students:

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Every Day is a Holiday

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Check out three upcoming dates your store can take advantage of:

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Colleges Find New Ways to Recruit Today’s Social Media Savvy High School Students

If you want to reach a high school student you have to go where they are – online. So local colleges are using videos, e-mails and personalized ads to recruit today’s media savvy teenagers. Their success will soon become evident as seniors decide this month where they will attend school this fall. Although these ideas are geared toward college admissions, your store can use similar strategies to interact with the incoming class once they’re on campus! Check it out:

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Telling a Story with Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way. Some early-adopting brands are already experimenting with the ability to share more photos and effectively pack their tweets with more content. Check out an example for inspiration on how you can use this new feature:

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