Social Media

Social Media: Lessons From the ALS “Ice Bucket Challenge”

If you have any social media presence at all, particularly on Facebook or Instagram, over the past few weeks you have probably noticed a daily influx of video posts in your timeline of people dumping buckets of ice and water over their heads. This viral phenomenon is the “Ice Bucket Challenge,” which is being taken on by growing numbers of men, women, and children to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Read more:

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Quick and Easy Tips to Measure Social Media ROI

Don’t be in the dark any longer. Find out how well your social marketing strategies are working with these simple tips to measure social media return of investment:

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Smarter Social Media Marketing

By now, you should know how important it is to have an online presence. But how can you make it even better? Here are a few tips to make your social media marketing smarter than ever.

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How to Improve Your Digital Marketing

Digital marketing can be a challenge. Here are a few simple tips to make sure it’s as easy as possible. Read more:

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Get the Most from Your Content Marketing

Content marketing can help expand your customer base. Read more:

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Quick Tips for Running Social Media Contests

With summer ending and the school year just around the corner, now may be the perfect time to hold a contest! If you want to guarantee great results without any unnecessary headaches, you’ll want to make sure that you follow all of the rules for each platform. Find out what you need to know:

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Social Media Tips You Cannot Afford to Ignore

Are you looking for a way to improve your social media presence? Being accessible through social media is becoming an increasingly crucial part of marketing, and business2community.com has some tips to help you improve your profiles! Read more:

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Need to Rethink Your Facebook Strategy?

Have you been slacking off when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You’re not alone. Read more:

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A Video is Worth a Million Words

On the “a picture is worth a thousand words” scale, where does video rank? Well, according to Dr. James McQuivey of Forrester Research, just one minute of video is worth about 1.8 million words. How can you use video to connect with your customers? Here are a few examples from other college stores:

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How to Use Social Media to Market to College Students

It’s well known that college students are one of the most active demographics on social media, and maximizing your reach on those platforms can make a huge difference to your store. Here are a few pointers:

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