Social Media

Every Day is a Holiday

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Check out three upcoming dates your store can take advantage of:

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Colleges Find New Ways to Recruit Today’s Social Media Savvy High School Students

If you want to reach a high school student you have to go where they are – online. So local colleges are using videos, e-mails and personalized ads to recruit today’s media savvy teenagers. Their success will soon become evident as seniors decide this month where they will attend school this fall. Although these ideas are geared toward college admissions, your store can use similar strategies to interact with the incoming class once they’re on campus! Check it out:

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Telling a Story with Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way. Some early-adopting brands are already experimenting with the ability to share more photos and effectively pack their tweets with more content. Check out an example for inspiration on how you can use this new feature:

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Meet the Millennials: How to Connect with Your Target Audience

The challenge for any brand is to determine what is relevant for the Millennial audience. There are 79 million Millennials in the United States that have different tastes, desires and goals. Trying to find the commonalities may be difficult, but there are some underlying themes that can be leveraged. Explore the core beliefs, trends and interests that define this generation to gain insight on how to better connect with them:

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Social Snapping: How Brands are Embracing SnapChat

Photo messaging application Snapchat has becoming a growing force with brands. Combined with the rapid advancement of mobile technology, the continuous growth of app updates such as stories and text editing features are giving brands more opportunity and creative room to develop engaging campaigns. From hosting giveaways to providing behind-the-scenes footage, here are a few brands that are making their mark as social snappers and how you can use their ideas in your store:

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Facebook Revamps Pages

Facebook has announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they’re looking for. The new design, which is set to start rolling out in the near future, simplifies navigation and readability, making your job easier. Take a look at all the details:

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The Pinterest Metrics Every Brand Should Track

It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy. Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales. Take a look at how you can measure this information using key Pinterest analytics:

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A New Way to Keep Tabs on Competitors

Finding the time to complete daily tasks can sometimes be a challenge. So how do you manage those other important functions such as scouting the competition? Let others do it for you! Take a look at a new app that makes it easy to keep an eye on what the bookstore down the street is doing this week:

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Increase Facebook Reach with One Easy Step

Facebook’s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook’s News Feed algorithm means brands will have greater reach than ever. Find out how you can take advantage of this new feature in one easy step:

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Instagram Could Equal Insta-Money for Retailers

Instagram users are overwhelmingly young, wealthy and female, according to a recent study. About 58 percent use the service every day, which means the service is growing faster than any other major mobile app or social network, including Twitter and YouTube. And, most important for Instagram’s future revenue potential, hundreds of the world’s top brands are using Instagram to generate a lot of interest — and presumably, sales — from users. See how your store can take advantage of Instagram’s captive audience by employing some of the same strategies:

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