Social Media

Social Media Idea Swap Recap

We recently hosted our first Social Media Idea Swap, an interactive call where college stores of all sizes could share their most successful ideas! If you missed it, here’s your chance to catch up on all the good information. Watch it here:

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How To Hang Onto Every Fan And Follower

By now, most small business owners understand that they can’t afford to ignore this important marketing channel. But once you’ve built up a fan base of social media followers, the often-ignored dilemma is, how do you keep them?

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Social Media Idea Swap: Last Call to Register

There’s still time to register! The Social Media Idea Swap kicks off this Thursday, November 14 at 12:00 CST. Three moderators from college stores will start the session by telling …

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Hashtag Strategies To Boost Brand Awareness

Hashtags aren’t just for Twitter. They’re now used across the social networks, including Facebook, Google+ and Instagram. Used correctly, hashtags can be a powerful tool for enhancing brand awareness and engaging online audiences. Don’t know where to start? Try these strategies.

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How Twitter’s New Image Feed Impacts E-Commerce

Now dotting streams full of 140-character updates, users will see images in their feed without having to click links that redirect to Twitpic, Instagram, and other photo platforms. This new photo-laden feed can also be a powerful tool for savvy retailers who currently use social media to drive e-commerce sales. Find out how:

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Easy Ideas for Facebook Engagement

Thinking of creative ways to get students to interact on Facebook isn’t easy. So, we’ve compiled a list of quick strategies you can implement to encourage fan and follower engagement. Check it out:

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Use Facebook to Monitor the Competition

In our close-knit industry, it’s important to take a look at what other stores are doing in order to benchmark your own success and source new ideas. Facebook is currently testing a new way that you can do just that. With the new Pages to Watch feature, page owners can keep tabs on competing pages. See how it works:

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Newest 2013 Social Media Trends Identified

Global Market Research provider Mintel has identified new trends in online consumer marketplace behavior gleaned from high-level research into the strategies employed by Fortune 500 companies across the US. While these strategies are implemented by big brands, there’s no reason you can’t apply their ideas to your own store. Take a look:

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Pinterest Announces Promoted Pins

Pinterest announces it’s going to begin experimenting with paid advertising on it’s popular platform. Take a look at what that means for retailers as well as users:

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UMBC Bookstore Boosts Twitter Following with Friday the 13th Contest

Friday the 13th gets a bad rap as being an unlucky day. But, that wasn’t the case at the University of Maryland – Baltimore County this year. Students had the opportunity to compete in a Twitter-based scavenger hunt; a search that led two very lucky winners to a secret location where they were awarded a special prize. Check out the exciting results:

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