Social Media

How to Generate Leads on Social Media

Getting more people to follow what you’re doing on social media can pay big dividends for your store. So what are some ways you can get more leads on social media? Come find out:

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Goal-Setting for Social Media

How are you going to turn your social media platforms into exactly what you want without setting any goals? You’re not, of course, which is precisely why we’ve found these seven great goal-setting strategies to help you meet your social media potential.

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#PickingBetterHashtags

It’s not just a punchline in a Millennial’s joke: the hashtag lets your store be part of the conversation and pay attention to who’s saying what about you. But writing them can be hard.

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How to Write a Great Social Media Headline

Writing a great headline is critical to grabbing your reader’s attention, especially on social media. So what’s the best strategy for creating great headlines? Come find out:

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How to Run a Social Media Campaign from Beginning to End

It could be a contest, a secret sale, a scavenger hunt or just a simple product promotion. Whatever it is, social media campaigns can be daunting. Find out how to overcome the jitters and hold a stellar campaign inside:

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How Does Pinterest Compare to Other Social Networks?

Pinterest is often the forgotten social network when it comes to your business communicating with customers. But it might be time for that to change. Find out how:

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5 Instagram Marketing Tips

When it comes to marketing to your students, Instagram may actually be one of the best tools in your social media arsenal. It’s popular with college students, it’s easy to make a big impression with little effort and the images you create lend themselves well to re-purposing on other channels. Here are a few tips to help you maximize your IG impact:

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Why Your Store Should Focus on Instagram This Year

Learn from the experts why retailers should make Instagram part of their social media strategy in 2015:

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How Listening on Social Media Gets You Leads

Are you keeping an eye on what your customers are saying on social media? If not, we have a few tips that will help turn those customer discussions into sales.

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Why Pinterest is Perfect for Small Businesses

With 66 million monthly users, Pinterest is a platform to seriously consider when it comes to reaching your students and the rest of your community. Here are a few reasons why Pinterest makes sense for small businesses (and college stores!):

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