Social Media

In UMBC Bookstore Twitter Contests, Everyone Wins

Interacting with your customers online is more important than ever — and especially for college stores, where you can reach the majority of your audience at any time on Twitter, Facebook and other platforms. Find out how the UMBC Bookstore gets new followers every day with a mix of plenty of fun contests and frequent interaction:

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How to Add a CTA Button to Your Facebook Page

Is your store taking advantage of Facebook’s new call to action button? It could be the reason you get your next customer! Check out how to set it up:

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Start Your Own Instagram Hashtag

Continuing to expand your social media efforts beyond Facebook and Twitter is an important step for most stores, especially those with large followings. The first place you then need to …

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3 Social Media Hearing Aids You Can’t Listen Without

You hear a lot about “social listening,” or paying attention to what people are saying about your store, your brand or your merchandise and reacting accordingly. Check out some tools that can make it easier:

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What is Meerkat?

A new app called Meerkat has been the most talked about thing in social media this week. So what is it and how does it work?

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Fun Holidays to Celebrate on Social Media

Dr. Seuss Day has came and went, but what are some other fun and unusual holidays that your store can celebrate? We’ve got a few suggestions:

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Easy Ways For Your Store to Use Pinterest

Want to start pinning for your store, but don’t know where to start? Well, you’re in luck! We’ve rounded up a few examples from other college stores to give you some inspiration. Check it out:

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Social Media Posting Benchmarks

Comparing your store to every other business on social media may not be as helpful as you’d think. Instead, you need to be looking at how you stack up against other education or retail accounts. So how can you do that? Come inside and find out:

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How to Generate Leads on Social Media

Getting more people to follow what you’re doing on social media can pay big dividends for your store. So what are some ways you can get more leads on social media? Come find out:

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Goal-Setting for Social Media

How are you going to turn your social media platforms into exactly what you want without setting any goals? You’re not, of course, which is precisely why we’ve found these seven great goal-setting strategies to help you meet your social media potential.

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