Social Media

10 Vital Mobile Marketing Facts and Statistics For 2014

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Take a look at some other staggering statistics that prove why you need a mobile presence:

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Using SnapChat to Target the College Demographic

Along with its original fast-paced model—where messages sent to the desired participants, once opened, self-destruct in a matter of seconds—Snapchat launched their “My Story” feature, allowing users to promote a message universally to all of their followers over a 24-hour period. The addition has proved positive for creative marketers interested in using this app for promotional purposes. Check out some marketing strategies that allow your store to use Snapchat to connect with college students:

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Every Day is a Holiday

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Check out three upcoming dates your store can take advantage of:

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Colleges Find New Ways to Recruit Today’s Social Media Savvy High School Students

If you want to reach a high school student you have to go where they are – online. So local colleges are using videos, e-mails and personalized ads to recruit today’s media savvy teenagers. Their success will soon become evident as seniors decide this month where they will attend school this fall. Although these ideas are geared toward college admissions, your store can use similar strategies to interact with the incoming class once they’re on campus! Check it out:

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Telling a Story with Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way. Some early-adopting brands are already experimenting with the ability to share more photos and effectively pack their tweets with more content. Check out an example for inspiration on how you can use this new feature:

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Meet the Millennials: How to Connect with Your Target Audience

The challenge for any brand is to determine what is relevant for the Millennial audience. There are 79 million Millennials in the United States that have different tastes, desires and goals. Trying to find the commonalities may be difficult, but there are some underlying themes that can be leveraged. Explore the core beliefs, trends and interests that define this generation to gain insight on how to better connect with them:

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Social Snapping: How Brands are Embracing SnapChat

Photo messaging application Snapchat has becoming a growing force with brands. Combined with the rapid advancement of mobile technology, the continuous growth of app updates such as stories and text editing features are giving brands more opportunity and creative room to develop engaging campaigns. From hosting giveaways to providing behind-the-scenes footage, here are a few brands that are making their mark as social snappers and how you can use their ideas in your store:

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Facebook Revamps Pages

Facebook has announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they’re looking for. The new design, which is set to start rolling out in the near future, simplifies navigation and readability, making your job easier. Take a look at all the details:

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The Pinterest Metrics Every Brand Should Track

It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy. Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales. Take a look at how you can measure this information using key Pinterest analytics:

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A New Way to Keep Tabs on Competitors

Finding the time to complete daily tasks can sometimes be a challenge. So how do you manage those other important functions such as scouting the competition? Let others do it for you! Take a look at a new app that makes it easy to keep an eye on what the bookstore down the street is doing this week:

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