Archives for January 2012

How to Use SEO to Your Store’s Advantage

The following article is an excerpt of information compiled from The Beginner’s Guide to Search Engine Optimization (SEO) by SEOMOZ. The in-depth tutorial covers everything you need to know about …

Read More


Kutztown University Student Bookstore Enhances Their Image with New Rush Promotion

Dedicated to offering affordable course materials, Kutztown University Student Bookstore gives away free textbooks each semester. But, to keep it fun for students, they find a new way to present …

Read More


Expand Your Sales Opportunities with Mobile Technology

The following excerpt, from the article Serve Customers Anywhere, was written by M.V. Greene for NRF’s STORES magazine. View the full article. Sidewalk sales were a staple of retail in …

Read More


Should Retailers Respond to Social Media Complaints?

This article offers great advice to keep in mind as your store enters textbook rush. Your store will likely receive the most complaints during this busy time of the year, …

Read More


Celebrate The Value of Printed Books on World Book Night

Designed to spread a love of reading and books, World Book Night originally started in the U.K. and will also be celebrated in the U.S. this year on April 23, …

Read More


Gain Student Feedback with a Focus Group

When you’re testing new business ideas, a focus group can provide valuable insight into your target market. Focus groups gather participants in one room, where they are asked questions at …

Read More


5 Digital Retail Trends to Watch in the Next 5 Years

The following article was written Megan Conniff for the NRF sponsored site, Retail’s Big Blog. View the full article. True to form, Mitch Joel, President of Twist Image and Author …

Read More


Understanding the Updated Google Analytics

The following excerpt is from the article, How to Get the Most Out of Google Analytics, and was written by Meghan Peters for Mashable.com. View the full article. Google Analytics has …

Read More


How To Create Newsfeed-Worthy Facebook Content

The following excerpt, from the article, How to create News Feed-worthy Facebook content, was written by Chelsea Hejny, social media writer at ShortStack, for SmartBlog on Social Media and gives …

Read More


Recognizing and Preventing Hidden Loss in Retail

The following article, Recognizing and Preventing Hidden Loss, was written Andrew Wren, chief executive officer of Wren Solutions, a loss-prevention technology provider helping leading retailers reduce loss and increase profits. …

Read More