Foreword Online

Ideas, information and industry news for collegiate retailers



Under the Influence: Social Media Takeovers

Posted by Liz Schulte on 4/28/17 5:30 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?

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MBS Systems Training Spring Forums Hosts 19 Schools for In-depth Learning Session

Posted by Jason Smallheer on 4/27/17 5:30 AM

The MBS Systems Training Spring Forums was held at MBS Textbook Exchange in Columbia, Missouri, April 18-20. More than 30 attendees from 19 schools learned from the MBS Systems experts about Arc, inSite, security enhancements, networked with peers and discovered how to make the most of their MBS System. This year’s forums attracted guests from Rhode Island to California, Oregon, and points in between.

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Should Cybersecurity Be Shared With Your Customers?

Posted by Liz Schulte on 4/26/17 5:30 AM

Traditionally in business, cybersecurity is something that happens in the background and with the hope the customer never notices it is there. The steps a company or institution takes to protect those who use their sites have been hidden from plain view. However, the ongoing publicity surrounding high-profile security breaches have made consumers want reassurance that their information will be secure with your business.

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Career Matters

Posted by Lori Reese on 4/25/17 5:30 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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Lycoming College Partnership Better Serves a Diverse Student Body

Posted by Lori Reese on 4/24/17 5:30 AM

For Lycoming College’s bookstore director Tricia Bausinger, the recent decision to partner with MBS Direct is more than an opportunity to inject new life into a business. It’s a chance to offer better service to a rapidly-changing student body. 

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Twitter Is Dead?

Posted by Liz Schulte on 4/21/17 5:30 AM

As an author, social media is a passion for me. It is the most direct connection I have to my readers. Because of that, I am widely available across many of the platforms and often wax poetic about the good old days of many of the sites. Remember when throwing a sheep at someone on Facebook was a gesture of friendship? Remember when people used to talk on Twitter?

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The Places to Be

Posted by Lori Reese on 4/20/17 5:30 AM

It’s got to be cool. It can’t be too generic. It’s got to be ultra-convenient, and, most of all, today’s college store must speak directly to the peculiar needs, tastes and lifestyle of today’s diverse student body.

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Three Ways to Connect With Students

Posted by Liz Schulte on 4/19/17 5:30 AM

Text messaging, email, website, phone, mail, apps, chat, social media, advertisements, in the age of information communication shouldn’t be difficult. The many options for how we speak with one another haven’t made communication simpler. Instead, they have created a cloud of noise that is difficult to maneuver through. How can you ensure your message reaches your specific audience?

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The Top Five College Store Complaints and How to Fix Them

Posted by Liz Schulte on 4/18/17 5:30 AM

Finding ways to improve your store’s customer service is a matter of survival. Customer experience is a trendy buzzword in retail: it is a critical shift in perspective. Young consumers are abandoning brand loyalty, letting their individual experiences direct where they will spend their time and money. That decision comes down to their experience with your store, whether in-person or online.  

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The Ichabod Shop “Memes” Business; Get Adoptions In

Posted by Jason Smallheer on 4/17/17 5:30 AM

The Ichabod Shop at Washburn University in Topeka, Kansas, has found a way to make faculty aware of the deadline for course material adoptions, open the door for more conversations and be the “person” departments want to hear from daily.

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