Foreword Online

Ideas, information and industry news for collegiate retailers



The Unexpected Longevity of Print

Posted by Lori Reese on 8/18/17 5:30 AM

When the iPad® first appeared in 2010, I was among those who believed print texts were going the way of vinyl. Print might fulfill the longings of future collectors and fetishists, I thought, but for those of us whose profession relied on books, the practical attractions of a digital library would trump any sentimental attachment to the gleam of a paperback spine.

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Join the Adventure: MBS Systems Free Training Fall Forums

Posted by Lori Reese on 8/17/17 5:30 AM

Journey to MBS Systems Training 2017 Fall Forums. Join us on your choice of dates: Oct. 3-5 or Oct. 31-Nov. 2. Courses are free.

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Colleges in Crisis

Posted by Liz Schulte on 8/16/17 5:30 AM

Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and how do they affect the college store? 

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Innovate Customer Experience Without Breaking the Budget

Posted by Liz Schulte on 8/15/17 5:30 AM

Improving the customer experience doesn’t have to include investing money on a store redesign or flashy events. In fact, there is a fairly easy solution. Customers want shopping to be easier. Sometimes, shoppers simply want to get in and out of the store as quickly as possible.

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Turning the Spotlight on You

Posted by Liz Schulte on 8/14/17 5:30 AM

What do you do to set your store apart and connect with students? Do you have an annual event everyone looks forward to attending? Has your store hosted an event that went over really well with students? We would love to share your story with our readers!

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Loyalty Matters: How to Maximize Your Rewards Program

Posted by Lori Reese on 8/11/17 5:30 AM

Faith, devotion, loyalty: College stores need more than foot traffic. They need to take centerstage as a customers’ one-stop-shop for campus necessities. Rewards programs have become one of the most common ways retailers seek to inspire fidelity in consumers, but how well do they work?

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Don’t Miss All That Foreword Online Has to Offer

Posted by Liz Schulte on 8/10/17 5:30 AM

Foreword Online shares a new post daily to help you stay a step ahead. We cover the topics important to college stores ranging from monthly marketing plans with promotional materials included to posts that highlight other college stores and what they do to set themselves apart. Striving to bring you the latest in retail news, ideas and developments, we would like to hear from you about what topics you would like to read more about.

Check out some posts you might have missed below.

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Why Not Laundry? Bookstores Can Cater to a Need of All Students

Posted by Connor Wiemann on 8/9/17 5:30 AM

One rainy Tuesday morning I was late for class. I leapt out of bed and rushed to the shower. As I lathered in shampoo and conditioner, the realization hit me — I had no clean underwear.

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Augmented Reality in Retail

Posted by Liz Schulte on 8/8/17 5:30 AM

You walk into a clothing store, but instead of racks of clothing in various sizes, there is only one piece of each product carefully displayed with holographic touchscreens next to each item that allow you to see the shirt, dress, jeans from all angles, in different colors and styles. With a few taps on the screen your selection will be made. Inside the dressing room, you open the wardrobe and your clothing is waiting for you, along with another screen where you can easily change sizes or colors. Again, the clothing you select appears in the closet like magic.

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Menlo College Campus Store Completes Long-awaited Renovation, Thanks to Marketing Students

Posted by Dean Asher on 8/7/17 5:30 AM

If college store directors across the country wrote a wish list of their wildest desires, a large-scale remodel or renovation would probably be near the top of every list. Unfortunately, running a college retail operation can be a costly endeavor for a smaller school. That's why Menlo College Campus Store Manager Charlene Krakowsky thought a remodel was out of the question for her store, until she turned to an unlikely source for help.

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