Archives for Back-to-school trends

UAA Campus Bookstore Combats Back-to-School Competition

Every year, University of Alaska Anchorage students are shuttled from the campus dorms to a local retailer to buy school supplies. That tradition, however, has always presented a bit of a problem for the campus bookstore, which sells many of the same items that students pick up on the trip, at better prices. Learn about the fun event they created to regain back-to-school business:

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TCTC Campus Store Shows Its Fun Side with Fall Frenzy

College stores are always looking for new ways to connect with their students. For TCTC Campus Store, inspiration is often found in popular culture. For example, their latest initiative, Fall Frenzy, brings customers into the store for a series of in-store events that are based on current trends and correspond to each day of the week. Best of all, it cost very little to implement! Check it out:

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Retailers Cash in as Students Get Picky About Dorm Rooms

Learn about the growing popularity of high-end dorm decor, a trend which could prove profitable for college stores willing to carry the pricey merchandise.

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NRF Predicts Cautious Back-to-School Shopper

The following excerpt is from an article written by Sarah Mahoney, retail industry reporter for MediaPost’s “Marketing Daily.” View the full article for more information on customer confidence levels.

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College Bookstores Go Beyond the Basics with Trendy Products

College Bookstores offerings are evolving to include some unexpected items. Check out what trendy products are hitting shelves:

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Electronics Retailers Now Targeting the Back-to-College Crowd

The following article was written by Dhanya Skariachan and Brad Dorfman and published in the Orlando Sentinel. Your store may find a few extra competitors on campus this fall. Check …

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2012 Back-to-School Budget Predictions

To further examine how the state of the U.S. economy will impact Americans’ back-to-school and back-to-college spending plans, we reached out to our friends at BIGinsight for their, well…insights. See what they had to say:

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Wichita State University Bookstore Saves Time and Effort with Non-Serialized Rental

With upfront savings on their minds, students across the country are demanding textbook rental. But, many college stores are hesitant to offer the option because of the extra labor and …

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Top Back-to-School Trends

It’s that time of the year again! Students are preparing to head back to college, and the National Retail Federation has compiled a list of consumer trends to help retailers …

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Social Media Series: Back-to-School Shopping Means Smartphones and Social Networks

The following informative article offers a great perspective on upcoming trends that apply to this year’s fall rush. The information was published on InternetRetailer.com and was written by Thad Rueter, …

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