Archives for crowdsourcing

Dakota State University Bookstore Triples Sales with Unique Event

Ben Jastorff, new manager of Trojan Center Bookstore at Dakota State University, wanted to clear out old inventory to make room for the updated apparel he ordered. So, he created a Pawn Stars Sale, based on the History Channel’s hit TV show, where students could negotiate the prices on store merchandise. The sale was a huge success – check out how it worked:

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WOU Bookstore Connects with Fans through Dr. Who Event

You never know what will strike a chord with your students, so sometimes the best place to start is with your staff. In fact, that’s what Western Oregon University Bookstore did with their most recent promotion. After realizing several employees shared an interest in the British TV show, Doctor Who, the staff decided to create a one-of-a-kind event in honor of the show’s upcoming anniversary. Check it out:

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Easy Ideas for Facebook Engagement

Thinking of creative ways to get students to interact on Facebook isn’t easy. So, we’ve compiled a list of quick strategies you can implement to encourage fan and follower engagement. Check it out:

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Bizarre Ways to Build Raving Fans

The following excerpt is from an article written by Mike Michalowicz, CEO of Provendus Group, and published on AMEX’s Open Forum. Michalowicz suggests unique, but effective, ways to grab your customers’ attention and build …

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Crowdsourcing is a Success at Panola College Store

Social media is opening the lines of communication between business and consumer and allowing for a whole new form of interaction. So, it’s no surprise that crowdsourcing, or soliciting feedback from a group of people to solve a problem or develop an idea, is taking off like wildfire in the world of retail. Read up on how Panola College has used crowdsourcing to increase sales and move inventory:

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Creative Ways to Connect With Customers on Facebook

The following excerpt, from the article 8 Creative Ways to Connect With Customers on Facebook, was written by Scott Gerber, founder of Young Entrepreneur Council, and published on Mashable.com. Below, we’ve chosen four suggestions that …

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What Are Customers Saying About You on Social Media?

The following excerpt is from an article written by Sarah Johnson and published on Intuit. Johnson offers helpful tips on how to keep tabs on what your customers are saying …

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Dixie State University Campus Store Plays Cupid with a Cutest Couple Contest

Creating a social media page is simple enough, but getting your customers to engage with it can be no easy task. That’s why Dixie State University Campus Store continually looks for …

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The Power of Crowdsourcing in Retail

The following excerpt is from the article, My Starbucks Ideas Boost Customer Loyalty, Profits, and Employee Engagement That U.S. Restaurant Chains Can’t Afford to Ignore, and was written by Barbara …

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Common Social Media Mistakes Your Store Should Correct

The following social media mistakes often translate into missed opportunties for businesses. Take a look at Mashable Contributor Riley Gibson’s suggestions on how to overcome them from the article, 5 …

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