Archives for location based technology

The Power of Location: Why Foursquare Should Be Part of Your Digital Marketing Strategy

With students on the go more than ever, location-based marketing is an easy and effective way for your store to connect. In the following excerpt, from an article written by …

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SCVNGR Coming to Symposium 2011!

As the latest addition in location-based social gaming applications, SCVNGR is a great way for college stores to connect with their students. The premise is simple; just go places, do …

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Location-Based Applications Establish Loyalty

The following excerpt, from the article “ Topshop Targets Student Shoppers with SCVNGR Campaign,” was written by Lauren Indvik, associate editor of marketing and media for Mashable.com. UK-based retailer Topshop …

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Has Your Store “Checked-In” to Location-Based Technology?

With a generation of students who are more plugged in to technology than ever before, bookstores across the country are turning to new and innovative alternatives in their marketing strategies.  …

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