Archives for mobile commerce

10 Vital Mobile Marketing Facts and Statistics For 2014

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Take a look at some other staggering statistics that prove why you need a mobile presence:

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What is the Future of Retail?

Everyone’s talking about the future of retail. But what do all the buzz words really mean? Take a look at two predictions for the future of our industry then explore how we can help you achieve them today:

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Swiping Trumps Tap-and-Pay in Building Mobile Commerce Trust

Regardless of how much mobile payments scale or the security behind the technology, physically swiping a credit card brings up stronger trust feelings than consumers tapping their mobile device against a contactless terminal. Find out why that is and how you can use it to your advantage:

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Holiday Shopping Trends Review: 5 Factors to Watch in 2014

As soon as the Halloween goods were swept off of department store floors, holiday decorations moved in to take their place. Nielson’s annual holiday shopping forecast predicts that American consumers will spend just two percent more than in 2012, reflecting cautious optimism about the economy. Take a look at some key holiday trends that will be essential to retailer’s success in 2014:

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The Government Shutdown’s Impact on Retail Spending

The government shutdown this week marks the first time that a shutdown has happened in 17 years and will impact many areas, including retail. Although the individuals affected by the shutdown may not be considered your traditional audience, they could well be alumni or even the parents of your students, causing an indirect effect on your sales. Read up on how you should respond:

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Go Mobile or Kiss Future Students Goodbye

Nearly 70 percent of college-bound high school students look at college websites on mobile devices, according to a recent national study of 2,000 juniors and seniors. Take a look at how two institutions are using this information to create a mobile-first strategy and why your school and your store should do the same:

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The State of Mobile Retailing

The following data and graphics were created and published by Technology-in-Business.com. Mobile Internet use is driving a new type of commerce called M-Commerce, a fast growing phenomenon within the retail …

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JC Penney Using iPod Touches to Revamp Customer Service

The following excerpt, from the article How JC Penney is using iPod Touches to revamp customer service in 1,100 stores, was written by Todd R. Weiss and published on CiteWorld.com. …

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Price Comparison Becoming Increasingly Prominent in Retail

The following excerpt, from the article JCPenney touts price comparison campaign via SMS, was written by Lauren Johnson, associate reporter, and published on Mobile Marketer. The article points out the …

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Krispy Kreme Leverages QR Codes to Sweeten Valentine’s Day Offer

The following article was written by Chantal Tode, associate editor, and published on Mobile Commerce Daily and offers an excellent example of how a brand can combine mobile and social …

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