Archives for social media

6 Tools Your College Store Absolutely Needs to Use

How can you make informed decisions and reach customers more effectively? Try out these 6 great tools:

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How Should Retailers React to Facebook Reactions?

Do Facebook’s new Reactions deserve a “love” from your store? It’s possible, especially if you choose to act on the insights these additional emoji can reveal:

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What an Optimized Facebook Ad Looks like, and How You Can Make One [Infographic]

Facebook ads are one of the most direct ways you can be sure your message is reaching your desired audience, but creating them can seem daunting. From image size to text ratio to the placement and billing process, there are a lot of rules to keep in mind and it can all be pretty confusing.

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Social Media Advice You’d Be Wise to Ignore

All across the web, there’s good and bad advice on how to manage your social media accounts. Unfortunately, some of that bad advice gets mistaken for good and becomes popular anyways. Here’s a list of popular social media advice that you need to start ignoring:

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How to Keep Your Store’s Voice from Being Drowned out on Social Media

Consumer reports indicate that social media has decreasing influence on consumers’ purchasing decisions. College stores are still having plenty of success communicating on social media, but it’s a trend that stores need to get in front of if they want to continue maintaining a successful social strategy.

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[Infographic] Snapchat for Business

How and why Snapchat can make a huge difference for your store’s marketing efforts:

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What’s Up with Twitter’s New Timeline?

Twitter’s timeline is changing. What does that mean for its users, and how can they start to use this new feature? Find out here:

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UAA Sees Exponential Social Following with Careful Plan

UAA Campus Bookstore had a Facebook and Twitter for years, but never had a specific plan for its social media presence. As a result, engagement was low. Over the last two years, however, that’s changed considerably.

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Too Busy for Social Media? Automate it!

Is social media taking up too much of your time? There are ways to automate those efforts without sacrificing quality. Read this post to find out how:

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What Punxsutawney Phil (and Bill Murray) Taught Us about Posting Online

If you’ve ever seen “Groundhog Day,” you know how jarring repetition can be. When it comes to social media, maybe that’s not a bad thing.

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