Archives for social media

3 Great Facebook Giveaway Plans

Here at Foreword, we like to highlight plans for promotions with our Monthly Marketing Plans. But why wait for the plan each month? If you want to drum up engagement on your store’s Facebook page and get students excited, a giveaway can be an awesome way to do it.

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The Top Four Social Marketing Changes to Look For This Year

The year’s half in the books, but there’s plenty on the horizon for social media. There are some big change-ups to some of the most popular social media sites coming in the next six months that can affect how you advertise, market to and communicate with your students

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3 Ways to Beat a Summertime Slump

Whether you call it a slump or a slowdown, the slower months during the summer present some great opportunities to catch up on your to-do list. What will you accomplish between now and rush?

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Set Your Store Apart with These Customer Service Tips

How do you differentiate your store from your competitors? Because of their primary customer base, college stores actually have a few advantages over other retailers. Find out how to maximize this influence:

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Three Big Marketing Lessons from the New Star Wars Trailer [VIDEO]

The new Star Wars trailer has created a lot of buzz. While fans from around the world were busy scouring every frame for a cameo from their favorite characters, the …

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In UMBC Bookstore Twitter Contests, Everyone Wins

Interacting with your customers online is more important than ever — and especially for college stores, where you can reach the majority of your audience at any time on Twitter, Facebook and other platforms. Find out how the UMBC Bookstore gets new followers every day with a mix of plenty of fun contests and frequent interaction:

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Old Post Bookstore Offers Prizes for Spring Break Pics

Even if your campus is a little on the deserted side during Spring Break, you can still continue to interact with your students! An easy way to keep in contact is by running a giveaway through Facebook, Twitter or Instagram. Find out how the Old Post Bookstore keeps the interaction going with a fun, annual photo contest:

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#PickingBetterHashtags

It’s not just a punchline in a Millennial’s joke: the hashtag lets your store be part of the conversation and pay attention to who’s saying what about you. But writing them can be hard.

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How to Write a Great Social Media Headline

Writing a great headline is critical to grabbing your reader’s attention, especially on social media. So what’s the best strategy for creating great headlines? Come find out:

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How to Run a Social Media Campaign from Beginning to End

It could be a contest, a secret sale, a scavenger hunt or just a simple product promotion. Whatever it is, social media campaigns can be daunting. Find out how to overcome the jitters and hold a stellar campaign inside:

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