Foreword Online

Ideas, information and industry news for collegiate retailers

What the MBS Field Force Learned to Help Your Store

Posted by Dean Asher on 10/24/16 9:54 AM

Last week, MBS Textbook Exchange held its annual Sales Meeting in Columbia, Missouri for our field force to learn about upcoming services and refresh themselves on strategies. Here's the recap of what happened:

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Rocktober Is Here, and so Is Our Field Force

Posted by Dean Asher on 10/17/16 9:52 AM

The annual MBS sales meeting is upon us, and by the end of the week, your representatives will be even bigger rock stars than before.

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College Stores Across America Learn Helpful Hints at Fall Forums

Posted by Dean Asher on 10/14/16 1:37 PM

MBS Systems strives to develop the best tools, applications and technology your store needs to efficiently carry out both front- and back-of-house duties, but that dedication doesn't end in development.

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Quick Tools to Step Up Your GIF Game

Posted by Dean Asher on 10/13/16 10:31 AM

Young web users tend not to waste words when a good GIF or meme will do. Brands should be careful not to overdo it and avoid sounding like they're trying too hard to seem cool, but they can be a good way for your store to make a quick, fun post or announcement on your website or social media.

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Sarah Shiflett Named Finalist in Columbia Tribune's Business Women of the Year

Posted by Dean Asher on 10/12/16 5:00 AM

MBS Textbook Exchange is proud to announce that one of our executive officers has been recognized for her outstanding contributions to business.

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What Your Store Needs to Know about the Latest Instructional Tech Survey

Posted by Dean Asher on 10/11/16 9:04 AM

The majority of faculty members nationwide are increasing their use of technology in the classroom. That's great news for your store.

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inSite's Best Kept Secret: The Power of Price Comparison

Posted by Dean Asher on 10/10/16 5:00 AM

College-age shoppers are price conscious. And we mean really price conscious.

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3 Ways to Wow Your Savvy Shoppers

Posted by Kate Seat on 10/7/16 7:59 AM

It's pretty unlikely that any of your customers are shopping without doing research before they shop, especially when it comes to purchases that could dictate their success that term — like electronics or course materials.

In addition to finding out what your customers already know, making sure your employees are well-versed in all of the product lines your store carries is an important part of providing the superior, targeted customer service webrooming can't offer. 

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7 Reasons to Shop at Your College Book Store [Download]

Posted by Dean Asher on 10/6/16 8:29 AM

If you ask some of the most vocal critics of college bookstores on campus, they might claim they can't name one good reason to shop at your store. Now thanks to Middlebury College, you can give them seven.

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How to Drive Customer Interaction and Engagement, in Store and Online

Posted by Dean Asher on 10/5/16 10:45 AM

Whether it's more social engagement, more regular foot traffic or higher online sell-through, all college stores want more interaction points with our customers.

The secret to achieving it lies in data.

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