Archives for social media

How to Run a Social Media Campaign from Beginning to End

It could be a contest, a secret sale, a scavenger hunt or just a simple product promotion. Whatever it is, social media campaigns can be daunting. Find out how to overcome the jitters and hold a stellar campaign inside:

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5 Instagram Marketing Tips

When it comes to marketing to your students, Instagram may actually be one of the best tools in your social media arsenal. It’s popular with college students, it’s easy to make a big impression with little effort and the images you create lend themselves well to re-purposing on other channels. Here are a few tips to help you maximize your IG impact:

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Why Your Store Should Focus on Instagram This Year

Learn from the experts why retailers should make Instagram part of their social media strategy in 2015:

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How Listening on Social Media Gets You Leads

Are you keeping an eye on what your customers are saying on social media? If not, we have a few tips that will help turn those customer discussions into sales.

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Why Pinterest is Perfect for Small Businesses

With 66 million monthly users, Pinterest is a platform to seriously consider when it comes to reaching your students and the rest of your community. Here are a few reasons why Pinterest makes sense for small businesses (and college stores!):

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Do You Know about These Secret Facebook Functions You Should Be Using?

With frequent regular updates, it’s easy to miss a feature or two on big social media sites. Here are the ones you need to know about:

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Questions to Ask Before You Post on Social Media

Being a social media expert doesn’t just mean you know what your audience will like. You need to know what they don’t care about as well. Find out what questions you need to ask yourself every time you post on social media in order to ensure you’re producing great content.

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4 Must-Know Social CS Rules

With a measurable increase in ROI for stores using social media effectively, customer service over Facebook or Twitter is something you have to be able to use. Find out four simple ways how:

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Social Media from a Teenager’s Point of View

Over at Medium, they’ve gotten a collection of opinions on social media from a member of it’s most active demographic. In his article, 19 year old Andrew Watts describes each …

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Too Much of a Good Thing: How Much Time Have You Wasted on Social Media?

Social media is a great thing for stores and students alike. It lets students stay connected, gives your store a free marketing venue and gives you an opportunity to engage …

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