Archives for social media

Pinning Leads to Winning (Sales)

Does your store have a Pinterest account? Creating boards for special events like sales, parties and contests can help spread the word and increase traffic for your store. We found some great tips to have you pinning like a pro in no time! Learn more:

Read More


How to Get Started on Social Media for Absolute Beginners

You’ve seen a lot of posts about using your social media on Foreword Online. Here’s one to help you get started in the first place:

Read More


Using Social Media to Boost Your Marketing

Reaching students can be difficult sometimes. They have reputations for having short attention spans, and are always on the go. Therefore, it’s critical that you appeal to them in ways …

Read More


Communicating with Your Students via Twitter

Whether you’re a social media expert or a Twitter beginner, here are some helpful, easy tips to take your tweeting to the next level:

Read More


Social Media: Lessons From the ALS “Ice Bucket Challenge”

If you have any social media presence at all, particularly on Facebook or Instagram, over the past few weeks you have probably noticed a daily influx of video posts in your timeline of people dumping buckets of ice and water over their heads. This viral phenomenon is the “Ice Bucket Challenge,” which is being taken on by growing numbers of men, women, and children to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Read more:

Read More


Quick and Easy Tips to Measure Social Media ROI

Don’t be in the dark any longer. Find out how well your social marketing strategies are working with these simple tips to measure social media return of investment:

Read More


Smarter Social Media Marketing

By now, you should know how important it is to have an online presence. But how can you make it even better? Here are a few tips to make your social media marketing smarter than ever.

Read More


How to Improve Your Digital Marketing

Digital marketing can be a challenge. Here are a few simple tips to make sure it’s as easy as possible. Read more:

Read More


The Stats Behind Social Customer Service

Offering customer service over social media is super important for college bookstores. Here are the numbers to prove it:

Read More


Get the Most from Your Content Marketing

Content marketing can help expand your customer base. Read more:

Read More