Archives for social media

Share and Be Shared

What’s the best way to thank someone for online support? Reciprocity! When you get an online shoutout, whether it’s on Facebook, Twitter, Pinterest or any other platform, make an effort to return the favor. Your generosity will be rewarded. Read on for some suggestions:

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Why Pictures Get the Point Across

Businesses understand that consumer reviews are integral to online shopping, but as social and mobile have evolved, the way opinion and experiences are shared have become multidimensional. Word-of-mouth is no longer just about words. Photos are an integral part of the social media experience and have raised the stakes for how the word-of-mouth spreads. To capitalize on the potential of photos, here are four easy tips to get started:

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3 Easy Tips to Take the Hassle out of Hashtags

When does a hashtag help you? More importantly, how can overusing it restrict your visibility? It can be difficult to figure out how liberally you should use this powerful little character. Read on for some useful tips to help the hashtag work for you:

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Winning Fans and Followers

“How to Win Friends and Influence People” by Dale Carnegie has sold 15 million copies worldwide since its publication in 1936. Despite the fact that it’s been in print for over 70 years, many of Carnegie’s recommendations remain entirely relevant today. How do Carnegie’s tenets apply in an internet-driven age? Read on to find out:

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Bigger Isn’t Always Better When Posting

Is there an overall rule to what length a post should be? The 140 character limit for Twitter may seem like a clear guideline, but does it mean you should aim for as close to the max as possible? The answer may surprise you:

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10 Social Media Tips for 2014 and Beyond

You probably have an account on at least one social media platform by this point– but are you optimizing your output? Here are some basic rules for exercising your social media muscles in the most effective way possible:

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Edinboro University Campus Bookstore Increases Social Reach by 642%

Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a …

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Telling a Story with Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way. Some early-adopting brands are already experimenting with the ability to share more photos and effectively pack their tweets with more content. Check out an example for inspiration on how you can use this new feature:

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Social Snapping: How Brands are Embracing SnapChat

Photo messaging application Snapchat has becoming a growing force with brands. Combined with the rapid advancement of mobile technology, the continuous growth of app updates such as stories and text editing features are giving brands more opportunity and creative room to develop engaging campaigns. From hosting giveaways to providing behind-the-scenes footage, here are a few brands that are making their mark as social snappers and how you can use their ideas in your store:

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Add More Personality to Your Tweets

As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking. New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets. Take a look at some tips:

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