Posts tagged social plug-ins
The following excerpt is from the article UC-Irvine Athletics Launches Social Media Command Center written by Chris Syme, author of Listen, Engage, Respond, and published on SocialMediaToday.com. Although the article pertains to an Athletics department, college stores can take note of several strategies that could be put to use in their store, including fan photo promotions, the integration of reward programs into social media and more.
In an effort to harness and utilize the power of social media, UC Irvine Athletics has announced the launching of the Zot Com social media command center.
Inspired by several high-profile social media command centers such as Gatorade’s and the New Jersey Devils’ “Mission Control” centers, as well as Oregon’s Quack Cave, the Zot Com command center coordinates UCI Athletics’ social media efforts across its website, 17 Facebook pages, eight Twitter feeds, two Instagram accounts and official YouTube channel.
Located in the lobby of the Mesa Office Building, the center features three 47-inch TV screens and three 30-inch monitors powered by four computers that follow UC Irvine’s sports-related content across a range of platforms.
Five undergraduate students man the Zot Com center and are tasked with engaging UCI’s athletic fan base, monitoring the Anteater programs’ presence in cyberspace as well as helping to create unique content that connects UCI Athletics with the campus and community. Working with full-time members of the Media Relations and Marketing staffs, the student interns provide detailed reports that are used in shaping social media strategies and messaging for the department. The interns also are responsible for identifying athletic advocates, monitoring advances in social media as well as proposing new tools and practices to be integrated into the current workflow.
UCI Athletics has recently partnered with Tickr to filter the web for mentions of the Anteaters, organize them on a timeline, and display it all on a single page. Tickr has partnered with major brands such as PepsiCo Gatorade to build social media command centers and activate social media promotions.
“This helps us to engage with our fans and build a stronger community,” said Robby Ray, assistant athletic director. “If someone tweets about Peter the Anteater, or if people share an image of Leonardo DiCaprio wearing a UCI baseball cap as he did a few years ago, it will be on display in our center. Then, we can grab it in real time and share it with our fan base.”
UCI has also launched a program, “Eaters all Win” powered by row27, that rewards Anteater fans for their social media support. Fans earn points for posting content about UC Irvine sports on Twitter, Facebook and Instagram, buying tickets to events and donating to the Anteater Athletic Fund. On game days, fan photos can be sent in to “UC Irvine Fan Photo” and points are awarded if their picture is displayed on the video board. Points from the rewards program are then used to claim Anteater memorabilia and prizes. Soon to be added to the prize store are unique fan experiences available only to “Eaters all Win” registrants.
“We want to energize our fans,” said Ray. “In this digital age, it’s important to recognize and reward those who not only support us by attending our events, but who are digital advocates for the Anteaters as well.”
Who manages your store’s social media presence: students, staff, interns? Tell us about your strategy in the comments section.
Google Inc. and Twitter released separate tools this week that make it easier for retailers to reach online shoppers. The Google feature lets consumers influence the search results their friends will see on Google, including promoting products they like, while Twitter’s new tool makes it easier for consumers to receive messages from their favorite e-retailers.
Google today made available code that enables any web site to add a +1 recommendation button to any web page. When Google launched the +1 recommendation tool in March, it allowed web users to indicate they like a particular Google search result, similar to the way Facebook members use that social network’s Like button. +1 recommendations are reflected in the search results that other consumers see and are one of the signals used to calculate organic search results on Google.
Google says consumers will soon see the +1 button on Best Buy and Nordstrom e-retail sites. “With a single click, you can recommend that raincoat, news article or favorite sci-fi movie to friends, contacts and the rest of the world,” Google says in a blog post announcing the expansion of +1.
Meanwhile, microblogging social network Twitter also released web code this week that makes it easier and faster for consumers to start following e-retailers’ Twitter posts. E-retailers that embed a Twitter “follow” button on their sites enable consumers logged into their Twitter accounts to subscribe to the e-retailer’s posts. Previously, to subscribe to a feed, consumers had to visit an e-retailer’s Twitter page and click to subscribe to the feed. Adding the new code makes it possible to bypass that step and keep the consumer on the e-retail site.
“For publishers and brands, adding the follow button to your web site and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your tweets, and to repeatedly visit your web site,” says a Twitter blog post announcing the follow button.
Webmasters can configure a follow button for their website by visiting the resources section of Twitter.com.
Did you know that adding these new features and other social plug-ins, for that matter, to your inSite page is as simple as copy and paste?
Once you copy the code provided by the social network of your choice, you can paste it within your e-commerce site using the design module of inSite Content Manager (iCM) Design Editor. You can add a like, follow, or +1 button, and even embed the Facebook status RSS feed to display on your website.
Along with this capability, we’ve also embedded our own social feature, “Add This,” within the platform. When enabled, this optional feature allows students to interact with your site by selecting the merchandise they like, and sharing it with their friends.
With 340 available social networking sites to choose from, “Add This” makes it easy to spread the word about your favorite merchandise, products, or services with the click of a button.
Even better, this interactive feature provides analytics to help your store determine its most popular items. To activate this function, simply navigate to the Social Networking Options menu within the iCM Design Editor.
To add any of these features, contact your inSite Client Representative for more information and assistance with making your website social!