Foreword Online

Ideas, information and industry news for collegiate retailers

5 Social Media Rules You Should Never Break

Posted by Kate Seat on 8/23/16 8:00 AM

By this point, social media should be an important part of your overall marketing strategy, but you may not be using your various accounts to their fullest capabilities. Here are a few general rules you should keep in mind next time (and every time) you post something new:

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How Plato Helps Flagler Increase Foot Traffic and Keep Customers Happy

Posted by Dean Asher on 8/22/16 5:00 AM

In an industry where the majority of business is conducted during just a few weeks each year, one of the many challenges of running a college bookstore is keeping people coming in-store between rush and buyback. Flagler College Bookstore figured out a great way to do it, with the help of an ancient philosopher.

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Pinterest's Video Ads Now Available (for Some)

Posted by Kate Seat on 8/19/16 8:00 AM

Video has become a marketing staple for brands to use when communicating with current or potential customers. While it is a little bit late to the game — and not yet available to everyone — Pinterest's Promoted Video could be a vital tool for showcasing your store's merchandise.

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Do's and Dont's for Great Store Displays

Posted by Dean Asher on 8/18/16 8:58 AM

Take a look at the walls of your store. How often do you change the signage? Now glance over at your table displays. Do they have enough pop, are they eye-catching, do you think they really promote what you're trying to sell? And on top of that, how can you even tell?

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Surprising Stats That Prove You Need to be on Instagram [Infographic]

Posted by Dean Asher on 8/17/16 8:48 AM

Did you know more than half of all millennials use Instagram on a daily basis? That's just one of the reasons your store should be using the image-based social media platform.

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Easy Ways to Market Your Store that Cost Little to Nothing

Posted by Dean Asher on 8/16/16 5:00 AM

Do you wish you had more of a marketing budget? Are you doing what you can to promote your store with social media and the occasional campus newspaper ad, but want to find ways to get the word out without breaking the bank or overburdening your staff? It's easier than you think.

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Fans Win with Mizzou Night at Busch Stadium

Posted by Kate Seat on 8/15/16 7:00 AM

On July 15, Mizzou fans took over Busch Stadium to watch the Cardinals go up against the Marlins. This event was part of the launch of a new initiative to co-brand college sports with Major League Baseball. To celebrate the new licensing partnership, the staff at The Mizzou Store and New Era Caps offered Mizzou fans a chance to win two tickets to the game, a one-night stay in a St. Louis area hotel and three MU/Cardinals caps.

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After Rush Is Over, Do These Five Things

Posted by Kate Seat on 8/12/16 8:16 AM

Once the last student in line has purchased their books and supplies for the new semester, investing the time for a little bit of assessment and proactive planning now can save you a lot of effort down the road.

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Why Omnichannel Is Now Do or Die in Today's Market

Posted by Dean Asher on 8/11/16 3:30 AM

Are you an omnichannel store? A really, truly omnichannel store? If not, experts say utilizing an omnichannel solution at your store is no longer a matter of "should we?" and more a matter of "how soon can we?"

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5 Ways Running a Bookstore is Like Competing in the Rio Olympics

Posted by Dean Asher on 8/10/16 4:00 AM

At MBS, we know a thing or two about books and the Olympics. For years back in the '80s and '90s, we even hosted our own Book Olympics.

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