Foreword Online

Ideas, information and industry news for collegiate retailers



How to Use Social Proof in Your College Store Marketing

Posted by Liz Schulte on 6/26/19 6:00 AM

When you are shopping, does an advertisement you saw online entice you to buy more than talking to a friend who tells you about a great sale or deal they found? Probably not. Students, like any shoppers, want to know they are getting high-quality merchandise for a fantastic price, but in the world of retail marketing, everyone claims their products are the best and that they are giving you the deal of a lifetime. Naturally, firsthand experiences are easier to trust.

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CU Book Store Maximizes Its Wantlist Fulfillment

Posted by Liz Schulte on 6/24/19 6:00 AM

The CU Book Store is known for their innovation and success in reducing course material costs for students. In 2015, the store won the NACS Collegiate Retailer of the Year, and the 2017, it won ICBA’s MVP Store. Recently, the Assistant Director, Academic Resource Support, Jason Katzman decided to try MBS’ new ordering tool SimpleSource.

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The Digital Text Classroom IV: Spread the Word About Inclusive Access

Posted by Lori Reese on 6/19/19 6:30 AM

I just wrapped up my first course using inclusive access, and I have a plea for collegiate retailers: Spread the word about inclusive access. If you can, you’ll have an enormous impact on student lives.

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Spotlight: CWU Wildcat Shop Improves the Student Experience with Counter Service

Posted by Liz Schulte on 6/17/19 6:30 AM

Central Washington University Wildcat Shop noticed there was a problem with their student customer service during rush. Large crowds congested the aisles, and lines of students waiting for help made it difficult to maneuver through the stacks. Looking for ways to alleviate the problem, they switched to counter service.  

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The Digital Text Classroom, Part III: Three Powerful Talking Points

Posted by Lori Reese on 6/12/19 7:00 AM

It’s good to have powerful talking points on hand when you’re engaged in a campus discussion about the benefits of digital innovation or educational technology. Many people have strong views about the role technology should play in education — and in our lives. Faculty can be especially strident about anything they fear might harm instruction, including digital course materials.  

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UW's University Book Store Helps Improve College Affordability

Posted by Liz Schulte on 6/10/19 6:00 AM

The course material industry offers a variety of ways to lower textbook costs, but the most tried and true way is to provide students with greater access to used books. However, maximizing the number of used books your store has available can take a lot of time and resources. That’s why MBS created SimpleSource. SimpleSource gives stores an easy way to manage their entire wantlist process from wholesale inventory to marketplace sourcing.

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The Digital Text Classroom Part II: How Faculty View Digital Innovation

Posted by Lori Reese on 6/5/19 5:00 AM

Our previous segment of this ongoing series offered a front-lines, first-person view of a teacher’s experience with using eTextbooks in class. In our second installment, we look more broadly at how faculty perceive digital course material options and offer advice for generating more interest in digital on campus. Our goal: provide our collegiate retail readers with insight that eases communication with faculty about cost-saving options that can boost student success.

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Spotlight: GVSU Laker Store Has a Social Media Strategy That Works

Posted by Liz Schulte on 6/3/19 6:00 AM

Social media is a fantastic tool for college stores. It helps you connect with students, alumni and parents in a consistent and meaningful way. However, developing a great social media presence requires strategy and fair amount of patience. Find out how the GVSU Laker Store has turned their social media efforts into a valuable store resource.

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How Do Course Materials Affect Student Equity?

Posted by Lori Reese on 5/29/19 6:00 AM

As universities work to become more inclusive, they are turning to new methods of course material selection and delivery. The goal: reduce costs and increase student preparedness. Industry innovations are growing in popularity — like print OER, courseware and inclusive access, which incorporates textbook charges into tuition.

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Spotlight: Madison College Bookstore Decreases Overhead and Improves Customer Experience with Counter Service

Posted by Liz Schulte on 5/28/19 7:00 AM

Collegiate retailers are asked to lower student costs, increase school revenue and decrease overhead expenses all while providing students with a great customer experience. Creative solutions and retail innovations have helped many college stores meet these demands.

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